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The Psychology Behind Customer Loyalty

Optimizely

But it’s less common to come across enthusiastic fans of ecommerce brands—fans who would blindly follow certain companies and their products anywhere. . But few brands are lucky to attain the ranks of true customer loyalty. Sure, many of us— 77 percent, in fact —participate in some kind of customer loyalty program.

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How to Make your Beauty Routine More Eco-Friendly

Retail TouchPoints

With trends changing rapidly in the beauty industry, companies must adapt their packaging options to satisfy their customer base. Here are three packaging trends that are emerging across the market: Refillable packaging: Customers are favoring brands that have implemented upcycling initiatives, such as refillable product packaging.

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5 Ways Social Media Improves Ecommerce Loyalty Programs

ecomdash

For loyalty programs to work, you have to get to know the community that uses them. What better way to do that than by using social media? Below, we outline 5 ways to improve your loyalty programs with social media. Ecommerce Loyalty Programs: What They Are. Then, it’s time to hit social media.

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Embracing the Metaverse: A Bold Way to Improve Customer Retail Experiences

Retail TouchPoints

There’s been quite a bit of hype about the metaverse — it’s the next big thing, it will transform how companies engage with customers and it will alter the way we do business. The metaverse creates compelling opportunities for the retail industry to engage with customers. Create superior customer experiences.

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Is Localization the Key to Increased Sales?

Retail TouchPoints

This type of localization benefits the consumer by providing a more seamless, personalized and successful shopping experience, and it benefits the retailer by increasing customer loyalty and overall sales. If a store is devoid of desired colors or sizes, or the product itself, this will inevitably result in customer dissatisfaction.

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[Holiday Season 2020] Social Commerce for eCommerce Businesses

lateshipment

They will choose to shop online and will use social media websites to discover gift ideas. All you need to do is to increase your brand visibility and build an effective social commerce campaign. Let’s talk about social commerce in more detail. What is Social Commerce? Let’s take a look at the best examples.

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4 Ways Retailers can Leverage Generative AI to Drive Revenue and Productivity

Retail TouchPoints

Companies are racing to adopt it. Generative AI can dramatically improve customer experiences and drive revenue by helping shoppers find the products that most match attributes of what they’re looking for today, not just what they have purchased in the past. Another use case for AI models is to determine customer sentiment.