CPC Strategy

MARCH 11, 2024

Streaming What Are Free Ad Supported TV (FAST) Channels? By Emily Sullivan Mar 11 2024 In a world saturated with streaming options, Free Ad-Supported TV (FAST) channels are carving out a unique space, bridging the gap between traditional linear TV and modern on-demand viewing. What Are FAST Channels? million viewers.

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Channel Subscription Marketing Presentation 93

Kissmetrics

JANUARY 26, 2021

Video is a powerful marketing tool—it can drive traffic, leads, and (most importantly) revenue. In fact, 78% of video marketers say video directly increases sales. There are currently two ways to place videos on your landing pages or website—link or embed videos. What Does It Mean to Embed a Video?

SEO 259

SEO Blog Improvements Channel 259

BigCommerce

JULY 26, 2018

By 2020, online videos will make up more than 80% of all consumer internet traffic. But if you’re looking around the social media landscape now, you’re probably noticing that video’s already taking over your newsfeeds a few years ahead of schedule. It’s not just video sites like YouTube, either. Don’t believe me?

Social Media 287

Social Media BigCommerce Demo Events 287

Forrester eCommerce

JANUARY 31, 2019

When digital channels such as websites arrived, they were designed in large part as “pieces of paper” delivered on a computer screen (thus, the still-widely-used term “web page”).

Management 349

Management Mobile Channel Other 349

ROI Revolution

DECEMBER 13, 2023

Mobile SERPs (search engine results pages) are changing faster than ever. Let’s look at some of the latest additions to the mobile SERPs and the information we can glean from them. Follow Coming soon to your Google app and the mobile versions of Chrome and Safari, you’ll be able to choose to follow a topic.

Mobile 78

Mobile SEO Information Blog 78

Kissmetrics

FEBRUARY 24, 2018

Video marketing may be the solution to let your content shine. By 2021, video traffic will account for 82% of all consumer Internet traffic. The increasing importance of video marketing is clear. But, is it the right time to add video marketing to your content marketing strategy? Instead, insert a video.

Marketing 246

Marketing Social Media Multi-channel Channel 246

Ecommerce Platforms

OCTOBER 11, 2021

From YouTube to video on demand (VOD) stores, it's clear that video content has a foothold in the worlds of learning, entertainment, and ecommerce, considering many creators make solid incomes selling tutorials on topics like photography, business, and even unique areas like gardening, romance, and fingernail art.

Payment Services 210

Payment Services Payments Subscription Beauty and Health 210

Optimizely

APRIL 3, 2017

Mobile apps provide marketers with a unique opportunity to creatively supplement the omnichannel shopping experience. This includes things like watching promotional videos, linking a product to social media, and even simply visiting the retailer’s store on mobile.) Incentivize engagement with rewards on purchases.

Mobile 186

Mobile Customer Omnichannel Social Media 186

Ecommerce Platforms

FEBRUARY 2, 2022

In this Uscreen review, we’ll be taking you on a tour of one of the more popular solutions for video creators looking to create a video on demand business. You can host, distribute, and even monetize your videos all in the same environment, with your own branding. Uscreen is an all-in-one video hosting and management platform.

Payments 104

Payments Payment Services Subscription Live Chat 104

ROI Revolution

MAY 23, 2022

In the digital age, video advertising is a key part of any successful ecommerce strategy. With connected TV advertising, YouTube advertising, and more surging since the onset of the pandemic, the opportunity for brands to generate revenue from a video advertising strategy is more ripe than it ever has been. billion on video ads.

Social Media 78

Social Media eCommerce White Paper Mobile 78

Retail TouchPoints

MAY 12, 2023

Could we soon have a follow-up to the Buggles’ 1981 song Video Killed the Radio Star ? According to the study, TV and movies no longer dominate the media landscape like they once did as consumers, especially younger ones, increasingly turn to new digital channels for more immersive entertainment experiences.

Games 254

Games Social Media Multi-channel Consumer 254

RTP blog

APRIL 25, 2017

But despite mobile’s meteoric growth as a sales catalyst, the actual number of transactions completed on mobile devices remains low: $60.2 Mobile casts a shadow that’s 30 times its size,” said Laura Naparstek, a Forrester researcher who spoke at the recent Forrester Consumer Marketing 2017 Forum. Don’t stop mobile marketing ; 2.

Mobile 150

Mobile eCommerce Fashion Channel 150

Retail TouchPoints

JANUARY 9, 2024

This way buyers can choose what media channels perform best. Retail Media Networks that offer managed service advertising solutions are likely to take a more active approach to channel selection. The goal of this complex equation is to find the optimal data and channel mix to achieve maximum value for brands.

