CPC Strategy

MARCH 11, 2024

Streaming What Are Free Ad Supported TV (FAST) Channels? By Emily Sullivan Mar 11 2024 In a world saturated with streaming options, Free Ad-Supported TV (FAST) channels are carving out a unique space, bridging the gap between traditional linear TV and modern on-demand viewing. What Are FAST Channels? million viewers.

Channel 92

Channel Subscription Marketing Presentation 92

BigCommerce

DECEMBER 19, 2017

Consumers shop more and more across a variety of devices and channels. Retailers continually optimize their sales channels to deliver more seamless consumer experiences. First, fraudsters likely see mid-sized merchants as having enough revenue and customer volume to make attacks worthwhile. Let’s start from the beginning here.

Merchant Services 337

Merchant Services Presentation Payments Payment Services 337

ESW

OCTOBER 2, 2023

Retailers and brands with DTC ecommerce channels often look to international markets to grow customer bases and revenue. However, this presents a unique set of challenges, particularly when it comes to global customer service. And yet customer service plays a pivotal role in shaping the success of a retail business.

Payment Services 154

Payment Services Customer Payments Omnichannel 154

BigCommerce

MAY 4, 2018

Marketing, IT and development teams all block hotel rooms near one another, jetting off to hear what’s new and what’s next in their channel before heading out for drinks and dinner that night. A few years ago, the team decided to launch a direct-to-consumer channel. IRCE is the who’s who of ecommerce – and it doesn’t discriminate.

Workshop 419

Workshop Presentation Payment Services Merchant Services 419

Groove

AUGUST 30, 2023

Legacy marketing solutions fell short, lacking the robust customer data foundation required to do so correctly. The Shortcomings of Legacy CDPs Previous customer data platform offerings, although innovative at launch, were often limited in scope and functionality. You’re here to learn about Klaviyo CDP.

Customer Data 363

Customer Data Customer Multi-channel Management 363

Pivotree Blog

OCTOBER 17, 2022

Have you mapped your customer journey lately? But the wild ride almost always starts the same: a customer finds your product or brand. . Pivotree views this process as the frictionless commerce customer journey. Hopefully, you saw our first article, 8 Ways to Build Trust in the Customer Journey. (If

Channel 98

Channel Customer eCommerce SEO 98

Retail TouchPoints

DECEMBER 29, 2022

According to Forbes, today’s business benchmark is customer experience. The key to having that edge over the competition is delivering top-notch customer experience, ensuring the quality of well-trained staff and continuously studying customer behavior and trends to ensure that customer needs and expectations are met.

Customer Experience 303

Customer Experience Management Customer Retail 303

Retail TouchPoints

JUNE 30, 2023

We are a company all about relationships because that’s what our customers are celebrating when they buy from us — all the relationships in their lives. The Pulse” has proven so successful that Jim and Chris are now entering their third year of letter writing, and it has been a major catalyst for personal connection with our customers.

Customer 225

Customer Workshop Gifts Multi-channel 225

ROI Revolution

SEPTEMBER 19, 2023

Embracing a multi-channel programmatic marketing strategy is no longer an option. Customers today want a seamless and personalized shopping experience across various touchpoints. 75% of shoppers use multiple channels before making a purchase. It’s time to embrace a multi-channel approach. It’s a necessity.

Multi-channel 78

Multi-channel Channel Marketing Games 78

Kibo

DECEMBER 5, 2022

This scenario typically happens because a retailer doesn’t have real-time inventory visibility capabilities that can accurately present local availability. According to Harvard Business Review , 73% of consumers prefer shopping across multiple channels. Inventory visibility is the foundation for a seamless omnichannel experience.

Presentation 62

Presentation Multi-channel Fulfillment Management 62

ChannelAdvisor

MARCH 10, 2022

While most brands previously saw e-commerce as one channel in their go-to-market strategy, it now consists of a multitude of channels — each with its own complexities from costs of listing to storage to fulfillment. Connecting to the right channels in the right way. Connecting to the right channels in the right way.

Multichannel 109

Multichannel Channel Shipping Costs Drop Ship 109

BigCommerce

SEPTEMBER 12, 2017

What customers want and what retailers are currently offering still isn’t matched up, even though as a business owner you do your best to meet their needs whenever and wherever you can. Getting smarter about sales channel strategies. For retailers, being there at all of those touch-points is known as omni-channel selling.

