Retail TouchPoints

JUNE 9, 2023

Blockbuster Video was a retailing juggernaut until the media landscape expanded and splintered: Netflix began sending DVDs by mail, must-see fare on premium cable channels became more common, and eventually the whole streaming lollapalooza took away its raison d’etre. What went wrong? Why couldn’t they fix it?

Department Stores 236

Department Stores Consumer Accessories Apparel 236

lateshipment

MAY 28, 2020

How would you feel if you were affected by any of the following situations? Critical medicines being delivered late. A birthday gift you send reaching the destination a day after the birthday. Santa delivering that particular Peppa Pig life-size toy your child has been coveting for months a day after Christmas. UPS tracking says 1/3 delivery.

Shipping Costs 246

Shipping Costs Customer Retention Shipping Small Business Retail 246

Algopix

SEPTEMBER 12, 2023

In addition to its great inventory and sync functions, the software offers fast and reliable bulk upload of SKU data and images to Amazon and other channels and provides the option to customize product descriptions and shipping details as well as to edit product listings. Linnworks is available as either a Standard or an Advanced version.

Multi-channel 95

Multi-channel eCommerce Shipping Costs eCommerce Software 95

Smile.io

NOVEMBER 17, 2022

How to Grow Your Small Business with Loyalty Marketing Find out what loyalty marketing is, what it can help you achieve, and how to implement customer loyalty marketing in your small business. How to build loyalty on Small Business Saturday Implement a loyalty program. Omnichannel = more options to make a purchase.

Small Business Retail 81

Small Business Retail Social Media Omnichannel Customer Loyalty 81

BigCommerce

SEPTEMBER 21, 2018

You’ve probably heard the term affiliate marketing thrown around, but with all of the different digital marketing tactics out there, it may seem a bit confusing or get lost in the shuffle. Then you’ll want to learn more about affiliate marketing. First, let’s define exactly what this form of performance-based marketing is.

eCommerce 344

eCommerce Customer Retention Payments Management 344

SellBrite

NOVEMBER 1, 2019

Consider using multi-channel inventory software to download orders in real-time, an efficient warehouse layout that minimizes the time it takes to pick and pack orders, and a reliable fast shipping carrier. But why is fast delivery key to winning holiday spend, and how you can get involved? Brand awareness. It appeals to all buyers.

Shipping Costs 100

Shipping Costs Multi-channel Shopify Fulfillment 100

Smile.io

FEBRUARY 1, 2023

If you’re wondering how to be an ally for the Black community this February, shopping from Black-owned businesses is a great place to start. Not only are you supporting a small business owner’s dream, but by shopping from Black-owned stores you are directly and sustainably supporting a community of entrepreneurs.

Food and Beverages 129

Food and Beverages Beauty and Health Gifts Accessories 129

lateshipment

MARCH 15, 2021

CAC includes the cost of marketing and sales. The simplest way to calculate CAC is to divide marketing and sales costs combined for a period by the number of customers acquired during the period. For example, let’s say a small business spends $100,000 in a year on marketing and sales. Critical medicines being delivered late.

Shipping Costs 130

Shipping Costs Customer Retention Social Media Shipping 130

Omnisend

APRIL 5, 2023

Reading Time: 6 minutes Klaviyo is one of the most popular ecommerce-focused email marketing platforms. However, recent updates to this email marketing software has caused some confusion with their clients. ET N/A Other ESPs, like Omnisend, have 24/7 support — which essentially means there aren’t any “working hours.”

Live Chat 78

Live Chat Customer Webinar Channel 78

Wiser

JUNE 23, 2020

Restaurants like Chipotle, Panera, and Blaze Pizza brought quality ingredients, tech-enabled customer experiences, and hip marketing to the dining public. Leverage Digital Marketing Channels, But Don’t Ignore Traditional Ones. For example, McDonald’s now has its own proprietary TV channel.

Payment Services 78

Payment Services Mobile Payments Channel Marketing 78

Omnisend

DECEMBER 5, 2022

Each year, the holiday shopping season seems to start earlier, which is nothing new to marketers. Another challenge for brands was maximizing profits amid fluctuating paid marketing costs and performance on channels such as social media and paid search. Here are our key findings from this BFCM holiday marketing period.

Channel 78

Channel Merchant Services Consumer eCommerce 78

Kissmetrics

JUNE 28, 2017

The problem with analytics is the more we know, the more we realize we don’t know — and “engagement” is one of those elusive quasi-metrics marketers keep chasing after, as if to hold it up as the ultimate measure of a site’s success. When was the last time you took a look at your analytics dashboard? I mean a truly in-depth look?

