Inflow Insights

OCTOBER 27, 2021

Evaluate conversion rates by channel. Before we start comparing conversion rates by channel, we need to all be on the same page about where these numbers come from. Evaluating eCommerce Conversion Rates by Channel. To avoid this confusion, you need to measure conversion rate by channel, seasonality, device, and more.

Channel 113

Channel Mobile eCommerce PPC 113

Shopping Signals

MARCH 16, 2023

You may have heard about the benefits of paid traffic and SEO, but do you know which is better for your business? Ignoring SEO will cost you in the long run and result in lost profits. In this article, we’ll take a look at the risks of focusing solely on paid traffic and ignoring SEO for ecommerce.

SEO 52

SEO eCommerce PPC Payment Services 52

ROI Revolution

MAY 30, 2023

The early 2020s have been a time of great change for the advertising industry. As our lives become increasingly online, the advertising industry is following suit. New programmatic advertising trends and adoption rates for new channels are on the rise, as well. OTT and CTV are projected to see 32% growth in the same time span.

eCommerce 148

eCommerce White Paper PPC Consumer 148

Kissmetrics

SEPTEMBER 3, 2020

Most companies choose to outsource that hard work to a PPC agency. Unlike SEO, where results require weeks or months of work, Google Ads is a direct response channel. Some PPC agencies rely on a pay-per-lead model. Commit to improvement: If your website can’t convert visitors, PPC is a waste of your time and money.

PPC 274

PPC Management Improvements Books 274

ChannelAdvisor

APRIL 13, 2017

As an SEO professional, I often encounter many clients who claim to be looking for an aggressive and successful campaign, only to eventually find out that their only interest was in improving their paid search performance. Let’s take a look at some of the factors that can help, and then look at some of the ways SEO can fail you.

SEO 58

SEO PPC Sporting Goods Outdoor 58

Inflow Insights

MAY 1, 2020

Before I became the Director of Marketing at Inflow , I worked at various consumer packaged goods companies that utilized eCommerce as one of their go-to-marketing channels. A classically trained brand marketer, I was able to learn more about digital activations as a part of promoting this channel. And that’s true.

PPC 109

PPC eCommerce Marketing SEO 109

BigCommerce

JULY 2, 2018

PPC & organic are a winning combo. We’ve tried to do lots of direct marketing as well as PPC advertising. Improving our SEO is another huge avenue for growth so we can organically get people’s attention. SEO and customer reviews using Yotpo have been the most successful. Create a community.

Social Media 230

Social Media Marketing BigCommerce PPC 230

Kissmetrics

SEPTEMBER 22, 2020

SEO is the main source of traffic for your website but without a high-converting funnel, you might as well retire. 1 Neil Patel Digital — Best For SEO + CRO. Even for the most competitive keywords, such as “ SEO Strategies ”, you’ll find 2 of his posts ranking TOP 5 on the first page. No, I’m serious. Yes, that’s a B!

eCommerce 316

eCommerce Social Media SEO PPC 316

Kissmetrics

AUGUST 18, 2020

It’s no surprise that nearly 80% of marketers consider PPC profitable and beneficial for their businesses. . There’s a reason PPC agencies exist — managing countless moving parts, and continuous algorithm updates take time. To make matters worse, choosing the best PPC company for your business presents a new set of challenges.

PPC 313

PPC Social Media Multi-channel Mobile 313

Kissmetrics

FEBRUARY 4, 2021

Mike got his start in the industry when he used digital marketing to turn around a family business during a recession. It also means we think big for our employees, to help them launch great careers in the industry. This helps our clients reach their audience with industry trends and popular topics before their competition.

Marketing 275

Marketing SEO eCommerce Social Media 275

Kissmetrics

OCTOBER 4, 2020

Some agencies work with certain industries or companies at different stages of maturity. This can include things like marketing channels (search, PPC, content), operations or product data. Or perhaps you may need to leverage data to scale an existing marketing channel. There are also differences in how they execute.

Technology 283

Technology PPC Channel Marketing 283

Inflow Insights

MARCH 27, 2020

In other words: You already know that using tactics such as pay-per click (PPC) campaigns, search engine optimization (SEO) and conversion rate optimization (CRO) are important in general. eCommerce PPC Marketing Strategies. #1: Though, you may scale ads on one channel more than the other. Industry certifications.

eCommerce Marketing 133

eCommerce Marketing eCommerce Marketing PPC 133

ROI Revolution

APRIL 12, 2023

Don’t neglect the upper funnel 30% of PPC performance is driven by brand messaging and awareness. Take a high-level look at where your budget goes across channels. If you’re reallocating your ad spend, you don’t necessarily have to put it into another channel or campaign.