Retail 270

Retail Omnichannel Channel Mobile 270

Kissmetrics

MARCH 12, 2018

Mobile devices have transformed how we consume content, making it essential that businesses that want to reach their target audience optimize their websites to respond to this trend. What that also means is that marketing methods have to change to account for the shift to mobile use. adult on a mobile device has more than doubled.

Mobile 214

Mobile Marketing Social Media eCommerce 214

Kissmetrics

APRIL 13, 2021

One such method is to advertise on VOD (video on demand) videos. What Is Video on Demand (VOD)? Video on demand means exactly what it sounds like: videos that are available at the viewer’s convenience. What Is Advertising Video on Demand (AVOD)? A big example of this is the ads that run on YouTube videos.

Subscription 274

Subscription Mobile Channel Reference 274

Retail TouchPoints

DECEMBER 8, 2023

Get a deeper understanding of the current CTV landscape and how it can fit into your 2024 strategies with our free report, Demystifying Connected TV: How to Leverage Advertising’s Hottest New Channel. The summary of measurement solutions we offer looks a lot like a social platform or digital mobile offering,” said Monahan. “We’ve

Channel 281

Channel Shipping Costs Social Media Webinar 281

Digital Doughnut

OCTOBER 5, 2023

Learn about the most effective digital marketing channels, ROI, current trends like Voice Search Optimisation, and future innovations. Find out how to allocate your budget for maximum returns and build credibility through e-word of mouth. This article is ideal for businesses looking to optimise their digital marketing strategy.

Channel 98

Channel Marketing Article Social Media 98

FastSpring

FEBRUARY 26, 2024

These changes indicate one thing: The mobile games industry is changing, but Apple and Google will fight with everything they have to keep their grip on payment processing — and by extension, players’ wallets. How FastSpring Can Help Ultimately, the lack of direct-to-consumer options in mobile gaming limits player choice and value.

Consumer 151

Consumer Games Payments Payment Services 151

RTP blog

JUNE 6, 2018

But it’s time we all stopped thinking of mobile as a set of apps that support a mobile strategy, and instead focused on adopting an Enterprise Mobile Lifestyle Strategy. What do we mean by a Mobile Lifestyle Strategy? The nature of the customer’s mobile lifestyle is premised upon a mobile-first approach.

Mobile 150

Mobile Merchant Services Technology Fulfillment 150

Retail TouchPoints

MAY 8, 2024

Common culprits include large-sized images or videos, too many elements on a page that strain HTTP requests, or a missing Content Delivery Network (CDN) that is designed to boost speed. RTP: A lot of consumers are venturing to brand sites via paid channels now. RTP: What about owned channels? Why the shift? in conversion rates.

Merchant Services 203

Merchant Services eCommerce Channel Mobile 203

SellBrite

AUGUST 16, 2019

In the last few years, a lot of traditional content marketing has transitioned to video. Since the introduction of YouTube, businesses have started to create their own channels to increase brand awareness, share product information, generate traffic, and boost consumer engagement through video marketing. Video is Here to Stay.

eCommerce 101

eCommerce Social Media Information Blog 101

Optimizely

FEBRUARY 21, 2017

Customers who shop on mobile do so with a different mindset than they do on any other channel. Research has shown that shoppers increasingly use mobile for early-stage browsing and discovery, then will switch to a different device to actually complete the purchase. by not immediately trying to push a purchase).

Mobile 150

Mobile Retail Social Media Presentation 150

RetailMinded

AUGUST 18, 2022

The new kid on the block is video marketing trends, and business owners are scrambling to adapt. Over the years, video content has significantly evolved. Once you invest in appropriate video making tools , embark on creating video content to push your products or services. Online Digital Video for Marketing.

Marketing 52

Marketing Social Media Leisure Mobile 52

Retail TouchPoints

MAY 8, 2023

And with retargeting on social channels more difficult due to privacy changes from Apple and Google, marketers are turning to Demand-Side Platforms (DSPs) in order to run retargeting campaigns, using their own first-party data. In 2023, the trend is for vertical videos on Instagram Reels, TikTok, and YouTube Shorts.

Marketing 300

Marketing Technology Social Media Recommendation 300

RTP blog

OCTOBER 5, 2017

3, 2, 1 — Gone Shoppers are demanding a shorter journey from discovery to purchase, and this couldn’t be more relevant for the mobile consumer. 3, 2, 1 — Gone Shoppers are demanding a shorter journey from discovery to purchase, and this couldn’t be more relevant for the mobile consumer. There are 50,000 brands in the U.S.

