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Marketing Your Video Game Outside of Game Marketplaces & App Stores

FastSpring

Todd Harris knows how to leverage effective video game marketing strategies to get games in front of players. As the former COO and Co-Founder of Hi-Rez Studios, he spent 15 years making games and marketing them to gamers — with the studio’s games reaching 150 million players. (At

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Retailers Look to AI as They Grapple with ‘Pricing Game of Chicken’

Retail TouchPoints

The survey of 100 retail CFOs, representing companies with revenues ranging from $250 million to $3 billion or more , was conducted in October 2023 by Rabin Roberts Research , an independent market research firm, for BDO. Can Retailers Win a Pricing ‘Game of Chicken’? “We

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How to Sell a Mobile App or Game Outside App Stores

FastSpring

If you’re not sure how to sell an app direct to consumer (D2C) outside the app stores — or if you’re looking for a new way to monetize your mobile app or game — you may be wondering what options you have. Various tools you can use to monetize apps and games outside app stores. Those fees also apply to in-game purchases as well.

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3 eCommerce Email Marketing AI Tools That Online Merchants Will Love

Groove

Within the pages that follow, we present a carefully curated selection of AI-powered tools that have emerged as game-changers in the realm of email marketing. Each tool brings its own unique set of features, including AI-driven content recommendations, automated A/B testing, and smart campaign optimization. On the other hand, the A.I.-Powered

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Tips for Creating the Perfect Product Recommendation Campaign

Optimizely

You need to keep upping your game by sending them personalized, useful, and relevant marketing messages that make them feel valued. One way you can do that is with personalized product recommendation campaigns. How to create a product recommendation campaign. What kind of product recommendations should I send?

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25 Tools for Bootstrapped Companies

Kissmetrics

Bootstrapped companies are those that grow through the dedication of their founders, rather than relying on cash flow from investors. Basecamp is a bootstrapped company, for instance. Bootstrapped companies must focus relentlessly on sales, cash flow, and profit because they don’t have the luxury of VC investments to fall back on.

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Drones and Virtual Experiences: Shipt Launches Innovation Lab to Explore Delivery’s Frontier

Retail TouchPoints

Shipt has launched an innovation lab focused on “big thinking to centralize delivery and product experiments across the country,” according to a statement from the company, which is an independently operated subsidiary of Target.