Inflow Insights

MAY 1, 2020

Before I became the Director of Marketing at Inflow , I worked at various consumer packaged goods companies that utilized eCommerce as one of their go-to-marketing channels. A classically trained brand marketer, I was able to learn more about digital activations as a part of promoting this channel. What process did the agency use?

PPC 109

PPC eCommerce Marketing SEO 109

Inflow Insights

MARCH 25, 2020

Below, we discuss these options in the context of the 3 pillars of eCommerce marketing: SEO, PPC, and CRO. There are three pillars to eCommerce marketing, which are also our 3 main services: Search Engine Optimization (SEO). Pay Per Click Advertising (PPC). Meanwhile, PPC has a lot of nuance, so we’ll discuss it last.

eCommerce Marketing 155

eCommerce Marketing eCommerce PPC SEO 155

VTNS Solutions

JANUARY 14, 2022

Cryptocurrency SEO is the process of optimizing a website in order to attract visitors from search engines. Although there are many different forms of cryptocurrency, most of them have the same basic components of SEO — content, link building, and keyword research. Want to avoid mistakes and wasting time with bad SEO advice?

SEO 36

SEO Cryptocurrencies PPC Blog 36

Inflow Insights

JANUARY 26, 2022

After all, more purchase channels often mean more revenue, too. Just look at this client , who saw a 74% increase in PPC revenue after implementing tracking solutions!). Potential customers will see one number for a paid ad, another for an organic SEO listing, and another for a direct visit. Why Integrate PPC Call Tracking?

PPC 115

PPC eCommerce Multi-channel SEO 115

Kissmetrics

SEPTEMBER 3, 2020

Most companies choose to outsource that hard work to a PPC agency. Unlike SEO, where results require weeks or months of work, Google Ads is a direct response channel. Some PPC agencies rely on a pay-per-lead model. Your agency should be able to provide you with references and case studies to validate their expertise.

PPC 274

PPC Management Improvements Books 274

Store Growers

JANUARY 29, 2020

Before I show you how to do it, let me show a case study of applying Product IQ to my clients’ campaigns. Adding Product IQ (Client Case Study). With SEO, you don’t always know which search queries are driving the sales. The reason I mainly look at organic vs paid search is that other channels are a bit trickier to compare.

PPC 113

PPC Article eCommerce Shopify 113

ROI Revolution

APRIL 12, 2023

Don’t neglect the upper funnel 30% of PPC performance is driven by brand messaging and awareness. Take a high-level look at where your budget goes across channels. If you’re reallocating your ad spend, you don’t necessarily have to put it into another channel or campaign.

PPC 78

PPC Social Media Shipping Costs Supplies 78

Kissmetrics

FEBRUARY 4, 2021

We offer search engine optimization (SEO), paid search marketing, social media marketing, content marketing, data, analytics, insight, and programmatic advertising. The agency has deep roots in earned and paid marketing, leading companies to grow through social media, video, SEO content, and more. NP Digital Case Studies and Awards.

Marketing 275

Marketing SEO eCommerce Social Media 275

Inflow Insights

MARCH 27, 2020

In other words: You already know that using tactics such as pay-per click (PPC) campaigns, search engine optimization (SEO) and conversion rate optimization (CRO) are important in general. eCommerce PPC Marketing Strategies. #1: Though, you may scale ads on one channel more than the other. Get in touch.

eCommerce Marketing 133

eCommerce Marketing eCommerce Marketing PPC 133

Kissmetrics

AUGUST 18, 2020

It’s no surprise that nearly 80% of marketers consider PPC profitable and beneficial for their businesses. . There’s a reason PPC agencies exist — managing countless moving parts, and continuous algorithm updates take time. To make matters worse, choosing the best PPC company for your business presents a new set of challenges.

PPC 313

PPC Social Media Multi-channel Mobile 313

Kissmetrics

OCTOBER 26, 2020

They should also have experience across a broad range of marketing disciplines and channels, including: Analytics Email marketing CRM Content Branding Direct Response Email Marketing automation Market research Mobile Sales SEO PPC Website. Asking for case studies and the references that go along with them is a good start.

eCommerce 279

eCommerce Shipping Costs Reference SEO 279

Inflow Insights

JULY 29, 2019

We use the principles of our Inflow Harmonic Triangle to provide SEO, PPC, and CRO growth services to eCommerce companies with over $10 million in revenue. For example, if somebody wants to shift from an SEO Consultant to a Senior SEO Strategist, they can work with their supervisor to plan a path to the next level.

eCommerce 103

eCommerce PPC SEO eCommerce Marketing 103

Ecommerce Platforms

DECEMBER 20, 2021

From top-down optimization of your affiliate programs to setting up multi-touch attribution or SEO-optimized links or tracking social media performance, affiliate management services providers help brands increase their reach and awareness with a cost-effective approach.

