article thumbnail

Digitally Reinventing The Retail Store With Mobile

RTP blog

Store associates, when equipped with custom-made mobile apps tailored specifically for the retail experience, can achieve exponential performance and sales outcomes by offering customers a personalized in-store experience. Take, for example, product promoters who travel across retail sites performing in-store promotions.

Mobile 300
article thumbnail

Webinar: Salesforce Survey Takes The Pulse Of Marketers And Global Consumers

Retail TouchPoints

Numerous industry experts have commented that COVID-19 has accelerated many existing retail trends, most notably consumers’ embrace of digital commerce. But what do those who are directly involved in decision-making — marketers on one side, consumers on the other — really think about this shift? 12 webinar.

Webinar 225
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Webinar Recap: Taking The Pulse Of Marketers And Consumers To Navigate The Shift To Digital

Retail TouchPoints

Understanding consumer behaviors will be key to building (or rebuilding) a successful retail business in a post-pandemic world. However, retail marketers often lack the data they need to develop and execute more empathetic messaging. This data deficit makes it difficult for marketing to keep pace with a rapidly changing environment.

Webinar 273
article thumbnail

Macy’s Brings in McKinsey Consultant as New Chief Customer and Digital Officer

Retail TouchPoints

Magni is a 20-year-plus veteran of McKinsey & Company with extensive experience working across a host of iconic brands in apparel, beauty, consumer goods, hospitality and grocery. These include the company’s ecommerce sites, mobile apps, marketplace, loyalty and gift registry programs for both Macy’s and Bloomingdale’s.

Customer 242
article thumbnail

Data Capital: The Competitive Weapon Most Retailers Have Yet To Fully Monetize

Retail TouchPoints

Traditional retailers are sitting on a powerful competitive weapon, and they’ll continue to operate less efficiently, lose market share and leave millions in new revenue streams and profits on the table unless they pull the trigger. You have, as retailers, the most valuable asset: commercial-intended consumer behavior data,” he said.

Retail 191
article thumbnail

Guarding the Retail Fortress: Cybersecurity Challenges and Network Interruption Risks

Retail TouchPoints

In the last several years, retailers have increased the speed with which they have built online and mobile app presence. While the report primarily focuses on how AI can optimize store layouts and marketing strategies, there is an underlying message on data security.

article thumbnail

Struggling with Associate Engagement? Follow These 3 Tips

Retail TouchPoints

Sure, certain technologies (like mobile devices) can ramp up productivity, but as importantly, they also can help associates feel more embedded into the business and that they’re actually contributing to a greater cause. Beyond the time efficiencies, automation also helps to reduce human error.