Retail TouchPoints

APRIL 16, 2024

Amazon is expanding the reach of its Amazon Live shopping content with the debut of a new interactive shoppable channel on the Prime Video and Freevee streaming TV services. Now, the new Amazon Live FAST channel aims to blend the experience of a shoppable social feed with streaming TV via 24/7 programming.

Social Media 130

Social Media Home Shopping Mobile Channel 130

Dynamic Action

DECEMBER 15, 2023

Summary In the evolving retail landscape, developing a strategic omnichannel approach is crucial to remain competitive. 81% of consumers expect brand consistency across channels, underscoring the pivotal role of omnichannel experiences in retail. This, in turn, leads to higher customer satisfaction and loyalty.

Omnichannel 62

Omnichannel Retail Social Media Demo 62

Omnisend

DECEMBER 15, 2020

The challenge for ecommerce businesses is the average customer uses ten different channels, including contact forms, social media profiles, live chat, and email—making it hard for companies to know where to focus their efforts. What is Omnichannel Support? Benefits of Omnichannel Customer Support. Learn more!

Omnichannel 148

Omnichannel Live Chat Customer Social Media 148

Retail TouchPoints

JULY 19, 2023

By replacing its legacy POS with NewStore’s omnichannel cloud platform, the London-based brand can now run its entire retail operations via iPhone. With NewStore , the brand has unified its direct offline and online channels to helps drive operational efficiency and improve the customer experience.

POS 243

POS Mobile Omnichannel Accessories 243

Retail TouchPoints

MARCH 2, 2022

Following a successful 2021 pilot that offered brands sponsored on-site ads, Nordstrom Media Network (NMN) has expanded to include off-site channels including paid social and display ads, YouTube video, search and shopping ads and affiliate campaigns.

Channel 246

Channel Retail Customer Experience Operations 246

Retail TouchPoints

JANUARY 9, 2024

Diversifying advertising budgets with omnichannel media, like digital audio, will help advertisers reach unique and performative audiences at scale, with mere clicks of a button. This way buyers can choose what media channels perform best. ad spending to increase 5.1% in 2024, lower than India, China, Germany and Brazil.

Retail 290

Retail Omnichannel Channel Mobile 290

Retail TouchPoints

SEPTEMBER 12, 2023

Here’s what TikTok Shop has on tap: In-feed video and live shopping: Users canshop tagged products directly from videos and Lives in the For You feed; A product showcase where users can browse products, read reviews and purchase directly from a favorite brand’s profile. reads the company announcement.

Merchant Services 278

Merchant Services Payment Services Multi-channel Shopify 278

365 Retail

JANUARY 11, 2024

However, within these walls lies an opportunity — a chance to unlock the hidden potential and transform this showroom into a multipurpose space for video shopping, masterclasses, online events and content creation to reach a brand’s audience across channels. The results of taking this data-driven approach speak for themselves.

eCommerce 64

eCommerce Events Omnichannel Channel 64

Retail TouchPoints

FEBRUARY 5, 2024

Today, a savvy RMN recognizes the immense financial opportunities tied to delivering enhanced messaging, precise targeting and an exceptional customer experience through ad placements across diverse channels in our connected commerce world.

Retail 264

Retail Omnichannel Consumer Channel 264

Retail TouchPoints

APRIL 13, 2023

Wine marketers have an exciting opportunity to identify ways to educate new consumer segments, show up in key commerce channels and drive marketing ROI. Then, by activating a flexible, omnichannel approach, you can learn who your best audience is. The key is to avoid early mass media investment.

Marketing 317

Marketing Omnichannel Channel Social Media 317

Retail TouchPoints

NOVEMBER 27, 2023

Video credit: Touchland When the holiday season hits, it’s always tempting to ramp up the holly and jolly language. You have to create content that is specific to each channel, but the brand should always have the same voice,” Lisbona said. “We Video credit: Touchland Touchland prides itself on testing every platform.

Social Media 296

Social Media Gifts Omnichannel Consumer 296

365 Retail

MARCH 13, 2023

According to Harvard Business Review, 73% of all consumers now use multiple channels during their purchase journey. But what exactly is omnichannel and how can online retailers adapt to meet ever-changing consumer habits? But what exactly is omnichannel and how can online retailers adapt to meet ever-changing consumer habits?

Omnichannel 72

Omnichannel eCommerce Shipping Costs Social Media 72

Retail TouchPoints

SEPTEMBER 20, 2022

Walmart is expanding the reach of its retail media offerings through a series of new partnerships with TikTok , Snap , Roku and livestreaming platforms Firework and TalkShopLive to enable new off-site and video-based advertising capabilities. Walmart and Roku explore the burgeoning realm of TV commerce. in the announcement post.

