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Sensory Enabling Technologies are Radically Reshaping the Future of Digital Retail

Retail TouchPoints

Today, it is possible to stimulate all consumer senses online. Sensory Enabling Technologies (SETs) enable consumers to feel textures, smell and even perceive the taste of a product. Key takeaways: SETs enable brands to craft exemplary customer experiences online by appealing to consumers’ multisensory perception.

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Navigating the Trends and Challenges of Customer Loyalty Programs in Retail

RETAIL MANAGEMENT SOFTWARE

In today’s fast-paced retail landscape, customer loyalty has become a critical factor in business success. With increased competition and changing consumer behaviors, retailers must stay ahead of the curve by implementing effective customer loyalty programs.

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The metaverse promises to transform customer loyalty

365 Retail

For retailers, customer loyalty is perhaps their number-one priority. It helps to secure long-term sales and word-of-mouth promotion: nearly 9 in 10 loyal customers will recommend a brand to friends and family, while almost half would continue to purchase even after a poor experience. . We’ve seen proof of this within retail.

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Sephora’s Delicate Dance: Offering Prestige Beauty to Value-Conscious Consumers

Retail TouchPoints

Customer loyalty experts know that the best-run programs do far more than simply boost sales by rewarding members with points and perks. Emeline Berlind, VP and General Manager of Loyalty for Sephora, revealed how the retailer’s approach to loyalty provides it with both strategic and tactical benefits.

Consumer 222
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How Coach, Mattel, PUMA and More Are Tackling 5 Critical Web3 Questions

Retail TouchPoints

Nearly half ( 49% ) of global CEOs in a 2022 PwC survey said that technology disruptors like AI, the metaverse and blockchain will impact profitability over the next 10 years. It’s designed to dig into the new channels and technologies driving the future of connected commerce.

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How to Take Your Brand Direct to Consumer

BigCommerce

Thinking of dipping your toes into the direct to consumer waters? In fact, according to IAB’s popular new study, The Rise of the 21st Century Brand Economy, the future of retail growth comes from direct consumer relationships. Today we’ll explore five essential elements your brand needs to know for going direct to consumer.

Consumer 305
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Wicked tips for keeping customer loyalty strong this ‘spooky season’

365 Retail

As we fast approach the ‘spooky season’, here, Charlie Casey, CEO of LoyaltyLion provides the best ways for brands to capitalise on the spike in spending by connecting with consumers so they come back for more. Customers always love a discount, but, with so much competition, incentives need to go further than simple price drops.