Kissmetrics

JUNE 15, 2017

Customer retention. Its goal is to retain as many customers as possible. After all, a loyal customer is worth much more than a new customer. Here’s the problem: companies drive customers away with poor customer retention initiatives (or a complete lack of a customer retention strategy!).

Customer Retention 241

Customer Retention Customer Social Media Customer Loyalty 241

Retail TouchPoints

FEBRUARY 8, 2023

Two things advertisers don’t enjoy are a rocky economy and a frugal consumer. In addition, consumers are more cautious about spending, making your ROI on paid ads less profitable than it was even recently. There’s a paradigm shift in consumer behavior based on survival as opposed to luxury. Three such strategies include: 1.

Social Media 244

Social Media Retail Customer Retention Consumer 244

ecomdash

APRIL 23, 2019

What better way to do that than by using social media? Below, we outline 5 ways to improve your loyalty programs with social media. have fierce competition and need to offer their customers something extra. target “bargain hunters” and other price-conscious consumer groups. Use Hashtags.

Social Media 115

Social Media Improvements eCommerce Customer Retention 115

RetailMinded

JULY 29, 2023

According to McKinsey & Company , 75% of consumers are exploring new shopping behaviors, indicating a significant change in their preferences and priorities. I’ll then suggest some effective strategies that independent retailers can use to stay ahead of the competition. So let’s get to it!

Payment Services 52

Payment Services Consumer Retail Social Media 52

RetailMinded

JULY 29, 2023

According to McKinsey & Company , 75% of consumers are exploring new shopping behaviors, indicating a significant change in their preferences and priorities. I’ll then suggest some effective strategies that independent retailers can use to stay ahead of the competition. So let’s get to it!

Payment Services 52

Payment Services Consumer Retail Social Media 52

Retail TouchPoints

MARCH 25, 2024

Planned topics include: Tangible use cases for artificial intelligence (AI); Content marketing strategies that drive awareness and build trust; The evolution of contextual commerce through connected TV (CTV), retail media and other emerging channels.

Retail 233

Retail Article Omnichannel Customer Experience 233

Retail TouchPoints

DECEMBER 20, 2021

In 2020, Nu Skin posted record growth in the Americas and EMEA, largely due to the impact of social commerce via its active brand affiliates, according to Jeff Smith, VP of Global Strategy and Corporate Development for Nu Skin. Retail TouchPoints (RTP): What role does social media play in Nu Skin’s growth marketing toolkit?

Social Media 254

Social Media Customer Retention Technology B2C 254

lateshipment

NOVEMBER 26, 2023

Enter “Brand BFF” or repeat customer, a win-win situation for your customers and your business. Why Focus on Customer Retention? To give you a little motivation, here are some of the benefits that you can stand to gain by increasing your customer retention rates. Are you one of such businesses?

Shipping Costs 130

Shipping Costs eCommerce Order Fulfillment Shipping 130

Algopix

APRIL 14, 2024

In the fast-paced world of eCommerce, where trends evolve overnight and consumer behavior shifts at the drop of a hat, the role of marketing leaders is more crucial than ever. Ryan Flannagan – Nuanced Media Ryan Flannagan at Nuanced Media is distinguished for his deep understanding of multi-channel eCommerce strategies.

eCommerce Marketing 114

eCommerce Marketing eCommerce Marketing Toys 114

Retail TouchPoints

FEBRUARY 7, 2024

That can be difficult when the average consumer is bombarded with ads, but that is why brands are turning to interactivity to stand out amongst the clutter. As more retailers and brands gamify the shopping journey, establishing a solid strategy will be crucial to seamlessly capture customers’ attention.

Retail 266

Retail Games Clothing Customer Retention 266

Retail TouchPoints

AUGUST 28, 2023

billion consumers worldwide. For the back-to-school season, 42% of consumers say they are spending more, but 57% are trading down for lower prices,” said Caila Schwartz, Director of Consumer Insights and Strategy for Retail and Consumer Goods at Salesforce during an Aug. trillion in online sales. 22, 2023 briefing.

Shipping Costs 236

Shipping Costs Gifts Fulfillment Consumer 236

Retail TouchPoints

JANUARY 18, 2022

Retailers frequently ask customers to enroll in a loyalty program at point of sale — especially during the holiday shopping season. In fact, 61% of consumers have joined a loyalty program to get discounts for holiday shopping. 3 Steps for Inspiring Customers to Stay Engaged. 3 Steps for Inspiring Customers to Stay Engaged.