Retail 286

Retail Social Media Apparel Omnichannel 286

Retail TouchPoints

AUGUST 30, 2023

The 2023 Omnichannel Retail Index demonstrates that understanding what customers value and using that information to build long-term customer relationships is essential for survival. Offering shoppers more information can increase the likelihood of engagement and create a more holistic omnichannel experience.

Shipping Costs 262

Shipping Costs Improvements Live Chat Retail 262

Retail TouchPoints

OCTOBER 8, 2020

GameStop plans to expand its physical and digital video game offerings as well as enhance its retail technology infrastructure through the deal. As part of the agreement, GameStop will standardize its solutions on Dynamics 365, Microsoft’s portfolio of cloud-based business applications and customer data platform.

Games 246

Games Omnichannel Retail Subscription 246

SellBrite

AUGUST 16, 2019

In the last few years, a lot of traditional content marketing has transitioned to video. Since the introduction of YouTube, businesses have started to create their own channels to increase brand awareness, share product information, generate traffic, and boost consumer engagement through video marketing. Video is Here to Stay.

eCommerce 101

eCommerce Social Media Information Blog 101

Retail TouchPoints

JANUARY 4, 2023

And they’re using ads and tools like groups and live videos and comments to help identify their most loyal customers and develop products that meet the needs of the community.”. This was such a unique concept for blush, so a lot of our early videos were just me comparing this blush to different existing formats,” said Chan. “I

Social Media 290

Social Media Omnichannel Channel Information 290

Retail TouchPoints

MARCH 16, 2022

Macy’s has launched its digitally focused Own Your Style platform as part of its strategy of providing customers with omnichannel experiences that connect Macys.com, the Macy’s app, social media and brick-and-mortar stores. Style Crew members will be able to share shoppable videos and photos through their social and digital channels.

Recommendation 298

Recommendation Social Media Demo Omnichannel 298

Retail TouchPoints

FEBRUARY 25, 2022

In today’s world brands need to be omnipresent, having digital footprints across several channels. A recent study found that 68% of Gen Z shoppers planned to use non-traditional channels for Black Friday and Christmas shopping, with Instagram (47%) taking the lead as a holiday shopping platform. Redefining Social Shopping.

Social Media 306

Social Media Retail Events Channel 306

Retail TouchPoints

NOVEMBER 17, 2021

We are seeing a need for robust measurement frameworks to capture the branding media inside and outside of the large platforms like Tmall, because last click reporting overstates or understates the role of different marketing channels by 2X to 10X. Take an Omnichannel View. Embracing Change While Making an Impact.

Retail 264

Retail Channel Omnichannel Marketing 264

Retail TouchPoints

SEPTEMBER 26, 2022

Unfortunately, unexpected situations can occur at any moment, like a global pandemic that reduces foot traffic to a trickle, or the shift of consumer demand online from offline channels. Live selling transforms live video streams into shoppable content where shoppers can purchase simply by engaging with the video.

Consumer 264

Consumer Social Media Retail Live Chat 264

Retail TouchPoints

SEPTEMBER 10, 2021

Madison Reed responded by building out its omnichannel experiences: in the last 18 months , the retailer has launched virtual hair coloring parties, added video consultations and introduced video screens at its Color Bars. Madison Reed has continued expanding its omnichannel experience for the post-pandemic environment.

Customer Experience 276

Customer Experience Customer Omnichannel Technology 276

Retail TouchPoints

AUGUST 28, 2020

operations of short-form video platform TikTok. in partnership with Microsoft could add this key functionality and provide Walmart with an important way for us to reach and serve omnichannel customers as well as grow our third-party marketplace and advertising businesses. Walmart is partnering with Microsoft to make a bid for the U.S.

eCommerce 299

eCommerce Subscription Omnichannel Operations 299

Retail TouchPoints

DECEMBER 8, 2020

These shoppers were omnichannel-aligned even before the lockdowns hit, and American Eagle built on this foundation to help online sales reach 45% of its total in 2020. The retailer was able to achieve this feat by utilizing the channel to its fullest, through special activations and promotions that could only work online.

Customer 298

Customer Gifts Omnichannel Social Media 298

GetElastic

JUNE 7, 2016

Navigating the omnichannel universe is a challenge for many retailers. Whether they started out online or as physical business, knowing which channels to leverage can be tricky. This article explores strategies for building an omnichannel business that makes sense to the reader’s unique business.

