Retail TouchPoints

MARCH 18, 2024

Retailers have been eager to jump on the generative AI bandwagon: according to a new survey conducted by Salesforce and the Retail AI Council , retail executives estimate that 36% of their employees already are using generative AI today, with that figure projected to rise to 45% by 2025.

Retail 314

Retail SEO Operations Consumer Goods 314

Forrester eCommerce

JANUARY 17, 2024

We asked over 39,000 Canadian consumers in our annual Customer Experience Benchmark Survey about their likelihood to recommend brands that they interacted with in the past 12 months, using the standard NPS […]

Customer Experience 275

Customer Experience Recommendation Consumer Customer 275

Retail TouchPoints

JULY 28, 2023

Accenture surveyed more than 10,000 consumers in 16 countries and found that although we’re living in a time of “lasting uncertainty,” the “ resilient consumer ” is uncovering new ways to protect and control what is most important to them. As a result, consumer behaviors are becoming more complex.

Consumer 242

Consumer Multi-channel Leisure Retail 242

Retail TouchPoints

JANUARY 15, 2024

Within the larger global market, McKinsey estimates that the retail and CPG sectors have the most to gain from AI , with potential to harness the tech and drive huge improvements in operational efficiency as well as the customer and employee experience. But many of these tasks may just represent the low-hanging AI fruit.

Retail 312

Retail Customer Experience Technology Operations 312

ChannelAdvisor

NOVEMBER 8, 2023

What do consumers want? Brands and retailers spend their whole careers chasing down answers to these questions — but we’ve revealed them in our 2023 global online survey results. Consumer electronics buyers are the most savvy shoppers, as an astounding 91% visit two or more sites before purchase. Our recommendation?

Consumer 52

Consumer eCommerce Consumer Electronics Multichannel 52

Retail TouchPoints

FEBRUARY 7, 2022

Workwear brand Dickies has experienced a 94% increase in conversions since it launched size and fit recommendations on Tmall in China in partnership with 3DLOOK. Dickies rolled out the tool in May 2021 to help address one of its customers’ biggest points of friction: 50% of all support questions were related to size.

Recommendation 264

Recommendation Improvements Customer Consumer 264

Retail TouchPoints

AUGUST 29, 2024

Value-seeking consumers trading down, strategically waiting for discounts and choosing low-cost Chinese shopping apps will soften holiday sales growth to 2% year over year (YoY) both in the U.S. billion global consumers on retail sites. and globally, according to the Salesforce Shopping Index , which analyzes data from more than 1.5

Shipping Costs 276

Shipping Costs Consumer Shipping Supplies 276

Retail TouchPoints

JUNE 15, 2020

These consumer sentiments, along with the need to protect the health of both shoppers and store associates, means retailers need to be stringent about enforcing social distancing and other safety measures as they reopen. In fact, displaying an abundance of caution will be required to bring many consumers back into physical stores.

eCommerce 142

eCommerce Consumer Retail Payment Services 142

365 Retail

OCTOBER 30, 2023

A comprehensive survey by Tyl by NatWest offers a deep dive into the changing relationship between consumers and retailers, examining the factors that attract shoppers to both small boutiques and large commercial outlets. On the other end of the spectrum, small businesses seem to have cracked the code to consumer hearts.

Small Business Retail 110

Small Business Retail Shipping Costs Customer Experience Customer 110

Retail TouchPoints

OCTOBER 16, 2023

However, as stringent consumer privacy laws like GDPR and CCPA make collecting customer data more difficult, brands are having to adapt their data collection strategies to adhere to new standards. Amplify insights through targeted surveys. In today’s hyper-competitive ecommerce landscape, data isn’t just a buzzword.

Social Media 278

Social Media Consumer Information Marketing 278

365 Retail

DECEMBER 1, 2022

Digital shopping through eCommerce and mCommerce platforms have fast become the go-to for many customers looking for a quick, hyper-personalised and flexible retail experience from the comfort of their own home – or on the go. Empowering store associates . Placing data and analytics at the centre .

Customer Experience 85

Customer Experience Customer Retail Technology 85

Retail TouchPoints

DECEMBER 14, 2023

When it comes to retail strategies, most brands place an emphasis on the pre-purchase experience, from crafting eye-catching ads to investing in SEO and running smart marketing campaigns. The Unseen Costs of a Poor Post-Purchase Journey Bad customer experiences can lead to shoppers leaving your business, even if they love your brand.