Channel 381

Channel Consumer Omnichannel Shipping Costs 381

ChannelAdvisor

MARCH 10, 2022

While most brands previously saw e-commerce as one channel in their go-to-market strategy, it now consists of a multitude of channels — each with its own complexities from costs of listing to storage to fulfillment. Connecting to the right channels in the right way. Connecting to the right channels in the right way.

Multichannel 98

Multichannel Channel Shipping Costs Drop Ship 98

Retail TouchPoints

AUGUST 8, 2023

Beyond the perks of being first to market, however, they have already seen benefits from their presence — from improved brand awareness to deeper customer connections. Kylo Freeman, Founder of queer wellness brand For Them : “The most important thing for our brand is building customer intimacy.

Social Media 197

Social Media Customer Beauty and Health Consumer 197

Retail TouchPoints

JULY 18, 2023

The mergers and acquisitions market remains strong for direct-to-consumer firms that operate across a spectrum of channels, but investors are now going back to the fundamentals and targeting companies with evidence of economic success. These types of synergies can be extremely valuable.

Customer 193

Customer Specialty Retailers Supplies Banking 193

365 Retail

JUNE 28, 2022

Consumer touchpoints are growing exponentially, making media activation more complicated as shoppers flutter across thousands of channels and apps, making the possible combinations infinite. It means simplifying the customer experience, telling brand stories effectively and evaluating performance more accurately.

Channel 98

Channel Multi-channel Marketing Retail 98

Optimizely

APRIL 19, 2018

As a B2C marketer, you’re likely wondering how your business can take advantage of voice commerce and create a fantastic experience for your customers. Listen to where your customers are. When investing in voice as an acquisition channel, it’s important to understand the context in which your customers experience your brand.

B2C 207

B2C Channel Payment Services Customer Experience 207

Retail TouchPoints

JULY 6, 2023

Loyalty Programs Go Green A green loyalty program builds emotional loyalty and brand advocacy, which builds customer interest, all while helping the Earth at the same time. There are many great examples of companies taking accountability for their environmental impact and using their loyal customer base to get involved.

Customer Loyalty 209

Customer Loyalty Customer Retail Financial Services 209

Korona

FEBRUARY 13, 2023

It’s important to explore new channels such as marketplaces, social media, price comparison engines, etc. As soon as you leverage multiple channels to promote your products, you are conducting multi-channel retailing. Check out this guide to get more info and ideas on operating a multi-channel retail operation.

Multi-channel 52

Multi-channel Channel Payment Services POS 52

Forrester eCommerce

JULY 17, 2023

Forrester analysts attended SAP’s key customer event Sapphire this year in Barcelona and Orlando. This year “Digital” and “AI” were the two keywords used in almost every presentation, sometimes maybe abused. SAP estimates 80% of B2B transactions will happen via digital channels by 2025 […]

B2B 195

B2B Presentation Events Channel 195

Retail TouchPoints

JANUARY 24, 2024

Despite expectations of a modest economic downturn, this period presents an opportunity for businesses to optimize their operations, improve marketing strategies and enhance their technological infrastructure. Additionally, maintaining ethical data usage and ensuring customer privacy will be vital in these AI deployments.

B2B 212

B2B eCommerce BigCommerce Omnichannel 212

Retail TouchPoints

FEBRUARY 2, 2024

This concept of starting with a deep understanding of the customer (at times more deeply even than they understand themselves) and building from that point is also the basic premise of retail’s latest technological and philosophical movement — unified commerce. As was often the case, Jobs was ahead of his time.

Omnichannel 258

Omnichannel Payment Services Technology Banking 258

OrderDynamics

DECEMBER 8, 2017

TPMA Presents: Key Points About Omni-Channel Retailing. The Toronto Product Management Association held a panel that highlighted key points about omni-channel retailing. The panel discussed how omni-channel can lead to true customer satisfaction, and what retailers really need to know. But, we actually kind of lag.

Presentation 48

Presentation Channel Retail Omnichannel 48

RTP blog

SEPTEMBER 25, 2018

The RetailMeNot survey indicates that the top three ways brands measure the success of offers and promotions include: · Increasing sales revenue ( 56% ); · Driving new customer growth ( 55% ); and · Increasing brand awareness and brand perceptions ( 50% ). What do our customers do? Flanery-Rye said.

Channel 150

Channel Multi-channel Marketing Merchant Services 150

Retail TouchPoints

JUNE 14, 2022

One definition most can agree on, though, is that it’s a “virtual world,” and one that already is presenting tremendous opportunities for both brands and consumers. And just as the metaverse will change the way that we shop, communicate and socialize, it will also change how customer service is delivered. Here’s how….

