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Why You Should Create Mobile Ads for Engagement (and Not Just Conversion)

Kissmetrics

Optimizing mobile ads is a tactic in almost every business owner’s toolbox. But is that all mobile ads are good for? Is that even what mobile ads are best for ? If you’re using your mobile ads to sell, sell, sell, you may be wasting a lot of your ad spend, to be honest. Mobile ads themselves aren’t a waste of money.

Mobile 363
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The Comprehensive Guide To Selling Consumer Packaged Goods Online

Groove

Introduction Because you’re reading this eBook, you’re likely an eCommerce retailer selling consumer packaged goods online, or you own a brick-and-mortar store and want to transition to eCommerce. What are Consumer Packaged Goods? First, let’s define what you’re trying to sell — consumer packaged goods.

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10 Tips To Increase eCommerce Conversion Rate

Groove

There are a multitude of factors that contribute to a consumer's online purchase decision. Whether you fall below or above this average, increase your CVR by implementing the following tips: Make it mobile responsive. Make It Mobile Responsive! By 2021, 54% of all eCommerce sales are expected to be made on mobile devices.

eCommerce 370
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How mobile is changing your customer's shopper journey

Salsify

Consumers are creating their own shopping journeys and the path to purchase isn’t always a straight line. We confirmed this in our Second Annual Cracking the Consumer Code eBook. We asked 1,000 online shoppers about the various ways they use their mobile phones as a shopping tool while physically in stores.

Mobile 68
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SMS Marketing: The Comprehensive Guide to Strategic Text Messaging

Groove

Brands are now using text messaging to send promotional messages, updates, company announcements and more to consumers that provide consent. After the recession in 2009, businesses used direct mail less and less due to its cost, and consumers weren’t shopping as much during that time when compared to before the recession.

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Q&A with the Category Experts: Holiday Tips for Consumer Electronics Sellers

ChannelAdvisor

. — First up: the fast-growing consumer electronics market. According to eMarketer, 39% of consumer electronics purchases will be made online in 2019, far surpassing the rate of e-commerce itself. If your products are not what the consumer expects, you may have a higher return rate.

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10 PPC Landing Page Best Practices

Groove

Here, we included a tablet graphic of the downloadable eBook in the thumbnail image of the promotional video ? Build consumer trust and confidence with your brand by including trust signals, like previous customers' testimonials or product reviews. rather than keeping this page empty and free of visuals.

PPC 370