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Customer acquisition with email newsletters

Liveintent

Email is a powerful channel for driving one-to-one connections and retention amongst customers. Email is prime for driving customer acquisition efforts, especially as brands look to diversify their acquisition channels beyond social and search and sink their teeth into other platforms that provide reach amongst real, engaged audiences.

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7 best newsletter software for 2023

Omnisend

Reading Time: 10 minutes Having the right newsletter software is no longer just an optional part of marketing for businesses—it’s a necessity. In fact, 79% of marketers consider email marketing as one of their top 3 most effective channels. It also discusses some powerful newsletter platforms worth considering.

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Driving value with a newsletter program and first-party data

Liveintent

Newsletter programs have seen a massive boom since early 2020. Newsletters have seen such tremendous success that publishers across a variety of industries have recently launched their own newsletter programs or doubled down on their existing efforts. Email newsletter monetization.

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AdWeek Elevate: Newsletters and a path to a sustainable business model for publishers

Liveintent

While the scope of the conference was broad, covering areas such as audio, NFTs, and virtual reality, there was a common theme across sessions that highlighted newsletters. So what was this common theme that spanned publishers like The New York Times, Hearst Magazines, The Weather Channel, BuzzFeed, and The Philadelphia Inquirer?

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What Reddit can teach brands about creating community via email newsletters

Liveintent

Today’s advertisers must find a way to engage audiences and provide them with a sense of community — this means looking outside of “traditional” advertising channels. However, advertisers don’t need to look far for an alternative to traditional advertising channels. The same is true for publishers.

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Multi-Channel Retailing and the Buyer’s Journey: Opportunities and Challenges

BigCommerce

Most online sellers begin their journey from one sales channel, setting up shop through a website or marketplace. Multi-channel retailing is the practice of selling merchandise on more than one sales channel. A report by BigCommerce confirms that buyers across several age groups are shopping from multiple sales channels.

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Consumer behaviors, email newsletters, and subscription fatigue with Mark Stenberg

Liveintent

“Wherever you are with your newsletter strategy, the best thing that you can do is whatever you have the capacity to do at that moment,” he says. ” We caught up with Stenberg to get his insights on the growth of email newsletters, threats of subscription fatigue, and the key to driving audience engagement.