Channel Events Multi-channel Social Media 
Omnisend
NOVEMBER 3, 2020
This is where social media comes in. Where email has more of a one-on-one feel, social media is a very public space. The transparency of social media combined with the intimacy of email can help you create a profound sense of trust with your customers. Building Both Email and Social Media in Tandem.
lateshipment
SEPTEMBER 12, 2023
The word spread, and now it’s the biggest shopping event before the holidays. Offer a Gamified, Shareable and Engaging experience Emails with gamification events typically result in 74% more engagement (Styles.ai) Some brands which used this gamification strategy in their marketing campaign saw huge results in a very short period.
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Retail TouchPoints
OCTOBER 27, 2021
Even marketing teams that can map the entire customer journey have trouble identifying the exact moment or event that compelled a prospect to become a customer. The U-shaped attribution model, for example, arbitrarily gives the most weight to the first and last touch points, while the intermediate events always receive less weight.
Retail TouchPoints
JANUARY 11, 2023
Shops via social media platforms, like Instagram and TikTok, have also become extremely popular by making that 1:1 in-store connection easier for brands to replicate online. That said, brands can’t just have a TikTok Shop or one live shopping event and then move on — they need to invest in active follow-up after the purchase.
Retail TouchPoints
NOVEMBER 30, 2021
Social commerce is another area of opportunity for authentic engagements. Sometimes people consider “social commerce” to be “brands advertising on social media” or “using influencers to encourage sales of a product.” Truthfully, social commerce is neither of these. Omnichannel. Unobtrusive.
Korona
JANUARY 6, 2023
The world of social media has allowed even the smallest businesses to proliferate in a highly-competitive eCommerce industry. Effectively marketing their products in the social media landscape can result in enough increase in sales and profits to transform a business. The Impact of Social Media Marketing on Brands.
Retail TouchPoints
MAY 6, 2024
Gearing up for her brand’s 20 th anniversary she, of course, isn’t looking backward; she’s thinking about what’s next for her brand and the loyal community she’s built, through a blossoming media empire that includes social media, a podcast, a best-selling book and now, even a spot on The Real Housewives of New York City franchise.
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