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Peloton Co-founders Depart as Retailer Expands its Rental Program Nationwide

Retail TouchPoints

Both subscriptions include the cost of an All Access Membership and unlimited access to Peloton’s entire library of live and on-demand classes. The Peloton Bike+ and All Access Membership subscription is $119 /month and $1,595 to purchase the bike after 12 months. “As

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TV may be Old School but it Works for DTC Brands Transitioning into Retail

Retail TouchPoints

Only a few short years ago, all you heard from marketers was how linear TV was dead. If your DTC brand is like Kettle & Fire, you’re probably good at marketing, and with a product that solves problems for consumers, your brand will grow strong for the first five years. Marketing Goals Dictate Your Media.

Retail 213
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From Obligation to Opportunity: Make Compliance Your Biggest USP

Retail TouchPoints

Compliance is how companies can easily onboard new customers and grow faster, as well as navigate through red tape to get into new markets with ready-to-go products and services. Compliance is much more multi-faceted than being up to date on which regulations are in effect in different markets.

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10 Places to Take Photoshop Classes Online

Kissmetrics

No matter what you’re selling, images are a critical component of your marketing strategy. There are a number of exercise files available for participants to follow along with the lessons and practice the techniques learned. It’s available for $30, and comes with exercise files and a certificate of completion. a month or $99.99

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Why Product Packaging Design is Important to Ecommerce Success

SellBrite

A brand like FabFitFun —a seasonal subscription box that delivers a mix of beauty, self-care, fitness and home products to customers every four months—has a website packed with helpful information and emphasizes the importance of being a part of their membership community. In the bestselling marketing book Blue Ocean Strategy , authors W.

eCommerce 139
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Why I Keep My Failed Ecommerce Business Alive

Store Growers

This post describes how I struggled to launch Nutrino’s , a fitness subscription box a couple of years ago. The two major challenges you’ll face in ecommerce are: Product / market fit : meaning that your potential customers actually want products you’re planning to sell. I really liked the subscription ecommerce business model.

eCommerce 138
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3 Subscription eCommerce Businesses With Inspiring Brand Voices

Lemonstand

Here’s a simple exercise to get you better acquainted with what makes a memorable brand voice. To inspire you to hone your own, below, we’ve analyzed the unique brand voices strategies of three successful subscription eCommerce businesses. This is significant as many people assume that marketing strategies must be gender-based.