Merchant Services 104

Merchant Services Management eCommerce Multi-channel 104

Inflow Insights

JULY 8, 2019

Potential customers will see one number for a paid ad, another for an organic SEO listing, and another for a direct visit, etc. What is Keyword Level Call Tracking (PPC Call Tracking)? Why Integrate PPC Call Tracking? Call tracking can be integrated through Google analytics to see metrics at the keyword level.

PPC 61

PPC eCommerce Multi-channel SEO 61

Kissmetrics

FEBRUARY 22, 2021

For example, a customer who is satisfied with your email marketing services might also sign on for your SEO services. According to an Adobe study, workers in the 18-to 24-year-old crowd are more likely to prefer email over any other channel. Because loyal customers increase their purchases over time.

Customer Retention 279

Customer Retention Document Improvements Information 279

Kissmetrics

FEBRUARY 17, 2021

Based on studies of the brain, we know that beauty literally moves us to action. If I want to know more about how this will help me, I can scroll down the page to learn more about the domain overview, Top SEO pages, and keyword suggestions. And this can be helpful when you’re retargeting or using PPC ads. Easy enough.

Customer Retention 303

Customer Retention Article Marketing Other 303

Kissmetrics

NOVEMBER 21, 2022

And even with Google, if you want to succeed you have to think beyond traditional SEO and PPC ads because everyone is using traditional tactics. According to an MIT study , search engines were valued more than 2x as much as email, nearly 5x as much as online maps, and +50x more than social media. I bet you are thinking “Google”.

Marketing 43

Marketing SEO Social Media Omnichannel 43

VTNS Solutions

JUNE 9, 2019

Analytics Conversion Optimization SEO Paid Marketing Growth Marketing List of blogs to read for awesome digital marketing insight Tools. Digital marketing is the process of marketing your product and services leavraging online channels. SEO Insights and Resources. Here you will find reference to. What is Digital Marketing?

Marketing 28

Marketing Conversion Optimization SEO Social Media 28

VTNS Solutions

MARCH 11, 2023

2: Common Reason for Starting SME A study by Guidantfinancial in 2019 states that 55% of its respondents started their businesses to become their bosses. 7: Channels for SMEs Social media is one of the strongest channels for SMEs to reach their target audiences. The majority of these businesses are located in Lagos.

Social Media 36

Social Media Payment Services Leisure Operations 36

ROI Revolution

MARCH 30, 2023

Here are a few examples of consumer brands we’ve partnered with that have achieved their goals around profitability and cross-channel strategy wins. A Facebook campaign had the greatest potential to drive seasonal success, but the brand had never utilized this channel before. Explore the story in the case study.

Channel 78

Channel eCommerce Fashion SEO 78

Kissmetrics

JULY 31, 2021

A prospect could ultimately be in this stage for a while, so the focus should be on creating valuable, informative, and reliable content such as case studies, video tutorials, and downloads. Consider what you can learn from their landing pages, social media channels, and blogs. How are they reeling in potential customers?

Download 361

Download Social Media Subscription Customer 361

SellBrite

JULY 28, 2020

Study current Amazon bestselling products. Study products similar to the one you want to sell. Are their descriptions SEO optimized ? What are the distribution channels? Consider your options, learn the challenges of Amazon PPC management (and the solutions), and have a plan for getting your product noticed.

Shipping Costs 125

Shipping Costs Fulfillment Shipping Subscription 125

Prisync

JULY 19, 2017

When you do not base your decisions and investment on well-studied metrics that is how you feel. Remarketing allows you to get in front of them again on social channels, with display ads all over the web, in their email, wherever they are at the time. Use keywords with the highest PSI in your SEO campaigns.

eCommerce Marketing 41

eCommerce Marketing eCommerce Marketing Channel 41

ROI Revolution

APRIL 12, 2022

28% of marketers use automation in their PPC advertising efforts. Performance Max offers new automation and inventory insights on top of a foundation of Smart Shopping and Local campaigns, including the ability to access all of Google’s ad inventory across channels from one campaign. But SEO isn’t only for low-budget brands.