Customer Experience 269

Customer Experience Shopping Carts Presentation Social Media 269

Retail TouchPoints

NOVEMBER 3, 2021

To offer simple product recommendations — such as “customers who bought this item also bought this” — is simply not going to cut it anymore. Customer expectations are at an all-time high, and if you are unable to deliver in line with the expectation, chances are likely someone else will. Getting Closer to Your Customers.

Recommendation 147

Recommendation Customer Retail Social Media 147

Retail TouchPoints

JUNE 13, 2024

This presents an opportunity to deliver an enhanced alcohol-buying experience that caters directly to consumer needs and preferences. In its heyday, Drizly was pivotal in revolutionizing alcohol delivery by connecting consumers with local liquor stores via an easy-to-use online platform.

Food and Beverages 248

Food and Beverages Marketing Mobile Customer Loyalty 248

Retail TouchPoints

MAY 31, 2022

However, according to findings in our 2022 Relevance Report , retail brands aren’t yet availing themselves of this actionable customer data — or if they are, they aren’t yet using it to deliver compelling customer experiences. The question is whether retailers can overcome the “experience gap.” The Gen Z Factor.

Mobile 328

Mobile Customer Data Recommendation Fashion 328

Retail TouchPoints

JULY 23, 2024

Once the purview of science fiction, artificial intelligence (AI) has now permeated our everyday lives — from the home devices that recommend songs for our playlists, to the apps we use to monitor commuter traffic, to the chatbots that pop up to ask if we need any help. billion by 2030, reflecting an astounding 15.7% billion in 2023 to $14.07

eCommerce 276

eCommerce Technology Consumer Retail 276

Retail TouchPoints

MAY 1, 2024

The Psychology of Immersive Shopping Experiential retail strategies are rooted in psychological principles about how consumers engage with spaces. Behavioral psychology: Understanding consumer behavior is crucial to crafting effective marketing strategies and designing engaging retail experiences.

Technology 310

Technology Arts Payments Customer Loyalty 310

Retail TouchPoints

AUGUST 23, 2023

Up to 70% of business-to-consumer marketers believe that content marketing has become more important to their business over the past year, and 77% have successfully used this content to build credibility and trust among their consumers, according to the Content Marketing Institute.

Workshop 246

Workshop Consumer Improvements Recommendation 246

Retail TouchPoints

JULY 5, 2022

At the height of the pandemic, standing up services like curbside pickup, BOPIS and a frictionless digital experience quickly was all that mattered. But now, even as consumers return to stores, they have come to expect those omnichannel conveniences, meaning retail executives must find a way to make them financially viable.

Shipping Costs 316

Shipping Costs eCommerce Retail Merchant Services 316

Retail TouchPoints

NOVEMBER 10, 2022

There are a lot of theories about how inflation, supply chain constraints and other dynamics will impact consumer behaviors. While large-scale surveys help identify macro trends and predictions, micro-surveys can glean new insights into specific communities of users. as well as the distinct nuances of 1,500 eBay shoppers.

Gifts 264

Gifts Social Media Shipping Costs Consumer 264

Retail TouchPoints

JANUARY 4, 2023

Ecommerce can sometimes lose the experience of in-person shopping and, with it a retailer’s ability to show off its products in ways that can set a store apart from its competition. Ecommerce sites can now highlight products in new and interactive ways that make the discovery process more fun for consumers. Bringing Luxury Online.

eCommerce 291

eCommerce Omnichannel Comparison Shopping Recommendation 291

Retail TouchPoints

MARCH 21, 2022

Imagine a retail location where customers using an AR-powered mirror can see how clothing looks on them without ever entering a changing room. Or a customer receives immediate, personalized product promotions and recommendations the moment they walk in a store, creating a truly customized experience.

Payment Services 264

Payment Services Small Business Retail Retail Customer Experience 264

Retail TouchPoints

NOVEMBER 18, 2021

Retailers certainly need to know what consumers want , but perhaps an even more important question is: How do I provide it to my shoppers? Enhance advertising and recommendation relevancy with better targeting and search. Share granular consumer data with suppliers to create more appealing products.

Consumer 264

Consumer Merchant Services Social Media Technology 264

Retail TouchPoints

JUNE 18, 2024

Third, the brand can use both data sets to start building a profile of that customer, which will allow them to personalize various touch points, from promotional emails to product recommendations. Customers are more likely to make a new or repeat purchase when these interactions are more personalized.

Retail 256

Retail Games Information Technology 256

Retail TouchPoints

AUGUST 10, 2023

Although standard m-commerce sites offer ease and convenience, more consumers are spending more time in mobile apps, especially those that offer seamless and immersive brand experiences. But these features often end up backfiring, ultimately confusing consumers and making the experience feel chaotic and frustrating.