PPC 78

PPC Social Media Shipping Costs Supplies 78

Omnisend

MARCH 21, 2021

Promoting your brand through social media channels like Instagram, Facebook, Twitter, and Linkedin will help you connect with your audience as you grow your brand and garner some brand loyalty. Pay-per-click ( PPC) ads can be found almost anywhere, but the most common form of PPC advertising is paid search.

Marketing 142

Marketing Social Media PPC Customer Retention 142

Kissmetrics

FEBRUARY 2, 2021

After all, it takes a long time for SEO to impact your business. PPC sports varied results. The next thing you need to do is follow any topics that apply directly to your target industry. To follow different topics, type into the search bar any subjects within your industry that you want to engage in. Now, let me clarify.

Social Media 239

Social Media Marketing SEO Payment Services 239

Inflow Insights

JULY 29, 2019

We use the principles of our Inflow Harmonic Triangle to provide SEO, PPC, and CRO growth services to eCommerce companies with over $10 million in revenue. A marketing company often grows into a full-service agency — operating in multiple sectors and industries. Schedule a call here. In the end, this honesty works for everyone.

eCommerce 103

eCommerce PPC SEO eCommerce Marketing 103

Kissmetrics

OCTOBER 26, 2020

They should also have experience across a broad range of marketing disciplines and channels, including: Analytics Email marketing CRM Content Branding Direct Response Email Marketing automation Market research Mobile Sales SEO PPC Website. You want your consulting team to be able to generate the same results for you.

eCommerce 279

eCommerce Shipping Costs Reference SEO 279

Ecommerce Platforms

DECEMBER 20, 2021

From top-down optimization of your affiliate programs to setting up multi-touch attribution or SEO-optimized links or tracking social media performance, affiliate management services providers help brands increase their reach and awareness with a cost-effective approach. Here’s our roundup of the best affiliate management services in 2021.

Merchant Services 104

Merchant Services Management eCommerce Multi-channel 104

Kissmetrics

FEBRUARY 22, 2021

For example, a customer who is satisfied with your email marketing services might also sign on for your SEO services. Simple offers, such as recorded webinars about industry trends, establish your business as a trusted source of information and increase the likelihood that they will keep coming back for more.

Customer Retention 279

Customer Retention Document Improvements Information 279

ChannelAdvisor

DECEMBER 21, 2016

It’s almost inconceivable that in 2016, almost 2017, there are some businesses out there that only focus on one marketing channel. Whether it’s PPC, SEO, social, marketplaces or email, having tunnel vision on one channel is usually not a good idea. How do the Channels Interact With and Affect Each Other?

Multichannel 45

Multichannel PPC Social Media SEO 45

Korona

JANUARY 14, 2021

Use SEO for Franchisors and Franchisees. PPC campaigns. Businesses are making more sales and generating more leads through online channels than ever before. Franchise SEO Marketing. Search engine marketing (SEM) and search engine optimization (SEO) are integral aspects of any successful digital marketing venture.

Marketing 52

Marketing Payment Services Social Media POS 52

Optimizely

FEBRUARY 27, 2019

Some of our most popular communication channels are social media, PPC on top, SEO, and email marketing. For us, because we grew up in these industries and we love them and understand them, we want to be connected on a day-to-day basis — and not just digitally. We have to have a ground game.

Marketing 150

Marketing Hobbies Games Social Media 150

365 Retail

NOVEMBER 14, 2022

Using a sound PPC and SEO strategy to support enticing promotions is a surefire tactic to create a buzz around your brand early on. You can always make your life easier by investing in inventory management software, especially if you are selling through multiple channels like Shopify or eBay.

Payment Services 59

Payment Services Shipping Costs Merchant Services Order Fulfillment 59

ROI Revolution

JUNE 3, 2020

Which channel should you focus your efforts on: paid or organic? PPC + SEO = SERP domination. Combining PPC and SEO will boost your site traffic and brand awareness in both the long and short term. Employing SEO strategies is crucial in helping your site dominate the SERP real estate. PPC, SEO, and COVID-19.

PPC 88

PPC SEO Automotive Mobile 88

VTNS Solutions

MARCH 11, 2023

7: Channels for SMEs Social media is one of the strongest channels for SMEs to reach their target audiences. Other digital marketing channels for SMEs in Nigeria include but are not limited to websites, Pay Per Click (PPC) advertising, Search Engine Optimization (SEO), email marketing, content marketing, and video marketing.