White Paper 203

White Paper Customer Retention WooCommerce Definition 203

Kissmetrics

DECEMBER 6, 2020

What if I told you there was a single marketing channel through which companies are finding a 3,800% ROI? This magic marketing channel is called email. And that insane average return on investment is one of many email marketing statistics that have held true for years now. That’s earning $38 for every dollar spent.

Marketing 362

Marketing Multi-channel B2B Management 362

lateshipment

APRIL 25, 2022

AI business intelligence systems foresee industry movements and make proactive changes to a company’s marketing, merchandising, and business strategies by mining insights from the marketplace, customer, and competition data. AI may be able to track data from online channels, enabling better e-commerce activities.

Retail 130

Retail eCommerce Technology Improvements 130

Kissmetrics

SEPTEMBER 11, 2017

Yet this is exactly what happens inside any marketing department. Consulting data is good. But being a slave to data is not. There is such a thing as being too data-obsessed. Confirmation bias pops up. And you miss the good, albeit, intangible stuff that comes along with your efforts. It’s not easy. Or even intuitive. It gets the adulation.

Social Media 233

Social Media Channel Blog Information 233

eCommerce Evolution

JULY 10, 2019

As some of you may know, my very first foray into online marketing was in the crazy world of SEO. Now it’s still an important channel, but as Google has become more of a pay-to-play environment, more companies come to us wanting help with ads. That was circa 2004. After creating some wins for an online print shop I was hooked on SEO.

SEO 56

SEO eCommerce Search Marketing Blog 56

ESW

FEBRUARY 11, 2019

Amazon’s market share and its offerings to eCommerce companies mean it can be either a tool or threat to brands. As a sales channel, Amazon does offer some ways to build direct customer relationships. However, many brands will bristle at how much control Amazon exerts over its sales channel. The control is still there.

Shipping Costs 68

Shipping Costs Channel Small Business Retail eCommerce 68

Ecommerce Platforms

NOVEMBER 16, 2020

We invest real hours each week to test and examine each platform, all in an effort to find out how viable they are among the top ecommerce platforms in the market. 1 pick when it comes to the absolute best ecommerce platform in the market: ?? Our pick: Wix is one of the most popular premium website building tools on the market today.

3dcart 272

3dcart Volusion eCommerce Platforms BigCommerce 272

Algopix

JULY 3, 2019

In addition to its great inventory and sync functions, the software offers fast and reliable bulk upload of SKU data and images to Amazon and other channels and provides the option to customize product descriptions and shipping details as well as to edit product listings. Our List of the Top 10 Amazon Listing tools for 2019. www.ecomdash.com.

Multi-channel 60

Multi-channel Shipping Costs eCommerce Software WooCommerce 60

Optimizely

JUNE 12, 2018

Unfortunately, too many B2C brands take this same approach to email marketing. That’s exactly why you need to stop relying on email alone and branch out into new channels instead. Email is just one of many ways to engage buyers, and you have to spread out your communications to your audience across multiple channels and platforms.

Channel 225

Channel Multi-channel Books Omnichannel 225

Omnisend

APRIL 15, 2021

Although omnichannel marketing and customer support initiatives are not new, most companies struggle to integrate these omnichannel tactics into their loyalty programs. Loyalty and rewards programs have become one of the trending add-ons for online stores looking to increase their number of new customers. Let’s get started! Source: Happy2U.

Omnichannel 78

Omnichannel Shipping Costs Social Media eCommerce 78

Omnisend

APRIL 15, 2021

Although omnichannel marketing and customer support initiatives are not new, most companies struggle to integrate these omnichannel tactics into their loyalty programs. Loyalty and rewards programs have become one of the trending add-ons for online stores looking to increase their number of new customers. Let’s get started! Source: Happy2U.

Omnichannel 78

Omnichannel Shipping Costs Social Media Reference 78

GetElastic

OCTOBER 6, 2021

For many businesses, adding a third-party seller model to their Go-to-Market strategy was already a serious consideration, but it has become more top of mind due to the driving changes of COVID-19 on consumer buying behaviors. According to a consumer survey by emarketer , about half of all searches start on marketplaces.

Payment Services 78

Payment Services Merchant Services eCommerce Shipping Costs 78

Kissmetrics

APRIL 27, 2021

From high fashion to a terrible sense of fashion, wherever we fall on the spectrum, fashion marketing comes our way online, on television, catalogs, billboards, window shopping, and more. If you’re on the marketing or sales side of fashion, how do you leverage your message to reach the right buying audience? What Is Fashion Marketing?

