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How Amazon, Poshmark and Rolling Stone Use Livestreaming to Break out from the Ecommerce Grid

Retail TouchPoints

Qurate Retail’s New App and FAST Channel Qurate Retail’s Sune shopping app. Image courtesy Qurate) HSN and QVC are the indisputable OGs of live shopping, and their parent company Qurate Retail Group is making a concerted effort to bring the brands’ decades of expertise into new media channels. But Qurate isn’t giving up on TV.

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What we can Expect this Mother’s Day (Hint: It’s Going to be a BIG One)

Retail TouchPoints

People will purchase more expensive gifts, particularly in the fashion and jewelry markets. Fashion and jewelry sales experienced a strong rebound earlier this year, as more people began to venture outside of the home and re-engage in activities with friends and loved ones.

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The Best Luxury Marketing Strategies

Kissmetrics

But that doesn’t mean popular digital channels are off-limits. Luxury fashion is created by the best designers in the world. Digital channels will be essential for luxury brands going forward. Start by thinking about the channels you want to target. Selling to high-end consumers requires a different approach.

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3 Ways Livestreaming is Shaking Up the Retail Marketing Playbook

Retail TouchPoints

Cutting-edge brands and retailers are embracing the authentic, real-time nature of livestreaming to: Amplify and capitalize on influencer partnerships; Position business leaders and associates as trusted experts; and Replicate the magic of in-person fashion shows and product drops. Now, many of them are bigger than they were [pre-pandemic].”.

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How Hydra Health is Transforming the Hospital Gift Shop

Retail TouchPoints

Stores also include a curated product mix that includes personal care items, apparel, snacks and refreshments, books, magazines and gifts, to ensure there’s an array of products that meet the needs of all possible visitors. The key is getting the “fundamentals” of good retailing right, according to Kloor.

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Holiday Secret Weapon: Scaled, Distributed, Personalized Content

RTP blog

By July, you’ve likely started campaign and channel planning, and even considered some newer technologies such as Alexa skills or AR/VR. The challenge is unlocking its value by making it scale across channels. You’re already investing in content — but it’s locked in silos Is your content reusable across channels? Absolutely.

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Can You Turn Social Media into a Big-Bucks Sales Channel for Your Business?

Lemonstand

It’s important that your ecommerce hosting site can easily integrate these various channels for a streamlined checkout experience for your customer. With an easily-customizable ecommerce platform like Lemonstand, the options for integration with different online channels are many. Here are six to consider. Product Pins on Pinterest.