article thumbnail

Global Voices Report: The German Ecommerce Market

ESW

When it comes to online shopping, the German ecommerce market remains strong. And while German shoppers are similar to those in other Western retail markets, there are a few differences that brands should be mindful of when entering the market. Germany’s population is currently 84.6 million women vs. 41.7 million men).

article thumbnail

9 Local E-Commerce Marketing Tips To Drive More Foot Traffic To Your Store

Kissmetrics

But ultimately from a business perspective, you want to provide seamless and consistent customer experience across all sales channels and reach that omnichannel zen. Google defines it as: “ensuring retailer marketing strategies are geared toward enabling customers to convert on any channel.”. Sounds too sophisticated.

eCommerce 210
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Beauty Ecommerce Marketing: The Must-Know Trends to Grow Your Beauty Brand

Omnisend

Businesses using email marketing doubled their conversion rates in 2020 compared to 2019, according to Omnisend’s Ecommerce Statistics Report 2020.: Other omnichannel marketing channels, like push notifications, saw conversion rates leap from 4.86% to 28.1%: The opportunities are there, even in a pandemic.

article thumbnail

Data-driven predictions for ecommerce marketing in 2018

Klaviyo

While it may be hard to believe the end of the year is here (and the busiest time for ecommerce stores), the end is near. You may be wondering, what’s on the horizon for ecommerce marketing in 2018? But first, let’s dive into a few data-driven predictions for ecommerce in 2018. How’s that for a cliffhanger?

article thumbnail

Smash-and-Grab Is Only One Part of a Retailer’s Loss Prevention Story

Retail TouchPoints

In fact, according to the 2023 National Retail Security Survey conducted by NRF, Appriss Retail and the Loss Prevention Research Council, 68.8% Just last year, in the National Retail Security Survey, retailers reported $112.1 Retailers are no longer able to ignore the impacts of theft, fraud and abuse within their online channels.

article thumbnail

Live Selling: the Solution for Deepening Consumer Relationships in a Rapidly Evolving Retail Landscape

Retail TouchPoints

Unfortunately, unexpected situations can occur at any moment, like a global pandemic that reduces foot traffic to a trickle, or the shift of consumer demand online from offline channels. Though a relatively new channel for retailers in the U.S., live selling is proving to be a lucrative offering. Consumers Want Digital Interactions.

Consumer 249
article thumbnail

It’s Time to Rethink Ecommerce Marketing – Customers Want to Talk, Not Just Listen

Smile.io

Using SMS as a form of conversational marketing is an effective way to create genuine connections with your customers and build positive rapport for your brand. Statistics show that customers are more likely to respond to SMS marketing in comparison to emails. Plus, the average response rate for SMS marketing is 45 percent.