Omnichannel 113

Omnichannel eCommerce Multi-channel eCommerce Technology 113

Retail TouchPoints

AUGUST 3, 2020

Stitch Fix, Warby Parker and others became beacons for established brands, including Coca-Cola, to invest in DTC sales channels. Outdoor Voices, Fabletics and Alo are just a few of the DTC brands in the space, vying against established, deep-pocketed, omnichannel leaders, such as lululemon and Nike.

Outdoor 299

Outdoor Retail Beauty and Health Travel 299

Retail TouchPoints

DECEMBER 13, 2023

Trend 2: Technology will Elevate Omnichannel Performance and Key Value Props Nearly two-thirds ( 63% ) of respondents to Retail TouchPoints’ annual Store Design & Experience Survey shared that better integrating technology into the experience was a top priority for them in 2023. Baird: Store KPIs really need to change.

Sporting Goods 322

Sporting Goods Technology Omnichannel Operations 322

retailnext

OCTOBER 15, 2019

A great way to generate new and lasting business relationships is by exploring different marketing strategies, including video marketing. With video predicted to account for 80 percent of all web traffic by the end of 2019, the significance of this marketing tool for retailers cannot be overstated. Improve Customer Service .

Marketing 59

Marketing Retail Social Media Mobile 59

Retail TouchPoints

JANUARY 5, 2022

But like any hot trend that has garnered a lot of buzz (I’m talking about you, “omnichannel”), there has been confusion about what experiential retail actually entails — and how it can be done successfully. And that could be through downloading the app, signing up for the email list or following the brand on social media.”

Retail 290

Retail Omnichannel Social Media Consumer 290

Retail TouchPoints

MAY 4, 2023

But I personally love the simplicity of Dunkin’ upgrading their static menus to digital so that the retailer can not only speak to consumers via motion and video, it also can customize offerings based on the time of day. Keep it short, use video, have a strong call to action and get creative.

eCommerce 321

eCommerce Arts Consumer Travel 321

OrderDynamics

DECEMBER 8, 2017

TPMA Presents: Key Points About Omni-Channel Retailing. The Toronto Product Management Association held a panel that highlighted key points about omni-channel retailing. The panel discussed how omni-channel can lead to true customer satisfaction, and what retailers really need to know. “What is omnichannel?

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Presentation Channel Retail Omnichannel 48

Retail TouchPoints

OCTOBER 13, 2022

After all, there are so many channels and touch points available that can help brands acquire new customers, test new markets and expand their reach. There’s a screen right below, so when you pull out a lure, it starts a video of what it looks like under the water and teaches you how to fish with it.”.

Omnichannel 298

Omnichannel Consumer Outdoor Channel 298

Retail TouchPoints

JANUARY 24, 2022

Omnichannel will continue being a top priority for both retailers and shoppers in 2022, which is going to lead to heavy investment on the digital side. Sides noted that his oldest son has become a gun buff, not by building out a real-life gun collection but by learning about the weapons he uses in WW2 video games.

Retail 264

Retail X-cart Omnichannel Supplies 264

Retail TouchPoints

MARCH 7, 2024

The “Respect the Handmade” campaign will extend across social media, the MakerPlace website and Michaels-owned channels as well as streaming video and programmatic paid media. “We

Social Media 271

Social Media Arts Gifts Customer 271

Retail TouchPoints

JULY 8, 2021

Read on to learn: The long-term influence of ecommerce; Consumers’ comfort levels returning to stores and shopping centers; Ways to assess and improve in-store experiences in light of new consumer concerns; and How retailers can use new channels such as Zoom to drive awareness and engagement.

Payment Services 290

Payment Services Retail Omnichannel Consumer 290

Retalon

APRIL 21, 2021

Omnichannel order fulfillment that drives customer experience (and boosts profits). Although the trend towards omnichannel fulfillment is not new, the pandemic changed many retailers’ business models almost overnight, and these changes are not going away. What is omnichannel order fulfillment in retail?

Order Fulfillment 41

Order Fulfillment Fulfillment Omnichannel Shipping Costs 41

Retail TouchPoints

MAY 24, 2023

While retail media offerings have so far been concentrated online, Andrew Lipsman, Principal Analyst for Retail and Ecommerce at Insider Intelligence , thinks physical stores are the next big media channel — especially since 70% to 85% of sales still happen in stores, depending on the category. and The Mars Agency.

Retail 263

Retail Omnichannel Technology Marketing 263