Retail TouchPoints

APRIL 17, 2024

Rather than chasing the obvious trends everyone else is pursuing, we dig deep into the human psyche to uncover the unmet consumer needs yet to be served by brands. Both options offer a path to success, but each requires a different business model. So why does this matter in retail?

Consumer 130

Consumer Leisure Customer Books 130

Retail TouchPoints

JANUARY 5, 2024

Zero-party data is information consumers intentionally share with a brand, e.g. when taking a quiz, while first-party data is collected by the brand from interactions with its own customers. It’s about predicting customer needs and making informed, nuanced decisions to deliver on the promise of a truly tailored shopping experience.”

Recommendation 306

Recommendation Consumer Information Customer 306

Groove

MARCH 15, 2021

Convenient for both businesses and consumers, eCommerce live chat addresses customer pain points instantly, allows for cross-selling and up-selling opportunities with personalized product recommendations and decreases shopping cart abandonment by answering customer inquiries promptly. Immediate customer service.

Live Chat 343

Live Chat Consumer eCommerce Shopping Carts 343

Retail TouchPoints

FEBRUARY 24, 2023

Spurred by the global pandemic, a rise in social activism and the surge of wellness movements, consumer sentiment has shifted significantly over the past few years. Nearly all (93%) consumers surveyed in PwC’s most recent Holiday Outlook shared that trust is a top influencer in their buying decisions. Pre-pandemic, that number was 70%.

Consumer 283

Consumer Social Media Recommendation Apparel 283

Retail TouchPoints

APRIL 11, 2024

But while AI is already delivering big changes to retailers’ bottom lines, it hasn’t yet truly transformed the way consumers shop. Retailers are readying auto-shopping bots that allow consumers to enter very detailed preferences (styles, brands, materials, sizes, prices, etc.) That will happen this year.

Retail 290

Retail Mobile Consumer Operations 290

Omnisend

MARCH 16, 2021

Have you ever received a product recommendation that just didn’t make sense? Personalization is key— over half of US consumers say they were more likely to purchase if their content is personalized. 4 Benefits of Personalized Product Recommendations for Ecommerce. Reading Time: 8 minutes. For me, it was a new toilet seat.

Recommendation 158

Recommendation Accessories eCommerce Shipping Costs 158

Retail TouchPoints

MARCH 20, 2024

Removing cookies will wreak havoc on marketers, as they won’t have access to third-party data that many companies rely on to target consumers with personalized ads. However, this is not the end of a personalized consumer experience; rather, it’s just the beginning. Conversational commerce.

Small Business Retail 277

Small Business Retail Recommendation Consumer Customer Data 277

Retail TouchPoints

NOVEMBER 3, 2021

To offer simple product recommendations — such as “customers who bought this item also bought this” — is simply not going to cut it anymore. Recommendation is a never-ending battle for accuracy and timeliness. On a more positive note, 82% of consumers admit to having been influenced by a personalized shopping recommendation.

Recommendation 147

Recommendation Customer Retail Social Media 147

Retail TouchPoints

NOVEMBER 10, 2022

Retail TouchPoints (RTP): How is Sephora dealing with shifts in shopper behavior over the past few years, particularly as consumers’ budgets have come under increased pressure? . Customers can save their Color IQ number to their Beauty Insider account, so if they want to try a new concealer or a tinted moisturizer, that information is there.

Consumer 269

Consumer Gifts Events Customer Experience 269

Retail TouchPoints

AUGUST 26, 2022

million for selling consumers’ personal information without informing them first and not processing customer requests to opt out of sale of their data, in violation of the California Consumer Privacy Act (CCPA). Sephora has been fined $1.2 My office is watching, and we will hold you accountable. There are no more excuses.

Information 298

Information Consumer Recommendation Online Retail 298

Retail TouchPoints

SEPTEMBER 30, 2021

As the rise of ecommerce continues to accelerate, consumer behavior is changing at lightning speed. But without access to in-person consumer panels throughout the pandemic, many CPG brands struggled to keep a pulse on their customers’ preferences and demands around product taste, packaging, price and more.

Consumer 297

Consumer Social Media Improvements Customer Loyalty 297

Retail TouchPoints

DECEMBER 18, 2023

Data Quality is Critical Successfully selling products online requires that companies produce, consume and make sense of a massive amount of data. And they have to do it quickly and accurately to meet consumers’ expectations. Here are some key insights that can be applied to any industry building with AI.

Recommendation 264

Recommendation eCommerce Jewelry Document 264

Retail TouchPoints

NOVEMBER 18, 2021

Retailers certainly need to know what consumers want , but perhaps an even more important question is: How do I provide it to my shoppers? A host of new technologies are now available to make digital shopping more informative and interactive, and brands are seeing real results after employing them.

