Retail TouchPoints

NOVEMBER 30, 2023

The innate connections we have with food and beverage brands, especially those we have grown up with, create a built-in opportunity for companies like PepsiCo to drive customer retention and loyalty. Retail TouchPoints (RTP) How have consumer behaviors shifted for brands within the CPG category specifically? consumers.

Food and Beverages 284

Food and Beverages Games Consumer Customer Retention 284

Ecommerce Guru

OCTOBER 19, 2021

It is far more expensive to acquire new consumers than it is to keep existing ones. According to studies, repeat customers may account for more than 40% of a company’s income, and boosting customer retention rates by 5% can boost earnings by 25% to 95%.

Customer Retention 52

Customer Retention Customer Supplies eCommerce 52

Groove

APRIL 15, 2024

While there are plenty of options for B2C consumers, the unique capabilities a B2B customer requires simply are not available on B2C platforms and apps. They can also leverage pricing strategies and increase customer experiences. You’ll be able to reach a broader audience and garner new markets.

BigCommerce 335

BigCommerce B2B B2C Customer Retention 335

Retail TouchPoints

JANUARY 3, 2024

Sticking with this outdated approach can lead to higher environmental impacts, unnecessary financial losses and dwindling customer trust. It might involve a time-consuming trip across town, navigating traffic and juggling work or family schedules. At the heart of this strategy is the analysis of customer return patterns.

Retail 274

Retail Shipping Costs Improvements Customer Experience 274

Kissmetrics

JUNE 15, 2017

Customer retention. Its goal is to retain as many customers as possible. After all, a loyal customer is worth much more than a new customer. Here’s the problem: companies drive customers away with poor customer retention initiatives (or a complete lack of a customer retention strategy!).

Customer Retention 241

Customer Retention Customer Social Media Customer Loyalty 241

Wiser

NOVEMBER 29, 2023

Understanding the difference between trade promotion and consumer promotion is crucial for any business seeking to maximize its market impact and sales potential. These two promotional strategies, while aiming to stimulate demand and increase sales, target distinct audiences and employ different methods. What is Consumer Promotion?

Consumer 146

Consumer Customer Loyalty Supplies Customer Retention 146

Retail TouchPoints

MARCH 19, 2024

The retailer also is positioning itself as a seasonal décor destination, promising 60% newness in home and holiday décor seasonally as a strategy to boost customer retention.

Customer Retention 241

Customer Retention Multichannel Arts Consumer 241

Omnisend

JANUARY 8, 2024

While providing discounts is an effective strategy to encourage returning customers, it’s neither the only nor the best way. Returning customers also benefit your reputation, strengthening your market position. Let’s explore the value repeat clients and customers can bring to your business.

Customer 88

Customer Customer Retention Social Media X-cart 88

Retail TouchPoints

MARCH 13, 2024

Despite Tightening Wallets, Select Brands Flourish As spend growth softened in the second half of 2023 across discretionary categories and companies geared toward more price-conscious consumers flourished, opportunities presented themselves for brands that kept an open mind. However, not all customers behave the same.

Multi-channel 256

Multi-channel Payment Services Consumer Automotive 256

Retail TouchPoints

APRIL 5, 2024

Gaming companies, more specifically iGaming companies, have undertaken strategies that could help retailers that mimic those practices improve their game, and their profitability. iGaming companies typically have minutes at most, and usually only seconds, to retain or lose a customer. Contrast that to retail. About four in five U.S.

Retail 307

Retail Games Leisure Multi-channel 307

Retail TouchPoints

SEPTEMBER 13, 2023

However, challenges are inevitable, despite the resilient consumer spending we’ve seen earlier in the year. For example, purchase confusion can arise (and does) when a customer sees unfamiliar names or references on bank statements. It is also vital that brands pay attention to today’s evolving consumer behaviors.

Shipping Costs 260

Shipping Costs Payment Services Banking Retail 260

Retail TouchPoints

JUNE 15, 2023

The 2023 Brand Experience Award winners are brands and retailers taking innovative approaches to all things “experience” — from advanced influencer marketing strategies to immersive store designs and even thoughtful approaches to the metaverse.

Customer Retention 254

Customer Retention Jewelry Outdoor Fulfillment 254

Kissmetrics

AUGUST 6, 2021

It costs 5X less to retain a customer than it does to acquire a new one. That’s why customer retention is crucial to growing your Ecommerce business. What is customer retention? Customer retention is the ability to encourage customers to keep coming back to make purchases.