Customer Retention 288

Customer Retention Social Media Shipping Point of Sale 288

Kissmetrics

OCTOBER 24, 2017

Despite industry misconceptions, customer engagement isn’t a random phenomenon. Consumers don’t land on your website out of thin air. Some consumers possess an actual problem and think your product can offer a solution. How consumers learn about your SaaS product matters. Monitor Social Media Interactions.

Customer 278

Customer Live Chat Customer Loyalty Social Media 278

GetElastic

JULY 22, 2019

Studies show that businesses who adopt this approach have customer retention rates 91 percent higher than competitors who do not. In short, an omnichannel approach allows retailers to engage with consumers on a variety of different platforms via a number of touchpoints. Making sales forecasts more accurate.

Omnichannel 161

Omnichannel Fulfillment Social Media Clothing 161

Groove

NOVEMBER 12, 2020

From there, tailor individual shopping experiences to help accelerate the consumer purchase decision process or nurture them post-purchase. We strongly recommend following up with customers post-purchase to see if your products/services met or exceeded their needs. Segment by lifecycle stage, previous purchase behavior and more.

Customer Experience 356

Customer Experience Improvements Customer Social Media 356

Retail TouchPoints

AUGUST 15, 2022

New research from PwC has found that three in 10 customers are more likely to try a new brand — and that number is even higher among younger consumers. But winning (and keeping) customers’ loyalty is no longer confined to programs and points. Despite their investments, there are a few gaps and opportunities for improvement.

Customer Loyalty 221

Customer Loyalty Customer Retail Shipping Costs 221

Retail TouchPoints

JULY 10, 2023

Generative AI can dramatically improve customer experiences and drive revenue by helping shoppers find the products that most match attributes of what they’re looking for today, not just what they have purchased in the past. Consumers today are continuously looking for the best prices before making a purchase decision.

Merchant Services 278

Merchant Services Shipping Costs Retail Social Media 278

Wiser

NOVEMBER 1, 2023

Though this scenario might seem like a loss on the surface, in reality it opens the door to an effective strategy known as remarketing. By understanding and implementing effective remarketing strategies, retailers can revive customer interest, turning browsers into buyers and lost opportunities into closed deals.

Customer 146

Customer Customer Retention Shopping Carts Conversion Optimization 146

RETAIL MANAGEMENT SOFTWARE

DECEMBER 24, 2021

The Retail market landscape has seen significant changes in retail trends and shifts in consumer behavior since the coronavirus breakout, but the industry now appears more optimistic about the growth prospects. To meet the right customers, retailers use Facebook and Google ads that are personalized and highly targeted. New Look Stores.

Consumer 94

Consumer Retail Social Media Payment Services 94

Omnisend

MARCH 21, 2021

Consumers can’t visit your store and purchase your products if they haven’t heard of you. Pulling multiple levers as you grow will ensure you’re building brand awareness that’s reaching your ideal consumer base. Nurturing would-be consumers through email has been around for a long time, and there’s a very good reason for that—it works!

Marketing 142

Marketing Social Media PPC Customer Retention 142

ChannelSale

DECEMBER 1, 2023

A key marketing concept is the consumer journey. By comprehending and utilizing each phase, businesses can sell their products more successfully, increasing sales and customer retention. Awareness The Awareness stage of the consumer experience is when potential customers first become aware of their needs, problems, or both.

Consumer 52

Consumer Management Demo SEO 52

Omnisend

JANUARY 10, 2024

This involves carefully engaging with them at every stage—from first finding out about your brand to becoming a loyal customer. To help you build a rock-solid email lifecycle marketing strategy, we’ve put together tips and examples you can use for inspiration. Let’s get started. Get it now See pricing What is lifecycle email marketing?

Marketing 88

Marketing Customer Retention Social Media Customer Loyalty 88

Retail TouchPoints

MAY 28, 2021

Thoughts of poor customer service probably ring a bell in your own mind, and these opinions are hard to change — but there is hope. Customer service is changing rapidly to meet consumer behavior, providing smoother, more integrated experiences than ever before. 3 Data-Backed Reasons why Customer Service is Essential.

Payment Services 164

Payment Services Games Live Chat Customer 164

Smile.io

MARCH 8, 2024

Online shopping and social media use are on the rise source: Backlink.io billion people used social media platforms last year.  More than 88% of global mobile phone users use social media platforms.   71% of consumers expect personalization. With smartphone subscriptions reaching 6.4

Social Media 72

Social Media Customer Loyalty Customer Retention eCommerce 72

Retail TouchPoints

SEPTEMBER 21, 2021

The 2021 Retail Strategy & Planning webinar series, now available on demand, brought together retailers, solution providers, practitioners and industry experts from firms including IDC, Alvarez & Marsal, WSL Strategic Retail and Cambridge Retail Advisors. Building Loyalty with Connected Consumer Experiences.