Consumer 264

Consumer Merchant Services Social Media Technology 264

Retail TouchPoints

OCTOBER 27, 2021

But supply chain pressures and ongoing uncertainty surrounding the pandemic means that consumers are focusing less on how immersive and entertaining in-store shopping experiences are and more on how safe and efficient they are. Despite these reservations, 47% of consumers plan to shop in-store this holiday season, an 8% increase from 2020.

Consumer 264

Consumer Supplies Fulfillment Technology 264

Retail TouchPoints

APRIL 24, 2023

retail social commerce projected to reach $80 billion by 2025, according to Insider Intelligence , more consumers, especially Gen Z and millennial shoppers, are turning to creators to help with their purchase decisions. And we’ll continue to see a sizable and growing number of consumers shop in-store from creator recommendations.

Social Media 289

Social Media Electronics Accessories Clothing 289

Groove

APRIL 1, 2022

Introduction Because you’re reading this eBook, you’re likely an eCommerce retailer selling consumer packaged goods online, or you own a brick-and-mortar store and want to transition to eCommerce. What are Consumer Packaged Goods? First, let’s define what you’re trying to sell — consumer packaged goods. increased $63 billion.

Merchant Services 195

Merchant Services Consumer Shipping Costs Drop Ship 195

Retail TouchPoints

AUGUST 15, 2023

Executive teams have historically looked at the customer journey as a funnel, aiming to bring consumers from an initial point of engagement through to a purchase. And consumers agree, with 90% saying that the post-purchase experience is just as important as the quality of the products they’re getting.

Live Chat 241

Live Chat Merchant Services Recommendation Customer Experience 241

Kibo

AUGUST 21, 2020

Product recommendations are part of an ecommerce personalization strategy wherein products are dynamically populated to a user on a webpage, app, or email based on data such as customer attributes, browsing behavior, or situational context—providing a personalized shopping experience. . Product Recommendations Benefits.

Recommendation 62

Recommendation Multi-channel Customer Loyalty Department Stores 62

Retail TouchPoints

APRIL 17, 2024

Within the world of B2B and B2C commerce, where understanding consumer behavior is key, this change has spurred a quest for innovative solutions. They do this by providing exhaustive product information, reducing the need to hop to external sites. At the end of the day, chatbots and product catalogs are getting after the same thing.

Social Media 311

Social Media B2C B2B Customer Data 311

Retail TouchPoints

APRIL 3, 2024

Consumer Study , 85% of consumers check a company’s returns policy before even making a purchase when shopping online, and 68% of U.S. consumers wouldn’t repurchase from a brand after a poor returns experience. consumers and retain repeat customers. consumers coming back for more.

Shipping Costs 249

Shipping Costs Shipping Labels Shipping Consumer 249

Retail TouchPoints

DECEMBER 7, 2021

Direct-to-consumer (DTC) brands have a unique advantage in that they own the entire customer experience — and perhaps most important, all the data that is generated along with it. RECOMMENDED LISTENING: Riding the Social Commerce Wave. We use a holistic marketing approach that hits all the bells and whistles to target our consumers.

Consumer 259

Consumer Channel eCommerce Customer Experience 259

GetElastic

FEBRUARY 7, 2023

Each year Gartner makes market predictions and recommendations based on research and trends. Virtual assistants are also becoming popular for B2C brands for tasks such as capturing leads, product recommendations and product demos. The eCommerce industry is constantly evolving to meet market demands and economic conditions.

Consumer 148

Consumer Demo Improvements B2C 148

Retail TouchPoints

OCTOBER 16, 2023

However, as stringent consumer privacy laws like GDPR and CCPA make collecting customer data more difficult, brands are having to adapt their data collection strategies to adhere to new standards. In the process, the retailer can gather information about color preferences, style inclinations and even travel plans.

Social Media 278

Social Media Consumer Information Marketing 278

Retail TouchPoints

SEPTEMBER 14, 2023

Shopping online can feel completely overwhelming for consumers when options feel infinite. Choice paralysis can occur when consumers are presented with too many options that are difficult to compare, which can result in the shopper becoming overwhelmed and avoiding making a choice altogether. Know your customer.

Customer 278

Customer Social Media Recommendation Presentation 278

Retail TouchPoints

OCTOBER 31, 2023

While consumer spending might be slowing as a whole — the National Retail Federation’s most recent analysis showed the year-over-year increase in consumer spending dropping from 4.2% Retailers’ first move should be to assess current trends, and how well they align to office culture, so they can be used to drive recommendations.

