RTP blog

NOVEMBER 10, 2017

By Miguel Ramos, Confirmit Retailers are facing increasing pressure to create a compelling and interactive shopping experience. The ease of online shopping is great for the customer — but what about the retailers who are trying to entice that same customer to enter their brick-and-mortar stores? Talk about convenience.

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Retail TouchPoints

MARCH 29, 2024

The announcement was made at the retailer’s inaugural in-person retail media marketing summit, where Melanie Babcock , VP of Orange Apron Media and Monetization, walked supplier partners through customer insights, new retail media product offerings, measurement capabilities and best practices for the upcoming year. “We

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Forrester eCommerce

NOVEMBER 30, 2023

With UN Climate Change Conference COP28 starting today in Dubai, increased media and activist attention on the implications of climate change is shaping consumers’ perceptions of and attitudes toward environmental sustainability.

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Retail TouchPoints

OCTOBER 13, 2020

Although simple in concept, PWAs have the potential to massively improve a retailer’s operations, from shortening website load times to boosting natural Google search ranking, according to the Progressi v e Web Apps: The Best Kept Tech ‘Secret’ In Retail session at the 2020 Retail Innovation Conference.

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Retail TouchPoints

SEPTEMBER 3, 2020

The Retail Innovation Conference has added a multitude of seasoned retail executives and changemakers to the agenda for its first-ever online experience. To learn more about these and other speakers lined up for this jam-packed event, visit the Retail Innovation Conference agenda.

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Retail TouchPoints

APRIL 11, 2024

For the most part, retailers have deployed AI to tackle low-hanging fruit such as automated customer service chatbots, personalized content for one-to-one marketing campaigns and improved store and inventory analytics. That will happen this year. Those early use cases make sense because they deliver immediate results.

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Pivotree Blog

MAY 2, 2024

The Company will showcase its latest innovations and expertise at both events where visitors can engage with Pivotree experts to discuss market trends, receive specialized guidance on digital transformation, and explore cutting-edge product data management technologies firsthand. said Derek Corrick, General Manager at Pivotree.

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Algopix

DECEMBER 5, 2022

Attending an eCommerce conference is one of the best ways to stay informed and network with other professionals in the field. . Here are the top 10 eCommerce conferences that you should attend in 2023. Magento Imagine is the world’s largest eCommerce conference and is held annually in Las Vegas, Nevada. Shopify Unite.

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GetElastic

JANUARY 3, 2019

In 2018, brands experimented more freely with voice and video technology, leveraged AI to improve customer experiences and took bigger steps towards unifying their commerce strategies. Every year brands raise the bar for improved commerce experiences. As standards rise, so do customer expectations.

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Ecommerce Platforms

AUGUST 15, 2022

Save the date for the “Make it Big” Conference, to connect with thought leaders, ecommerce industry experts, and other merchants interested in growing their online businesses. Read below for all the Make it Big Conference details for 2022, including: What is Make it Big? What can conference participants expect to learn this year?

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GetElastic

DECEMBER 12, 2017

Customers will talk to their devices, skipping the “tedious” process of typing or scrolling through information. It sounds like a scene from Star Trek, but voice recognition is already being used by some brands to transform the customer experience. The impact on customer experience: Your voice is now your password.

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Retail TouchPoints

AUGUST 23, 2022

Prior to her current role as VP of Data Analytics & Customer Insights at Amyris , a biology company in the clean beauty, health and wellness and flavors/fragrances markets, she held ecommerce and digital marketing roles at brands like Coca-Cola and Unilever. How Unilever Harnessed the Power of Microsegments.

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Retail TouchPoints

MARCH 15, 2022

AMP for email has continued to improve functionality, providing email marketers with a slew of personalization and interactivity capabilities — adding loads of features to the inbox. AMP for email allows marketers to send surveys and collect data, too. For example, now customers can take a survey directly from an email.

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365 Retail

SEPTEMBER 12, 2022

The show, held at London’s ExCeL, has a dedicated conference with sessions tailored to address the needs of retail professionals, covering marketing, growth, delivery, customer engagement, omnichannel innovation and fulfilment. Topical conference – exploring replatforming. Taher Khaliq, CTO, Trinny London.

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Retail TouchPoints

APRIL 22, 2022

Good news: you can satisfy your curiosity on these and dozens of other topics in one place, the 2022 Retail Innovation Conference & Expo , coming up May 10-12 at McCormick Place in Chicago. Register for the Retail Innovation Conference & Expo here.

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RTP blog

APRIL 26, 2018

By Glenn Taylor, Senior Editor While the Retail TouchPoints team is gearing up for next week’s 2018 Retail Innovation Conference in New York City, I had the opportunity to attend two user conferences this week in Las Vegas — Magento Imagine and NetSuite SuiteWorld. Although RTP.

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Pivotree Blog

OCTOBER 18, 2023

Fresh from the 2023 MEMA Technology Conference , I feel re-energized and even more passionate about my love for this industry, if that is even possible! Collin Shaw Collin emphasized the importance of awareness and effective communication in the commercial vehicle parts market.

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Retail TouchPoints

NOVEMBER 29, 2022

CEO Marvin Ellison, speaking during a recent conference call discussing the home improvement retailer’s Q3 financial results, revealed that Lowe’s is on track to change over its entire store base to this model by the end of 2023. Lowe’s kicked off the transition to the market delivery model in 2021 in its Florida and Ohio Valley regions.

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Retail TouchPoints

JUNE 15, 2023

A retailer’s marketing campaign is only as good as the creativity behind it, no matter how advanced the tools used to communicate it may be. For instance, influencers are losing their pull with younger shoppers, while video games are gaining potential as digital marketing playgrounds. Old tools, new tools.