Marketing 172

Marketing Social Media White Paper SEO 172

Ecommerce Platforms

MAY 2, 2018

Ecommerce in the Trenches goes beyond the fluffy stories and case studies to bring you real tools and tips to take your business to the next level. This is a channel filled with a personal experience where the host lets listeners steal his secrets about starting and growing an ecommerce business. Ecommerce in the Trenches.

eCommerce 187

eCommerce Small Business Retail Online Retail eCommerce Marketing 187

Kissmetrics

DECEMBER 4, 2020

Amazon’s so big that it has become an entire marketing channel. Product SEO in Amazon. According to a study by Feedvisor, about 74% of ecommerce shoppers go to Amazon first for any purchase they want to make. According to a study by Feedvisor, about 74% of ecommerce shoppers go to Amazon first for any purchase they want to make.

Marketing 247

Marketing PPC SEO Channel 247

Kissmetrics

JANUARY 31, 2018

People write case study after case study on the trendy new subscription box. They’re among the highest-priced PPC terms, for instance, reaching up to around $40-50 bucks a click. That’s why we should be studying these old school industries. PPC is one of my favorite marketing tactics. The reason?

PPC 197

PPC Information Other Customer 197

BigCommerce

DECEMBER 13, 2017

Brands should also invest in SEO optimization especially for Amazon as it’s a highly competitive environment for pricing, descriptions, reviews, and alternative products. That, combined with great reviews and optimized SEO you’ll have a winning strategy. These channels include: Facebook.

Shipping Costs 414

Shipping Costs Marketing Merchant Services SEO 414

Inflow Insights

MAY 3, 2019

We’ve previously written case studies and strategy articles (which we link to below) around Google Shopping, but in this piece, we’re diving into campaign setup and execution and linking to our other resources for readers looking for more detail on any particular topic. In fact, Google Shopping campaigns drive 76.4%

Merchant Services 76

Merchant Services Shipping Costs Recommendation PPC 76

Inflow Insights

NOVEMBER 12, 2019

Most eCommerce founders and management teams aren’t PPC experts. As a result, eCommerce PPC management often gets delegated to a 3rd party. The question is, who should that 3rd party eCommerce PPC consultant be? We’ve written this post as the definitive guide for choosing your best PPC hiring option.

PPC 92

PPC eCommerce Management Seminar 92

ROI Revolution

JANUARY 25, 2023

Niki Morock, SEO Content Manager The biggest theme in 2022 from an SEO perspective is that helpful content is king! Keywords are still important for SEO, and Google can understand them within context better now than ever thanks to MUM and BERT. Another major theme in 2022 was attribution.

eCommerce 78

eCommerce Social Media SEO Payments 78

BigCommerce

OCTOBER 4, 2017

This is the most complete guide to ecommerce SEO on the web – period. Despite the fact that SEO has the highest ROI of any ecommerce marketing campaign, most online shops are put together with little to no consideration of search engines. Grab a coffee, lock the door, and settle in… it’s time to learn ecommerce SEO.

SEO 419

SEO eCommerce Gifts Blog 419

Email Audience

JANUARY 12, 2023

The main lead generation channels companies use is content marketing, SEO, and ads. Content such as: How-to videos Case studies Podcasts Blog articles eBooks Infographics. SEO is among the best channels to get visitors to your site without paying for ads. Run PPC and Social Ads. Give them incentives.

PPC 59

PPC Webinar Social Media Seminar 59

Omnisend

JANUARY 23, 2023

And the ROI of email marketing is still impressively high in 2023, compared to other channels. Here is an example of numerous case studies available on Ignite Visibility’s website. Pay-per-click They’ll carry out a PPC audit of your business and create a custom strategy that integrates with your other marketing channels.

Marketing 166

Marketing Social Media SEO PPC 166

BigCommerce

NOVEMBER 2, 2017

AdWords/PPC: The strategy of paid placement across the web to earn net new traffic and re-capture visitors who bounced. In my mind, there have been three major phases in SEO. Think about those SEO basics as a qualifying competition you have to win to prove you deserve a chance at the Olympics –– or at even playing the game.

eCommerce 420

eCommerce Social Media BigCommerce Mobile 420

Kissmetrics

SEPTEMBER 19, 2020

Email opt-ins: Email marketing is still one of the most valuable marketing channels you can use, producing an ROI of $42 for every $1 spent. Your agency should be focused on building email as a marketing channel, using it to stabilize your cash flow and revenue. They offer SEO, PPC, paid social, and CRO services.

eCommerce 275

eCommerce eCommerce Marketing Shipping Costs Shopify 275

BigCommerce

NOVEMBER 28, 2017

You’ll also hear from 25 of this year’s most successful brands on which channels worked and what they did to grow sales more than 500% in each of their respective verticals. Niche PPC Strategies. Which channels did they invest most in? Final advice: study first, and then test and analyze your advertising campaigns everyday!

BigCommerce 415

BigCommerce Merchant Services Food and Beverages Small Business Retail 415