Customer 279

Customer Retail Recommendation Fashion 279

Retail TouchPoints

JANUARY 2, 2024

Since the pandemic, seven in 10 consumers have used mobile devices and apps for shopping, and it’s not just millennials and Gen Z; Gen X and baby boomers are 68% and 56% more likely, respectively, to use their mobile device to make purchases than they were a few years ago. of ecommerce sales in 2024. Take E.l.f.

Improvements 282

Improvements Retail Mobile Customer Experience 282

Optimizely

AUGUST 10, 2018

They’re super informative, they focus on big ideas, and the best ones can completely change the way you think about doing business. Without a proper understanding of why consumers make certain decisions, you’re playing a dangerous guessing game that will undoubtedly cost you precious time, money, and frustration.

Consumer 225

Consumer Arts eCommerce Marketing eCommerce 225

Groove

APRIL 18, 2024

No matter the stage you may be in, finding and selecting the Magento Partner that is right for you is a challenging and often time-consuming process. Referrals Recommendations and referrals are a large part of inbound business for Groove, most coming from our past clients and partners we have worked with. Lastly, be open.

Magento 195

Magento Document Travel Recommendation 195

ChannelAdvisor

OCTOBER 9, 2023

But as the world and commerce have evolved, so have the demands of today’s consumers. They are looking to engage with brands on deeper levels and discover more product information. Here are several ways this more robust barcode can make the supply chain more efficient and bring more information to the fingertips of consumers.

Consumer 52

Consumer eCommerce Supplies Information 52

ChannelAdvisor

OCTOBER 9, 2023

But as the world and commerce have evolved, so have the demands of today’s consumers. They are looking to engage with brands on deeper levels and discover more product information. Here are several ways this more robust barcode can make the supply chain more efficient and bring more information to the fingertips of consumers.

Consumer 52

Consumer eCommerce Supplies Information 52

GetElastic

JANUARY 7, 2019

Consumers, on average use five to six touchpoints before making a purchase – and for those multi-device shoppers their commerce journey starts and ends on smartphones. 6% — difficulty inputting information. 6% — difficulty inputting information. Product information. 6% — unclear product details.

Mobile 141

Mobile Recommendation Live Chat Information 141

Retail TouchPoints

SEPTEMBER 3, 2020

Unfortunately, the rise in IoT devices also has caused an explosion of shared data, and with it, the increased risk for hacking and stolen personal information. . According to the FTC, the company misled consumers by claiming that the locks had “double-layered lock design” and were made with “anti-shim and anti-pry technologies.”

Consumer 180

Consumer Retail Supplies Games 180

Retail TouchPoints

SEPTEMBER 27, 2023

It started with COVID, and it hasn’t stopped — consumer shopping behaviors continue to rapidly shift even as the pandemic moves into the realm of memory. For brands and marketers, it’s hard, nigh impossible, to keep up with how and where consumers are shopping today, but media planning and buying platform Infillion tried.

Social Media 299

Social Media Multi-channel Consumer Comparison Shopping 299

Groove

JULY 30, 2020

Ensure your mobile eCommerce design evolves as consumers' shopping preferences change by staying up to date with the latest mobile eCommerce trends and strategies. Cater to the consumers who regularly shop on mobile devices by optimizing your online store for mobile. We recommend using sticky CTAs to ensure a seamless user experience.

Mobile eCommerce 366

Mobile eCommerce eCommerce Design Mobile Improvements 366

UpSellIt

NOVEMBER 4, 2020

Each year, a palpable shift occurs in consumer spending during the holiday season: shoppers become more impulsive. As ecommerce prepares for the busiest online shopping period in history , let’s take a look and how and why consumer behavior is so affected by the holiday shopping season. Consumers Expect to Spend Money.

Consumer 145

Consumer Recommendation eCommerce Supplies 145

Retail TouchPoints

JUNE 20, 2023

Because ChatGPT uses publicly available information, it can only return a generic set of suggestions for choosing a suitable TV. ChatGPT needs access to proprietary platform data from retailers in order to make product-level personalized recommendations. Second, search will deliver next-generation product recommendations.

Books 312

Books Recommendation Toys eCommerce 312

RTP blog

MAY 19, 2017

The challenge that retailers are facing in reaching Millennial consumers is integrating the physical shopping experience and the digital shopping experience in meaningful ways. When Millennial consumers go shopping, they do so armed with mobile devices. Information is a start. Millennials are big fans of self-service.

Mobile 150

Mobile Consumer Payment Services Retail 150