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How Ecommerce Discounts Hurt Customer Loyalty

Optimizely

Instead, you need to focus on offering something Amazon can’t : Create a unique customer experience –– on your website and in your marketing communications. Personalize communications in a relevant way, and make sure you do it across every channel and on every device. Build trust with your customers in every interaction.

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Case Study: Increasing One Athleisure Brand's Email Revenue 28%

Groove

For this client specifically, their owned channels, namely email and SEO, are the driving channels behind their online revenue. After analyzing the marketing channels available to this brand, we reached the conclusion that in order to maximize results, this client needed to increase the total number of emails sent to its audience.

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What is Customer Loyalty?

Smile.io

Every brand aims for a loyal customer base that will support them no matter what. Loyal customers are the ones who eagerly await every product release you announce and shout your brand from the rooftops. But what exactly is customer loyalty? We’re going back to basics in this post to learn what customer loyalty is.

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Rewards Case Study: DICK'S Sporting Goods and Nike Team Up on Customer Loyalty

Smile.io

DICK’S Sporting Goods and Nike recently announced they would be taking their long-standing business relationship to the next level by partnering on customer loyalty. Customers of DICK’S and Nike can now link their DICK’S’ ScoreCard and Nike Membership loyalty program accounts to unlock exclusive products, events, and offers.

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Personalization: The Key To A Powerful Customer Loyalty Program

RTP blog

By Brian Cleary, RedPoint Global The number of customers that actively use their loyalty program memberships has decreased dramatically. According to a study by Bond Brand Loyalty, the average customer belongs to more than 14 loyalty programs; however, they are only active in about half of them.

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Encourage Your Customers to Call Again. Here’s How.

Retail TouchPoints

Phone-based customer service, or voice, is well established as the most commonly used and the most tightly managed customer service channel. It may be exactly what contact centers need to not just move on from deflection, but have the confidence to once again encourage customers to call. And yes, customers are noticing.

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The metaverse promises to transform customer loyalty

365 Retail

For retailers, customer loyalty is perhaps their number-one priority. It helps to secure long-term sales and word-of-mouth promotion: nearly 9 in 10 loyal customers will recommend a brand to friends and family, while almost half would continue to purchase even after a poor experience. . We’ve seen proof of this within retail.