Forrester eCommerce

MARCH 15, 2022

Luxury brands continue to grapple with their evolving digital go-to-market strategies in the face of ingrained traditions, placing a premium on the in-store customer experience. Year on year, Forrester’s consumer surveys show that luxury consumers are more digitally mature than their mainstream counterparts.

Customer Experience 195

Customer Experience Customer Consumer Marketing 195

Forrester eCommerce

JUNE 9, 2022

Forrester’s Customer Experience Benchmark Survey, Canada Consumers, 2022, reveals that CX quality in Canada has slipped in 2022 following several years of stability.

Customer Experience 195

Customer Experience Customer Consumer Customer Loyalty 195

Groove

NOVEMBER 12, 2020

Make a great first impression and create a positive experience for your customers by catering to their unique needs. In this blog, we're sharing 5 tips on how to improve customer experience and turn existing customers into repeat purchasers. How To Improve Customer Experience: 5 Tips.

Customer Experience 356

Customer Experience Improvements Customer Social Media 356

Forrester eCommerce

JUNE 6, 2022

Forrester’s Customer Experience Benchmark Survey, US Consumers, 2022, reveals that CX quality in the US has fallen back to early-2020 levels, reversing gains made in 2021.

Customer Experience 195

Customer Experience Customer Consumer Customer Loyalty 195

Retail TouchPoints

MARCH 11, 2024

New research from the Kearney Consumer Institute (KCI) indicates that there are clear distinctions between loyal customers and brand superfans, which creates even more opportunity for brands to build and nurture shopper relationships — and influence buying behaviors. Brands need to be more honest about what loyalty really means.

Social Media 252

Social Media Consumer Reference Definition 252

Retail TouchPoints

NOVEMBER 17, 2023

The letdown customers experience when their orders don’t arrive on time, or at all, results in uncertainty and distrust that’s difficult — if not impossible — to remedy. Retailers can expect that customers will turn to other vendors; once this happens, they’ve lost both the sale and the customer’s trust and loyalty.

Shipping Costs 250

Shipping Costs Customer Experience Supplies Improvements 250

Retail TouchPoints

AUGUST 7, 2020

However, other potentially even more significant trendlines show fundamental changes in consumers’ decision-making process related to picking brands and demonstrating customer loyalty. The survey of 809 U.S. The survey of 809 U.S. Several studies have documented a dramatic shift in spending from physical stores to online.

Consumer 278

Consumer Retail Merchant Services Document 278

Retail TouchPoints

DECEMBER 15, 2021

Throughout my career as a customer experience (CX) practitioner, I’ve seen brands make the same mistake time and again by believing that metrics alone improve customer experiences and loyalty. Too many organizations are content with merely managing their experiences and setting better metrics as their only North Star.

Customer Experience 302

Customer Experience Customer Social Media Presentation 302

Retail TouchPoints

MARCH 26, 2021

At a time when brand interactions bridge both digital and physical shopping, it is increasingly important for retailers to leverage technology to improve customer experiences and create value. Here are a few examples of how technology enhances customer experience and strengthens brand value.

Customer Experience 311

Customer Experience Technology Customer Fulfillment 311

Forrester eCommerce

JANUARY 17, 2024

We asked over 39,000 Canadian consumers in our annual Customer Experience Benchmark Survey about their likelihood to recommend brands that they interacted with in the past 12 months, using the standard NPS […]

Customer Experience 285

Customer Experience Recommendation Consumer Customer 285

Retail TouchPoints

APRIL 26, 2024

In today’s market landscape, ethical, political and environmental considerations increasingly sway consumer purchasing decisions, particularly when it comes to packaging. From exaggerated health claims to misleading descriptions of ingredients, deceptive labeling erodes consumer trust and undermines brand credibility.

Consumer 162

Consumer Shipping Costs Shipping Supplies 162

Retail Technology Review

JULY 27, 2021

Uberall, the provider of ‘Near Me’ customer experience marketing solutions, has announced the findings of its survey of over 1,000 UK consumers and their current shopping behaviour.

Consumer 122

Consumer Retail Customer Experience Marketing 122

Retail TouchPoints

JANUARY 31, 2024

We’ve all heard that today’s empowered consumer demands seamless and consistent experiences, but new research from CI&T indicates that these expectations are higher than ever. The 2024 Connected Retail Report includes a survey of 1,012 U.S.