Mobile 150

Mobile Consumer Retail Channel 150

Pivotree Blog

OCTOBER 17, 2022

Have you showcased your product with images and videos? But certain elements must happen behind the scenes — like product content optimized for each channel and inventory visibility to ensure you don’t promote a product that’s actually out of stock. 5: Make Social Channels a Priority. 1: Amp Up Your Marketing.

Channel 98

Channel Customer eCommerce SEO 98

ChannelAdvisor

MAY 3, 2017

We’re back with another episode of Channel Advice , a video series where industry experts take on your most pressing e-commerce questions (in less time than it takes to write an email!). Specifically, to answer the question, “How should I optimize my mobile strategy on Google?”. into your mobile strategy.

Mobile 40

Mobile Channel eCommerce Management 40

Retail TouchPoints

NOVEMBER 2, 2021

The weekend event will run for 49 straight hours due to the end of Daylight Savings Time on the QVC and HSN Streaming Service, with more than 200 combined hours of live video shopping.

Events 236

Events Social Media Apparel Fashion 236

Retail TouchPoints

APRIL 28, 2023

Video credit: True Religion True Religion discovers many of its True Creators via Instagram and TikTok, typically favoring people who already have a strong affinity for the brand. Using Mobile as the Community’s ‘Connecting Thread’ As True Religion grows and nurtures its community, digital will obviously be a core component of its strategy.

Social Media 240

Social Media Fashion Mobile Consumer 240

Retail TouchPoints

AUGUST 8, 2023

It should be assumed that most of this is happening via mobile platforms such as online web browsers, retailer or brand apps and even social media platforms such as LiketoKnowIt, Instagram, TikTok and more. And, after seeing a video on social media, one in five said they completed a purchase within 21 to 30 minutes of viewing.

Customer 200

Customer Social Media eCommerce Consumer 200

365 Retail

JANUARY 28, 2022

What role does video play in a digital marketing agency? Digital marketing agencies in particular have quickly embraced videos. Video is an ideal medium for agencies with employees working in different regions and time zones. Video Helps Digital Marketing Agencies in these 10 Ways. Lead generation action.

Marketing 57

Marketing Social Media Mobile Multi-channel 57

Retail TouchPoints

FEBRUARY 8, 2024

As the world moves away from third-party identifiers, retailers are using their own channels to unlock the potential of their valuable shopper audiences — so much so that retail media is now the fourth-largest advertising medium, according to data from WARC. The growth of retail media networks (RMNs) in recent years has been impressive.

Payments 269

Payments Payment Services Retail Channel 269

retailnext

OCTOBER 15, 2019

A great way to generate new and lasting business relationships is by exploring different marketing strategies, including video marketing. With video predicted to account for 80 percent of all web traffic by the end of 2019, the significance of this marketing tool for retailers cannot be overstated. Improve Customer Service .

Marketing 59

Marketing Retail Social Media Mobile 59

Retail TouchPoints

JULY 2, 2020

Salesfloor , a mobile application platform designed for store associates, has launched a new product bundle designed to assist retailers in the wake of the COVID-19 pandemic. The Live Voice and Video Chat tool can help store associates bring the in-store customer experience to online customers.

Operations 163

Operations Live Chat eCommerce POS 163

Retail TouchPoints

DECEMBER 18, 2023

Just about everybody on the internet loves animal videos, particularly those that are funny, touching or maybe both. Animals Around the Globe also plans to build a mobile app that will forge even closer connections with users and unlocking a potential new sales channel. RTP: Which videos have most intrigued you personally?

Consumer 188

Consumer Social Media Article Apparel 188

365 Retail

AUGUST 17, 2022

In the UK, it’s estimated that people spend an average of four hours every day clicking, tapping, swiping, and watching on their mobile devices – that’s at least a quarter of their waking hours. Undoubtedly, mobile has become an inextricable extension of the modern consumer and as such, has emerged as the heartbeat of relationship marketing.

Mobile 62

Mobile Customer Retail Games 62

Retail TouchPoints

OCTOBER 19, 2022

New offerings include search and price comparison functionalities , shoppable videos , a creator platform to connect influencers and brands, and upgraded CO2 and charitable donation features. . Shoppable Video. All products featured can be purchased directly from the videos.

Merchant Services 252

Merchant Services eCommerce Shipping Costs Multi-channel 252