Merchant Services 222

Merchant Services Customer Retail Presentation 222

Retail TouchPoints

MARCH 13, 2024

Despite Tightening Wallets, Select Brands Flourish As spend growth softened in the second half of 2023 across discretionary categories and companies geared toward more price-conscious consumers flourished, opportunities presented themselves for brands that kept an open mind. However, not all customers behave the same.

Multi-channel 227

Multi-channel Payment Services Consumer Automotive 227

Retail TouchPoints

JUNE 9, 2023

By necessity, retailers are most concerned with the present day: they have to make sales and engage customers in the moment, no matter what channel they’re operating in. There’s the AI-powered Customer Data Platform provider Pairzon , AI imaging provider Claid.ai ; and AI-powered inventory optimization from syrup.

Presentation 226

Presentation Customer Data Channel Operations 226

lateshipment

JANUARY 30, 2024

The post-purchase is an exciting phase for your customers, as it is the last station before they get to their destination called happiness from collecting their orders. WISMO requests alone make up approximately 50% of the overall customer inquiries. 5-Point Checklist To Reduce Post-Purchase Customer Inquiries 1.

Customer 130

Customer eCommerce Merchant Services Shipping 130

SellBrite

FEBRUARY 18, 2020

But launching on multiple sales channels and managing inventory while still maintaining his core business on eBay presented a variety of challenges. In fact, according to Sellbrite research, merchants who sell on three or more channels sell 156% more, and Sellbrite merchants experience over 300% growth after just one year.

Multi-channel 126

Multi-channel Channel Multichannel Shipping Costs 126

Optimizely

JUNE 13, 2019

Customers can be a mystery at times. Why did one ecommerce customer buy ten pairs of sandals in a month? And why does another loyal customer only ever buy products from one specific line and nothing else? There are many different types of customers affinities, including: Fans of a particular brand.

Customer 270

Customer Outdoor Social Media Customer Loyalty 270

Retail TouchPoints

AUGUST 27, 2021

Fueled by the rapid shift to online channels and the desire to meet digitally savvy consumers’ expectations for instant gratification, the on-demand food delivery market is surging. And passing on those costs to customers can backfire. And if that is the case, must they face the tradeoff between losing customers or losing profit?

Customer 264

Customer Fulfillment Consumer Omnichannel 264

BigCommerce

DECEMBER 5, 2017

You can’t – so you better do everything in your power to keep the customers coming. As we approach crunch time in the world of online shopping, now seems like as good a time as any to review the best tools and techniques for acquiring new customers, increasing repeat business, and minimizing loss. What is cost of customer acquisition?

Customer 381

Customer Live Chat Social Media BigCommerce 381

Optimizely

APRIL 3, 2017

Because mobile apps are structured differently than any other channel – even/especially when compared to browsing web via mobile – retailers who have apps can invite customers to interact with products and with branding in ways that can’t be done otherwise. Incentivize engagement with rewards on purchases.

Mobile 186

Mobile Customer Omnichannel Social Media 186

Retail TouchPoints

JANUARY 9, 2024

Retailers have begun leveraging their substantial customer purchase data to inform advertiser’s media strategies. This way buyers can choose what media channels perform best. Retail Media Networks that offer managed service advertising solutions are likely to take a more active approach to channel selection.

Retail 274

Retail Omnichannel Channel Mobile 274

Retail TouchPoints

OCTOBER 4, 2023

Flexibility and timeliness are absolutely key when it comes to responding to fast-moving buying trends, as retailers must balance longer-term buying choices with customers’ shorter-term impulse decisions. By personalizing the customer journey using composable commerce, they can now deliver a first-class digital purchasing experience.

Omnichannel 249

Omnichannel Merchant Services BigCommerce Payment Services 249

lateshipment

AUGUST 1, 2022

In the always-on retail environment, the convenience of a seamless experience is the key to winning more customers. The benefits of automation are clear for the business as a whole, and automation can also transform the customer experience even when the customer isn’t directly involved. Managing Orders. Managing Listings.

Customer Experience 147

Customer Experience Payment Services Customer Shipping Costs 147

Kibo

OCTOBER 27, 2022

Retailers now have multiple channels to interact with customers, such as online stores, mobile apps, customer service, buy online, pick up in store/curbside, and buy online, ship from store/distribution centers (DCs) scenarios. Benefits of Real-Time Inventory Visibility. 1 Key Benefits of Real-Time Inventory Visibility.

Customer Experience 90

Customer Experience Improvements Customer Shipping Costs 90