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Google Cloud’s Carrie Tharp: Forget Omnichannel, Retail Needs to be ‘Channel-less’

Retail TouchPoints

Our Recommendations AI capability is another example of something that was built for other Google products and solutions and then brought to bear in a retail product orientation. I think people are getting tired of using the word omni — it’s really “channel-less.” We have customers like IKEA and Sephora using that.

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6 Keys to Empowering Store Associates During the Holiday Season

Retail TouchPoints

Consumers’ ongoing shift to digital channels, and the unpredictability of their purchasing behaviors, is driving retailers to be conservative with their holiday hiring. Train early and train often. Frequent training refreshers are critical to training retention and demonstration of the right behaviors,” Grant explained.

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From Aisles to Algorithms: How Small and Medium Retailers Can Leverage AI

Retail TouchPoints

Amazon’s legendary machine learning algorithms drive revenue by recommending products based on customers’ behavior. AI product recommendation is another popular and powerful AI feature that can be accessed rapidly due to its abundant availability. AI technology models are complex and require a lot of data and computing power to train.

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How Retailers Can Leverage Employee Advocacy in Support of Their Brand Vendors

Wiser

Training and incentives can encourage associates to adopt this role of brand ambassadors. This internal advocacy can take various forms, from sharing company-branded content on social media to word-of-mouth recommendations, or even wearing company-branded attire. This can be through offering further education, training, or workshops.

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A Beginner’s Guide to a Cookie-Free Marketing Strategy

Retail TouchPoints

As you may know, third-party data refers to user information collected by external entities across multiple websites, while first-party data is data collected directly from users on a company’s own website or owned channels. Marketers can leverage their own first-party data to gain insights about their audience.

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Smash-and-Grab Is Only One Part of a Retailer’s Loss Prevention Story

Retail TouchPoints

Retailers are no longer able to ignore the impacts of theft, fraud and abuse within their online channels. This includes monitoring their employees and ensuring they receive the training they need to manage money and inventory appropriately. This will prompt the ORC to avoid that retailer forever.

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Nordstrom Focuses Holiday Efforts on Value-Added Services and Unique Experiences

Retail TouchPoints

Nordstrom’s holiday offerings span channels and stores and include: Stress-Free Services for Holiday Shoppers Nordstrom is appealing to consumers’ need for flexible fulfillment options by spotlighting its BOPIS and shipping options.

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