Mobile 246

Mobile Retail Consumer Customer Experience 246

Retail TouchPoints

FEBRUARY 23, 2023

Even though 45% of consumers expressed a lack of understanding of how AI technology is being implemented, 75% believe there is potential for AI to have an impact on customer experience, according to a survey by RedPoint Global. Can AI Ease Privacy and Data Usage Concerns? It’s used for one purpose.

Retail 274

Retail Technology Customer Experience Consumer 274

Retail TouchPoints

OCTOBER 11, 2021

A global pandemic, social unrest, the proliferation of “fake news” and political gridlock have led to an erosion of consumers’ faith in some of our country’s most revered institutions. Consumers just feel like [shopping small] is a more optimistic experience,” said Thomas. They’re feeling heard.

Consumer 147

Consumer Small Business Retail Customer Definition 147

Retail TouchPoints

JUNE 17, 2024

These offers are actually considered “rewards” that consumers automatically receive when they shop, just by linking their debit or credit cards to an app, website or loyalty program. Price sensitivity makes consumers deal seekers. billion was spent — consumers are still facing economic and labor market uncertainties.

Merchant Services 264

Merchant Services Retail Payments Gifts 264

Retail TouchPoints

MARCH 15, 2023

Grove Collaborative has introduced Grove Wellness, a product hub featuring a personalization engine designed to sharpen recommendations around consumers’ evolving health and wellness needs. Our mission has always been to make consumer products a positive force for human and environmental health. “We

Beauty and Health 304

Beauty and Health Consumer Recommendation Improvements 304

MagentoBrain

FEBRUARY 21, 2023

Applying AI to digital marketing can effectively help optimize the consumer experience, increase consumers' favorability for the brand, and directly affect the brand's revenue. From the rise of UI/UX, we can see that many trends have emerged with only one purpose: to improve customer experience.

Customer Experience 52

Customer Experience Customer Marketing Payment Services 52

Retail TouchPoints

OCTOBER 24, 2023

However, discretionary spending is expected to drop as the federal student loan pause ends in the fall, leaving consumers with less buying power and putting pressure on revenues. Those dollars matter more than ever with cost pressure ongoing and consumer belt-tightening on the way.

Retail 288

Retail Supplies Operations Technology 288

Retail TouchPoints

AUGUST 15, 2022

New research from PwC has found that three in 10 customers are more likely to try a new brand — and that number is even higher among younger consumers. But winning (and keeping) customers’ loyalty is no longer confined to programs and points. Despite their investments, there are a few gaps and opportunities for improvement.

Customer Loyalty 234

Customer Loyalty Customer Retail Shipping Costs 234

Retail TouchPoints

APRIL 16, 2024

This goes beyond recommendations and captures actual customer behavior, such as repeat purchases and referrals, providing a more nuanced understanding of customer satisfaction. The Shortcomings of NPS Survey collection methods can significantly impact the validity of NPS data. But NPS often falls short in this regard.

eCommerce 147

eCommerce Improvements Consumer Customer 147

Retail TouchPoints

SEPTEMBER 28, 2021

Whatever valuable commodity data represents, it’s key for retailers in their quest to drive innovation and differentiation in vital areas including marketing, customer experience and product development. But new laws, regulations and tech policies are forcing businesses to completely rethink how they collect and use data.

Consumer 278

Consumer Customer Experience eCommerce Technology 278

Retail TouchPoints

JANUARY 11, 2022

In a survey of 750 executives, Deloitte found that nearly two-thirds of organizations had to cut back on environmental sustainability efforts due to the pandemic and resulting economic downturn. Consumer Demands Accelerate Sustainability Priorities. of purchases.

Shipping Costs 317

Shipping Costs Fashion Consumer Definition 317

Retail TouchPoints

MARCH 24, 2023

“Now, retailers will be able to enhance their digital properties with better product discovery experiences, creating more fulfilling shopping experiences for their customers.” consumers look for products on retail websites ( 69% ), followed closely by general website browsing ( 63% ).

Shopify 306

Shopify Merchant Services Recommendation eCommerce 306

Retail TouchPoints

MARCH 12, 2021

Brands know that user-generated content (UGC) — ratings, reviews, and consumers submitting video, imagery and Q&A content — are effective tools for maximizing conversions and sales — but how do you motivate and cultivate these kinds of consumer advocacy? Consumer Advocacy Strategies and Best Practices.

Customer 168

Customer Consumer Improvements Other 168