Customer Retention 302

Customer Retention Customer Payment Services BigCommerce 302

lateshipment

NOVEMBER 26, 2023

Enter “Brand BFF” or repeat customer, a win-win situation for your customers and your business. Why Focus on Customer Retention? To give you a little motivation, here are some of the benefits that you can stand to gain by increasing your customer retention rates. Are you one of such businesses?

Shipping Costs 130

Shipping Costs eCommerce Order Fulfillment Shipping 130

RTP blog

AUGUST 30, 2019

After all, in beauty, we are talking about products that you as the consumer put on your face, quite literally. And it’s no wonder that consumers need assistance in this category. In fact this level of personalization should be the driving force of a digital strategy for any beauty brand or retailer.

Customer Retention 150

Customer Retention Department Stores Customer Experience Fashion 150

Retail TouchPoints

JANUARY 29, 2024

While more than half ( 54% ) of retailers responding to the 2023 Omnichannel and Fulfillment Benchmark Report said active physical stores are the final locations for inventory prior to delivery, retailers are increasingly using third-party services to handle the actual mechanics of picking, packing and delivering items to consumers.

Fulfillment 281

Fulfillment Shipping Costs Omnichannel Retail 281

Retail TouchPoints

MARCH 27, 2023

The retailer will tap into Reveal’s Visit Local solution to measure incrementality from paid social and programmatic campaigns, create and activate custom audiences based on places consumers shop and understand store-level analytics such as visitor volume, frequency and competitive analysis. ”

Books 279

Books Customer Retention Social Media Mobile 279

Smile.io

MARCH 1, 2023

Social responsibility is a huge priority for consumers. According to Harvard Business , “87% of consumers are motivated to purchase from companies committed to making the world a better place.” Consumers are willing to choose brands that stand up for an issue they care about.

Customer Retention 96

Customer Retention Customer Apparel Clothing 96

Retail TouchPoints

DECEMBER 17, 2021

Omnichannel is a buzzword in the world of retail customer experience. But despite its popularity, there is a lot of misinformation about what it actually means and how to create an omnichannel strategy that works for your business. When implementing an omnichannel-focused strategy, it’s not necessary to launch every channel at once.

Omnichannel 321

Omnichannel Multichannel Multi-channel Customer Retention 321

Retail TouchPoints

NOVEMBER 18, 2020

The COVID-19 pandemic changed consumer behavior patterns seemingly overnight. Knowing this, in preparation for the make-it-or-break-it holiday shopping season, brick-and-mortar stores must evolve and adjust their strategies in completely new ways. Just how can they do that? Find Co-Marketing Opportunities for Loyalty Programs.

Customer Retention 257

Customer Retention Information Customer Loyalty Mobile 257

Retail TouchPoints

MARCH 25, 2024

Planned topics include: Tangible use cases for artificial intelligence (AI); Content marketing strategies that drive awareness and build trust; The evolution of contextual commerce through connected TV (CTV), retail media and other emerging channels.

Retail 232

Retail Article Omnichannel Customer Experience 232

RetailMinded

JULY 29, 2023

According to McKinsey & Company , 75% of consumers are exploring new shopping behaviors, indicating a significant change in their preferences and priorities. I’ll then suggest some effective strategies that independent retailers can use to stay ahead of the competition. So let’s get to it!

Payment Services 52

Payment Services Consumer Retail Social Media 52

RetailMinded

JULY 29, 2023

According to McKinsey & Company , 75% of consumers are exploring new shopping behaviors, indicating a significant change in their preferences and priorities. I’ll then suggest some effective strategies that independent retailers can use to stay ahead of the competition. So let’s get to it!

Payment Services 52

Payment Services Consumer Retail Social Media 52

Ecommerce Platforms

JULY 19, 2021

Direct-to-consumer (D2C) marketing is quickly becoming the choice route for CPG (Consumer Packaged Goods) brands and manufacturers to gain entry into the market directly rather than via a middleman structure. So in this article we will be showing you all there is to know about direct-to-consumer marketing.

Consumer 197

Consumer Marketing Shipping Costs Article 197

Ecommerce Platforms

JULY 19, 2021

Direct-to-consumer (D2C) marketing is quickly becoming the choice route for CPG (Consumer Packaged Goods) brands and manufacturers to gain entry into the market directly rather than via a middleman structure. So in this article we will be showing you all there is to know about direct-to-consumer marketing.