Shipping Costs 257

Shipping Costs Consumer Mobile Channel 257

Retail TouchPoints

AUGUST 11, 2023

New research from Capterra finds that tip fatigue — exhaustion caused by the pressure to tip more money to a widening array of workers — is a serious problem affecting most consumers who use checkout tablets at restaurants and other businesses. This should give pause to any business that uses checkout tablets.

Consumer 199

Consumer Payment Services Point of Sale POS 199

Retail TouchPoints

FEBRUARY 9, 2022

Shoppers are focusing less on loyalty and more on their experience, with half of them saying they would switch to a new brand after just one bad customer service interaction. However, if customer service is excellent, 78% of consumers will do business with a company again, even after a mistake.

Payment Services 250

Payment Services Shopping Carts Omnichannel Multi-channel 250

Retail TouchPoints

JULY 28, 2020

Numerous industry experts have commented that COVID-19 has accelerated many existing retail trends, most notably consumers’ embrace of digital commerce. But what do those who are directly involved in decision-making — marketers on one side, consumers on the other — really think about this shift? 12 webinar.

Webinar 222

Webinar Consumer Marketing Consumer Goods 222

ChannelAdvisor

NOVEMBER 8, 2023

What do consumers want? Brands and retailers spend their whole careers chasing down answers to these questions — but we’ve revealed them in our 2023 global online survey results. Consumer electronics buyers are the most savvy shoppers, as an astounding 91% visit two or more sites before purchase. Our recommendation?

Consumer 52

Consumer eCommerce Consumer Electronics Multichannel 52

Retail TouchPoints

JULY 28, 2023

Accenture surveyed more than 10,000 consumers in 16 countries and found that although we’re living in a time of “lasting uncertainty,” the “ resilient consumer ” is uncovering new ways to protect and control what is most important to them. As a result, consumer behaviors are becoming more complex.

Consumer 225

Consumer Leisure Multi-channel Retail 225

Retail TouchPoints

JANUARY 15, 2024

Within the larger global market, McKinsey estimates that the retail and CPG sectors have the most to gain from AI , with potential to harness the tech and drive huge improvements in operational efficiency as well as the customer and employee experience. But many of these tasks may just represent the low-hanging AI fruit.

Retail 308

Retail Customer Experience Technology Operations 308

Forrester eCommerce

AUGUST 18, 2021

To help financial services firms understand where UK consumers stand on the financial well-being spectrum, Forrester surveyed 2,519 online adults in 2020.

Financial Services 285

Financial Services Consumer Customer Experience Customer 285

Retail TouchPoints

JANUARY 19, 2024

A historic pandemic with a double-whammy of supply chain and staffing issues as well as persistently high levels of inflation have up-ended a lot of industry norms and pushed consumers to increasing their scrutiny on where and how much they spend. consumers are increasingly looking for deals and overall experience when shopping.

Payment Services 338

Payment Services Merchant Services Retail Customer Experience 338

Forrester eCommerce

JUNE 11, 2020

Results from the our Consumer Technographics® COVID-19 Survey show how UK consumers have adjusted their spending habits and digital behaviors during the pandemic.

Consumer 276

Consumer Customer Experience Customer 276

Retail TouchPoints

JUNE 9, 2022

The majority of consumer goods and retail (CGR) companies have accelerated their digital journeys over the last two years to better serve the growing number of online shoppers. Spotlighting the Customer Experience (CX). Connecting Employee and Customer Experiences.

Consumer Goods 231

Consumer Goods Consumer Retail B2C 231

Retail TouchPoints

MARCH 18, 2024

The 2023 pilot showed that the self-checkout experience was twice as fast at stores with the Express model compared to those without. “By Despite some consumer and retailer complaints about self-checkout , the technology is well entrenched in retail store operations.