Payments 242

Payments Payment Services Customer Experience Social Media 242

FastSpring

OCTOBER 27, 2021

We asked five SaaS and software companies what they did for existing customers around the holidays. In this piece, you’ll find successful strategies to reward customers, reduce churn, and increase their lifetime value. Customers on the lifetime plan average a 1.5 Focus on Upsells and Cross-sells. Run a Holiday Giveaway.

Payment Services 78

Payment Services Customer Gifts Subscription 78

Kissmetrics

JANUARY 17, 2022

It is easier to build real, human connections with your audience if you know what data and strategies to use. One of the most effective strategies to build a personal connection is personalized marketing. Most marketers use the strategy on multiple channels. Customers Prefer Personalized Messages. The good news?

Marketing 273

Marketing Recommendation Social Media Improvements 273

RetailMinded

AUGUST 25, 2023

Ranging from mastering social media marketing to embracing advanced SEO techniques, these strategies will help reshape your digital storefront for success. Leverage Social Media Marketing for a Wider Audience Reach Promoting your online store on social media is no longer optional.

Improvements 52

Improvements Social Media SEO Customer Retention 52

Korona

MARCH 25, 2022

Given that the probability of an existing customer returning to purchase something at your store is 60-70% compared to the 5-20% chance of converting a new customer, it’s no surprise that eCommerce brands are prioritizing customer retention. 7 Ways to Improve Customer Loyalty. Social media engagement.

Customer Loyalty 98

Customer Loyalty eCommerce Customer Social Media 98

Retail TouchPoints

MAY 23, 2023

Our founders are not consumers in context of the ‘consumerist culture,’” Gopinath explained. The company’s goal isn’t to get consumers to buy the same products over again, but to sell those products to more consumers while also providing shoppers with things that work in other parts of their lives.

Specialty Retailers 250

Specialty Retailers Consumer Social Media Accessories 250

Payoneer

FEBRUARY 22, 2019

As a result, customer retention is just as important, if not more so, then acquisition. In this post, we will share the top three customer retention strategies for experienced eSellers looking to boost revenue from existing customers. Put Customer Experience First.

Customer Retention 20

Customer Retention Customer Shipping Costs Social Media 20

Kissmetrics

JUNE 7, 2017

Traditional marketing methods used to throw everything at the consumer in the hopes that some of it would stick. Even customers who have the same general interests and purchasing behaviors can vary wildly in their choice of channels through which to consume the media. Understanding How Ads are Bought and Placed.

Improvements 225

Improvements Marketing Channel Customer Retention 225

Optimizely

MAY 15, 2018

In this session, you can learn about the latest developments in social commerce, the technologies that underpin these advancements, and how you best take advantage of this to help improve your customer retention strategies, and expand your business. Hit Your Target with Smart Social Ad Campaigns. 97% of U.S.

Internet Retail 321

Internet Retail Magazine Customer Retention Online Retail 321

Smile.io

MAY 4, 2022

With how fast the landscape of ecommerce is changing, it can help to have some fresh growth strategies before you. In this article, I lay out 7 strategies that could help you revitalize your online store, engage your customers, and grow your revenue. More importantly, it won’t leave a bad impression with your customers.

eCommerce Marketing 75

eCommerce Marketing eCommerce Marketing Customer Retention 75

Kissmetrics

APRIL 28, 2021

Humanizing your brand can give you a competitive edge and improve customer retention. It shows you’re taking a customer-centric approach, and you understand your buyers. However, humanizing your brand also builds customer trust, which is vital these days. You Benefit From Customer Advocacy and Retainment.

PPC 195

PPC Customer Retention Social Media Recommendation 195

lateshipment

OCTOBER 16, 2020

A question that is largely on the minds of retailers and consumers alike. With COVID-19 still at large, consumers will be making difficult shopping choices and retailers will be scratching their heads for a strategy that will bring them a great sale. What are consumers planning? What do retailers have in store for them?

Shipping Costs 211

Shipping Costs eCommerce Social Media Shipping 211

Groove

SEPTEMBER 5, 2023

It builds a connection with visitors that converts them into repeat customers with higher customer lifetime values (CLTV). In a world where consumers have too many options and too little time, how a brand presents itself matters - a lot. The Same Look Everywhere: From Website to Social Media Now let's think of McDonald's.

eCommerce 195

eCommerce Social Media Arts Consumer Electronics 195