Social Media 36

Social Media Payment Services Leisure Operations 36

Omnisend

OCTOBER 5, 2021

This was to diversify across a number of channels—particularly Google shopping, Facebook ads, and organic search. Paid search, paid social, and SEO together to drive up ongoing revenue and return on investment for e-commerce brands. Not only that, it depends on the different channels that you have.

Merchant Services 78

Merchant Services eCommerce Multi-channel Improvements 78

Omnisend

OCTOBER 5, 2021

This was to diversify across a number of channels—particularly Google shopping, Facebook ads, and organic search. Paid search, paid social, and SEO together to drive up ongoing revenue and return on investment for e-commerce brands. Not only that, it depends on the different channels that you have.

Merchant Services 78

Merchant Services eCommerce Multi-channel Improvements 78

Kissmetrics

NOVEMBER 21, 2022

And even with Google, if you want to succeed you have to think beyond traditional SEO and PPC ads because everyone is using traditional tactics. You know, the channels everyone is talking about. But a lot of the old channels out there like search engines and email are still very effective and people place more value on them.

Marketing 43

Marketing SEO Social Media Omnichannel 43

ChannelAdvisor

FEBRUARY 7, 2017

Don’t waste opportunities this Valentine’s Day by focusing only on one channel. Make sure your e-commerce strategy includes all digital channels — PLAs, PPC, content, social media and email marketing. To make your PLAs stand out to Valentine’s shoppers, think about SEO when drafting your titles and descriptions.

eCommerce 69

eCommerce Payment Services Multichannel Merchant Services 69

ROI Revolution

AUGUST 16, 2018

Our lineup includes a number of savvy industry veterans and their expert insights are sure to provide you with answers to the questions that you — as a retail, brand, or ecommerce executive — likely struggle with on a daily basis. So with that in mind, how do you stay on top of the latest ecommerce trends?

PPC 60

PPC Events Webinar eCommerce 60

ROI Revolution

JANUARY 3, 2020

Omnichannel refers to providing a seamless, positive experience across all channels: desktop, mobile, app, and brick-and-mortar. Each episode is packed with insights for retailers and lead gen in B2B and B2C that cover a range of services, including PPC, Social Media, SEO, CRO, and Amazon Advertising. . Listen instantly here!

Marketing 78

Marketing Social Media Food and Beverages Omnichannel 78

ChannelAdvisor

MARCH 24, 2017

Of course, it promises wonderful things, like a free PDF on “industry trends” or to add you to the mailing list for “crazy awesome deals!” It’s no secret that email marketing is a powerful tool that can sometimes generate more conversions than SEO, PPC and social media combined. But, at what cost?

Mobile 73

Mobile Social Media eCommerce PPC 73

AcquireConvert

AUGUST 27, 2020

Using this tool you can: Analyze competitors’ SEO strategies. This can help you emulate the best SEO strategies, find gaps in the market or take advantage of weaknesses in your competitors’ strategy. As well as using this tool to spy on your Shopify competitors, you can also use SEMRush to: Run SEO audits. Track daily rankings.

Shopify 69

Shopify SEO Payments Merchant Services 69

ROI Revolution

MARCH 30, 2023

Here are a few examples of consumer brands we’ve partnered with that have achieved their goals around profitability and cross-channel strategy wins. ROAS on Facebook Ads In the luxury fashion industry , maintaining an elevated brand image is paramount. Increase in sales by 220% Increase in carousel ad conversions by 70% 14.8x

Channel 78

Channel eCommerce Fashion SEO 78

retailnext

NOVEMBER 5, 2019

Mobile marketing is a digital marketing strategy that targets audiences across multiple channels, and it takes advantage of the mobile technologies that have disrupted the way shoppers interact with brands.

Mobile 52

Mobile Marketing Social Media Retail 52

ROI Revolution

APRIL 12, 2022

That’s why we surveyed 170+ digital marketing professionals from brands and retailers in a wide range of industries and business types to determine the top trends, initiatives, and concerns for marketers this year. 28% of marketers use automation in their PPC advertising efforts. But SEO isn’t only for low-budget brands.

Marketing 172

Marketing Social Media White Paper SEO 172

Ecommerce Platforms

MAY 2, 2018

Salvador Briggman is passionate about the crowdfunding industry and helping people reach their fundraising goals. The podcast follows suit and sits down with all kinds of industry experts and CEOs. Check out this podcast for entertaining content about the ecommerce industry. My Wife Quit Her Job Podcast. Startup Ecommerce.

eCommerce 187

eCommerce Small Business Retail Online Retail eCommerce Marketing 187