Google Cloud’s Carrie Tharp: Forget Omnichannel, Retail Needs to be ‘Channel-less’
Retail TouchPoints
DECEMBER 13, 2021
Our Recommendations AI capability is another example of something that was built for other Google products and solutions and then brought to bear in a retail product orientation. I think people are getting tired of using the word omni — it’s really “channel-less.” We have customers like IKEA and Sephora using that.
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