Consumer 197

Consumer Marketing Shipping Costs Article 197

Ecommerce Platforms

OCTOBER 24, 2022

With email marketing, companies can capture the attention of their target audience, nurture leads into dedicated customers, and boost average order value. Plus, email is a relatively low-cost way to connect with consumers from a range of backgrounds. Email marketing strategy Statistics. CampaignMonitor ). OptinMonster ).

Marketing 196

Marketing B2B B2C Mobile 196

Retail TouchPoints

FEBRUARY 7, 2024

That can be difficult when the average consumer is bombarded with ads, but that is why brands are turning to interactivity to stand out amongst the clutter. As more retailers and brands gamify the shopping journey, establishing a solid strategy will be crucial to seamlessly capture customers’ attention.

Retail 265

Retail Games Clothing Customer Retention 265

Omnisend

DECEMBER 5, 2023

But a smart dropshipping marketing strategy can give you the edge you need to be successful. In this article, we’ll explore the top 10 dropshipping marketing strategies for 2024 and cover everything from customer reviews to email marketing. This creates a positive feedback loop that boosts your dropshipping marketing strategy.

Marketing 78

Marketing Social Media SEO Customer Retention 78

Forrester eCommerce

JULY 25, 2023

Stick to metrics that describe key business results and reflect the strategic goals of the organization — such as revenue, profit, or customer retention — at least until you’re sure […] Forrester recommends avoiding CX metrics entirely.

Customer Retention 195

Customer Retention Customer Experience Recommendation Customer 195

BigCommerce

FEBRUARY 27, 2018

Winning nowadays requires strategy and squeezing the most out of every opportunity. In today’s hyper-connected world, a single recommendation can have far greater impact – leading to word of mouth marketing (WOMM) or word of mouth advertising strategies to capitalize on the opportunity. Competition is fierce. WOM is Here to Stay.

Social Media 410

Social Media Marketing Payment Services Reference 410

Groove

JULY 24, 2022

The primary goal of this project was to capture the fun and imaginative spirit that Dippin’ Dots has embodied for so many years, while also enabling customers to purchase products online. Shipping: The client’s primary technical requirement was the ability for consumers to purchase Dippin’ Dots online.

BigCommerce 195

BigCommerce Customer Retention Shipping Costs Shipping 195

Retail TouchPoints

APRIL 11, 2023

Ecommerce has revolutionized retail shopping, with consumers trading in the poorly lit dressing room experience for the comfort of our own bedrooms. With return policies differing from brand to brand, it can be exhausting for customers to keep track and often leads to more hassle than reward.

Customer Retention 277

Customer Retention Customer Loyalty B2B Customer 277

GetElastic

OCTOBER 12, 2021

Taking an omnichannel approach to your commerce strategy will become core for your business to meet modern consumer demands, improve your customer experience and ultimately, your bottom line. 15 years ago the average consumer typically used two touch-points when buying an item and only 7% regularly used more than four.

Omnichannel 148

Omnichannel Multichannel Channel Customer Retention 148

Retail TouchPoints

APRIL 12, 2023

As consumers look to save money on takeaways and eating out, grocery retailers can be the quiet winners during an economic downturn. The pandemic trend of following food influencers on Instagram and TikTok and re-creating their recipes hasn’t waned and continues to drive consumer grocery purchasing habits.

Retail 257

Retail Shipping Costs Supplies Customer Retention 257

lateshipment

FEBRUARY 6, 2024

But when it comes to an e-commerce business where product values and consumer spending differ, there is no actual guarantee on the specific amount or time of the customer’s next spending. What matters is that customers have a low tolerance for delivery issues and will shift to a competitor after one poor experience.

eCommerce 130

eCommerce Customer Customer Retention Merchant Services 130

Smile.io

SEPTEMBER 19, 2023

In the ever-evolving landscape of ecommerce, building a profitable pricing strategy is like orchestrating a symphony that can significantly impact your success. This marketplace controls branding and customization, allowing sellers to establish unique identities.

Shipping Costs 83

Shipping Costs Merchant Services Arts Shopify 83

Kissmetrics

OCTOBER 24, 2017

Despite industry misconceptions, customer engagement isn’t a random phenomenon. Consumers don’t land on your website out of thin air. Some consumers possess an actual problem and think your product can offer a solution. How consumers learn about your SaaS product matters. There’s a reason for their behavior.

Customer 278

Customer Live Chat Customer Loyalty Social Media 278