POS 220

POS Payment Services Customer Experience Operations 220

Retail TouchPoints

JUNE 11, 2020

Even though connecting with customers digitally has become critical since consumers and B2B buyers shifted more purchasing online during the pandemic, customers frequently report disappointing experiences with retail web sites and marketplaces as well as with brands’ e-Commerce sites.

eCommerce 152

eCommerce B2B Toys B2C 152

Retail TouchPoints

JUNE 15, 2020

These consumer sentiments, along with the need to protect the health of both shoppers and store associates, means retailers need to be stringent about enforcing social distancing and other safety measures as they reopen. In fact, displaying an abundance of caution will be required to bring many consumers back into physical stores.

eCommerce 136

eCommerce Consumer Retail Payment Services 136

365 Retail

OCTOBER 30, 2023

A comprehensive survey by Tyl by NatWest offers a deep dive into the changing relationship between consumers and retailers, examining the factors that attract shoppers to both small boutiques and large commercial outlets. On the other end of the spectrum, small businesses seem to have cracked the code to consumer hearts.

Small Business Retail 110

Small Business Retail Shipping Costs Customer Experience Customer 110

iVend

MARCH 17, 2023

Ask any retailer and they’ll tell you that an enhanced customer experience is at the top of their ‘must do’ list. Improving customer experience is the key to winning new customers, keeping existing ones happy and bumping up revenue and profit. iVend helps retailers analyse data for an enhanced customer experience.

Customer Experience 98

Customer Experience Improvements Customer Retail 98

Retail TouchPoints

MAY 18, 2022

Great marketing has always been about creativity — cutting through the noise and connecting with consumers requires developing an advertising strategy that is both captivating and authentic. Muros conducted a survey of approximately 1,000 people across the country to better understand how art-driven advertising resonates with consumers.

Arts 244

Arts Consumer Social Media Retail 244

Forrester eCommerce

MAY 19, 2020

Even before the COVID-19 outbreak, our research showed that UK consumers were facing multiple financial challenges and were worried about their financial situation.

Consumer 301

Consumer Financial Services Banking Customer Experience 301

Retail TouchPoints

DECEMBER 13, 2023

A well-designed store can create a memorable brand experience that strengthens customer loyalty. This is crucial considering a recent Publicis Sapient report on customer loyalty , based on a survey of over 8,000 consumers across six countries, revealed that 52% of global consumers report having slight to no brand loyalty overall.

Retail 312

Retail Customer Loyalty Social Media POS 312

365 Retail

DECEMBER 1, 2022

Digital shopping through eCommerce and mCommerce platforms have fast become the go-to for many customers looking for a quick, hyper-personalised and flexible retail experience from the comfort of their own home – or on the go. Empowering store associates . Placing data and analytics at the centre .

Customer Experience 85

Customer Experience Customer Retail Technology 85

Retail TouchPoints

JANUARY 29, 2024

While more than half ( 54% ) of retailers responding to the 2023 Omnichannel and Fulfillment Benchmark Report said active physical stores are the final locations for inventory prior to delivery, retailers are increasingly using third-party services to handle the actual mechanics of picking, packing and delivering items to consumers.

Fulfillment 274

Fulfillment Shipping Costs Omnichannel Retail 274

Retail TouchPoints

DECEMBER 14, 2023

When it comes to retail strategies, most brands place an emphasis on the pre-purchase experience, from crafting eye-catching ads to investing in SEO and running smart marketing campaigns. The Unseen Costs of a Poor Post-Purchase Journey Bad customer experiences can lead to shoppers leaving your business, even if they love your brand.

Customer Experience 248

Customer Experience Shopping Carts Presentation Social Media 248

RTP blog

JANUARY 9, 2019

However, the word still conveys an important truth: retailers must take every action possible to maximize customer engagement opportunities across both traditional and emerging channels. Did anything from the survey catch your eye? The survey showed a 32 percentage point rise in 2018, reaching 84% of total respondents.

Omnichannel 150

Omnichannel Multi-channel Customer Retention eCommerce 150

Forrester eCommerce

SEPTEMBER 27, 2023

According to Forrester’s Asia Pacific Consumer Survey, 2023, a staggering 87% of online Indian adults expressed their desire to do all their banking on a smartphone. This statistic marks the highest percentage among the countries surveyed in the Asia Pacific region. India is emerging as a powerhouse in mobile banking adoption.

Banking 384

Banking Mobile Consumer Financial Services 384

Retail TouchPoints

OCTOBER 16, 2023

However, as stringent consumer privacy laws like GDPR and CCPA make collecting customer data more difficult, brands are having to adapt their data collection strategies to adhere to new standards. Amplify insights through targeted surveys. In today’s hyper-competitive ecommerce landscape, data isn’t just a buzzword.

Social Media 271

Social Media Consumer Information Marketing 271