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Retail TouchPoints

AUGUST 21, 2020

It is particularly important in e-Commerce, where the speed of decision-making distinguishes winners from losers, as customers can compare different offers instantly through their phones, laptops, and tablets. How Wiggle Uses Market-Based Pricing To Optimize Operations.

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Omnisend

DECEMBER 12, 2023

Reading Time: 11 minutes Do you believe that customer engagement relies on the appropriate use of technology? Building personal connections through one-on-one interactions is still an unparalleled opportunity to create memorable customer experiences. It’s event marketing. What is event marketing?

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Retail TouchPoints

APRIL 18, 2024

We’re beginning to experience a world where AI systems are faster and smarter than their human creators. According to research by FMI (Food Marketing Institute), supermarket retailers in 2022 spent more than $13 billion in technology and are projected to increase those investments in subsequent years. Relentless focus on the customer.

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Kissmetrics

MARCH 26, 2021

What does it take to be a successful marketer? Fractl used IBM’s Watson Personality Insights API from 2019 to pick out the key traits and characteristics of 20 of the world’s most prominent marketing leaders (I even made the list!). To make it as a marketer, excellent presentation skills are pretty much nonnegotiable.

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Retail TouchPoints

FEBRUARY 20, 2024

Marcus Collins, a marketing professor at the Ross School of Business at the University of Michigan who also has deep marketing strategy experience within the worlds of retail, tech and music, calls himself a cultural translator. Takeaway 1: Culture is often the missing link in marketing.

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Retail TouchPoints

JULY 7, 2022

Speaking at the Retail Innovation Conference & Expo (RICE) in May 2022, Wray estimated that there are more than 50 million influencers globally, but that 48 million of them are not “influencing” professionally. For many brands, everyday content creators represent just one element of their influencer marketing programs.

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Retail TouchPoints

APRIL 20, 2022

The legal cannabis market was valued at $12.81 For approximately two decades, Cookies and Dr. While online platforms and communities like Instagram are the “cornerstone” of the brands’ digital footprints, Del Fante explained that each physical location presents a unique opportunity to “express our brand in a way for us to retain customers.

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Retail TouchPoints

MARCH 31, 2022

They aren’t bound by traditional constraints, and are gathering data far and wide to inform decisions with behaviors that no longer follow any established marketing models. What this means is that consumers aren’t following the pathways on which our research and marketing models have been based for decades. Brooks holds a B.A.

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Retail TouchPoints

JUNE 7, 2023

From 3D billboards to spatial scent to ChatGPT, meet the brands leading the next wave of multisensory retail innovations, and learn best practices to help strengthen your brand’s sensory presence in this new, multi-dimensional experience market. Read part one here , part two here and part three here. virtual reality).

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Bryan Eisenberg

DECEMBER 11, 2022

Every company has to make choices when it comes to how it markets and sells and, in some cases, who it is and what it sells. Do customers select you or your products, or must you solicit them? Customers select Amazon and Wal-Mart. Your marketing must proactively find customers. Offline, Wal-Mart is too.

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Retail TouchPoints

JUNE 3, 2022

The launch is likely related to Albertsons’ plans to re-enter the marketplace arena; the retailer’s Senior Director of Marketplaces Jasmin Krdzalic provided a “sneak peek” at the May 2022 RICE conference in Chicago. in a statement. in a statement.

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Retail TouchPoints

MAY 5, 2023

Macy’s will expand its off-mall presence by opening additional Market by Macy’s and Bloomie’s shops — smaller versions of the Macy’s and Bloomingdale’s department stores, respectively — even as it shutters full-size stores. Morgan 9th Annual Retail Round-Up Conference. We’re very bullish on the early learnings. decline at Macy’s and 0.6%

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Retail TouchPoints

APRIL 19, 2024

The brand’s big differentiator is that its piercers are registered nurses who are trained to pierce all ages, all needs and all ear placements, and also to prioritize the critical after-care stage of the piercing experience. To get more details on this year’s event, visit the official #RICE24 content hub.)

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Retail TouchPoints

AUGUST 1, 2023

“Innovation happens in all areas of Walmart, but a lot of the business-unit specific innovation tends to focus on the short- to medium-term,” Balasubramaniam said during a session at the Retail Innovation Conference & Expo in June. They have an incredible front row seat into what customers are looking for all over the world.”

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Retail TouchPoints

MARCH 1, 2024

While the retailer will be focused on improving existing store experiences at scale moving forward, Best Buy is planning to “open a few additional outlet centers and new formats to continue to test two important concepts,” said Barry. These learnings will collectively continue to help us refine our forward-looking store strategy.”

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Retail TouchPoints

APRIL 29, 2022

That’s why the Retail Innovation Conference & Expo is collaborating closely with key partners to ensure attendees have an entertaining and valuable experience when they had to McCormick Place May 10-12. The session, Activating In-Store Communities with Events, Experiences and Inclusion, will take place on May 11 at 10:30 a.m.

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Retail TouchPoints

APRIL 19, 2023

Designing for Younger Shoppers’ Expectations This accent on youth is especially critical as Gen Z and Gen Alpha grow their spending power, and it’s why many retailers are focused on winning younger talent who are just entering the job market. The hope is that they will look at physical stores through a fresh, more digitally integrated lens.

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Optimizely

JANUARY 10, 2019

It’s obvious to anyone working in marketing today: the role is changing fast. The best marketers are constantly reading up on trends, attending industry conferences, and keeping a close eye on the competition. But even more importantly, top B2C marketers are honing their skills and working to become well-rounded.

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