Fashion 301

Fashion Marketing Social Media Clothing 301

ChannelAdvisor

SEPTEMBER 11, 2017

Make sure product landing pages feature easy-to-understand product details, clear high-quality images a n d v i d e o , i f p o s s i b l e. Brands drive traffic to their sites through dozens of different channels. Consider which channels drive your most valuable traffic during this research phase.

eCommerce 40

eCommerce eCommerce Platforms Social Media Mobile 40

OrderDynamics

MARCH 6, 2018

In a yet unpublished OrderDynamics & Clearly Research study – we found that among North American online shoppers, 47% had tried an in-store pickup service over the past 12 months (n=1470). Even for sophisticated markets like the UK, click and collect shopping is still an innovation phase. Yet, In-Store Pickup is Still New .

Retail 50

Retail Definition Fulfillment Marketing 50

Kissmetrics

NOVEMBER 28, 2017

That means creating new content, generating big ideas, speaking with clients, landing sales, checking emails, and running marketing reports. Marketing automation isn’t easy, but it’s necessary if you want to scale your business without dying from sleep deprivation. How marketing automation can be your saving grace. Image Source.

Marketing 413

Marketing Social Media Download Blog 413

Ecommerce Platforms

AUGUST 4, 2020

Amongst ShipBob’s many integrations, you'll also find tools that enable more straightforward returns management and plugins that make centralizing your sales channels a breeze. In the era of Amazon Prime, consumers now expect reliable and exceedingly fast shipping times. This is why engaging a reliable fulfillment solution is imperative.

Shipping Costs 151

Shipping Costs Shipping Merchant Services eCommerce 151

Ecommerce Platforms

FEBRUARY 28, 2023

In this article, we’ll explore all the Shopify card readers available. We’ll also dive into how to get a card reader from Shopify. For retail stores, there are two highly functional and reliable Shopify card readers to consider. You have the option to either buy a card reader by itself, or you can pay for card reader add-ons as well.

Shopify 104

Shopify Payment Services Merchant Services POS 104

SellBrite

MAY 13, 2019

found out as much when their plans to share confidential customer information with an offline marketing agency were revealed. Marketplaces are making lives difficult for small outlets looking to preserve their brand identity. And providing a better standard of customer experience will never not be a challenge to online sellers.

Mobile eCommerce 117

Mobile eCommerce Mobile eCommerce Social Media 117

OrderDynamics

NOVEMBER 8, 2018

As a program, click and collect spans channels from in-store to mobile to online. But I n-Store Promotion is Just as Important. Social media, digital marketing and advertising will all help spread the world. Stop Keeping Your Click and Collect Program Such a Secret. The reason may be as simple as unawareness. With only 57.1%

Shipping Costs 50

Shipping Costs Omnichannel eCommerce Shipping 50

eCommerce CEO

OCTOBER 2, 2019

An ecommerce fulfillment provider specializes in these services. Making the decision to outsource fulfillment is a big step. In this post, we’ll guide you on how to choose the right fulfillment provider. What to Look for in an Ecommerce Fulfillment Solution. Here’s an overview of the different services to look for: Easy Integrations.

Merchant Services 70

Merchant Services Fulfillment Shipping Costs eCommerce 70

eCommerceFuel

JUNE 15, 2018

Today is part two of my interview with Adam Saraceno, the Chief Marketing Officer of Peak Design. What marketing spend is giving Peak Design the best ROI. You’ll learn: The most important thing you can do as a small business to create the culture you want. What you should know about contests. Subscribe: iTunes | Stitcher.

Other 37

Other Marketing WooCommerce Banking 37

Korona

DECEMBER 21, 2022

N onetheless, implementing effective visual merchandising techniques can be quite complex and demanding. Love at first sight doesn’t only apply to finding a soulmate. So many of our impressions of everyday things are generated by how they appear to us. In fact, 90 percent of the information transmitted to our brains is visual.

POS 52

POS Retail Omnichannel Department Stores 52

Ecommerce Platforms

OCTOBER 26, 2021

BetterCommerce provides users with features required for sales management, purchasing, merchandising, inventory, customer marketing and experience, operations, and logistics. BetterCommerce was founded in 2015 and focuses on building headless tech solutions for mid-market retailers and brands. BetterCommerce Review: Overview.

Payment Services 232

Payment Services Shipping Costs Multi-channel Payments 232

Smile.io

FEBRUARY 19, 2021

No matter what channel you are selling on, you have the opportunity to use fast shipping to stand out, delight customers, and generate repeat conversions. Today we're going to cover why fast shipping is so important, how to fulfill at lightning speed no matter where you sell — because no channel or customer should be left behind.

Shipping Costs 47

Shipping Costs Shipping Channel Multi-channel 47

eCommerceFuel

JANUARY 5, 2018

How many cutting ­edge eCommerce marketing gurus do you know talking about print mail? He’s the VP of marketing over at Linksoul, which is an apparel brand out of California. We talk about the level of ROI he sees with direct mailing relative to other channels like e-mail, PPC, retargeting, things like that.

Marketing 37

Marketing eCommerce WooCommerce Apparel 37