Inflow Insights

APRIL 3, 2020

Powerful B2B eCommerce marketing strategies get developed through a process of continual improvement in a number of different areas. Classic marketing strategies such as asking for referrals, promoting at industry events, and doing cold outreach have their place. B2B eCommerce PPC Marketing Strategies. #4:

B2B 78

B2B eCommerce Marketing eCommerce Marketing 78

Inflow Insights

JANUARY 15, 2020

In this post, we share our philosophy for identifying the best marketing metrics to focus on without getting bogged down in unnecessary details. Prioritizing which metrics to improve can be tricky. We’ve seen several eCommerce marketing articles that recommend dozens of “key” performance indicators at once. Bounce Rate.

PPC 162

PPC eCommerce SEO X-cart 162

Kissmetrics

OCTOBER 6, 2021

D2C companies, by definition, take out the middleman and sell their products “direct to consumers.”. The problem for consumers comes when the office doesn’t have a style they like or when all options are too pricey for them. You could also offer a unique approach to your consumers. 7 Strategies for D2C Brands.

Subscription 252

Subscription eCommerce Marketing Reference eCommerce 252

Inflow Insights

MARCH 11, 2020

With a limited advertising budget, what PPC channels should you invest in? The preferred “choices” eCommerce merchants articulate to us is generally between Facebook (and Instagram) Ads vs Google Shopping (and Paid Search) Ads. How should you use these platforms together in your eCommerce marketing strategy?

PPC 156

PPC eCommerce Social Media Channel 156

Algopix

SEPTEMBER 26, 2023

” Analyzing Market Trends Stay informed about the latest trends and developments in your niche. Are there emerging technologies, consumer preferences, or cultural shifts that could impact your market? These pain points can signal opportunities for improvement.

eCommerce 129

eCommerce Marketing Social Media Supplies 129

Inflow Insights

MAY 1, 2020

Before I became the Director of Marketing at Inflow , I worked at various consumer packaged goods companies that utilized eCommerce as one of their go-to-marketing channels. A classically trained brand marketer, I was able to learn more about digital activations as a part of promoting this channel.

PPC 109

PPC eCommerce Marketing SEO 109

ROI Revolution

FEBRUARY 10, 2022

Top Trends for Ecommerce Marketers in 2022. The fifth most popular trend that digital marketing professionals named is direct to consumer , with 49.4% billion in 2019, US D2C ecommerce sales are projected to reach $151.2 Top Initiatives for Ecommerce Marketers in 2022. After hitting just $76.68

Marketing 78

Marketing Social Media White Paper PPC 78

Store Growers

JULY 14, 2023

Running a business is time-consuming, we can all agree on that. Disruptive Advertising Best for: Mid-size to large businesses, especially for those looking for a full-stack marketing services provider. Services : Full-stack of digital marketing services. When to Hire a Google Ads Agency? Hawk SEM Best for : Mid-size businesses.

Social Media 91

Social Media SEO PPC Management 91

ROI Revolution

FEBRUARY 28, 2020

Understanding the state of paid search from all angles will allow your brand to flourish in a booming ecommerce market that is largely driven by paid search initiatives. PPC Advertising Growth: What Happened in 2019? paid search market grew nearly 18% from 2018 to 2019, reaching an all-time high of $55.2

Multichannel 99

Multichannel Mobile Search Marketing PPC 99

ROI Revolution

JULY 6, 2017

This makes traffic monitoring one of the best key performance indicators to measure, as it tells you bundles about the strength of your online presence and marketing campaigns. Traffic Source – Active PPC Measurement. A core aspect of strong ecommerce marketing strategy is lead generation.

eCommerce 96

eCommerce PPC Download Improvements 96

Inflow Insights

NOVEMBER 11, 2021

So, how should you use these platforms together in your eCommerce marketing strategy? If you’re a new company, or if you’re selling unique products, there might not be any relevant keywords and search volume to target in your Google PPC ads yet. Here are the basics: Facebook Ads. Less visually appealing in nature.

Social Media 125

Social Media eCommerce Recommendation PPC 125

Omnisend

APRIL 28, 2023

A recent survey revealed that over 50% of consumers globally prefer online shopping for two main reasons—it’s convenient and they can shop at any time. This just emphasizes how indispensable ecommerce has become. Ecommerce makes it easier to provide customer support, respond to customer complaints, and collect feedback.

Definition 88

Definition Shipping Costs Payment Services Merchant Services 88

Omnisend

APRIL 28, 2023

A recent survey revealed that over 50% of consumers globally prefer online shopping for two main reasons—it’s convenient and they can shop at any time. This just emphasizes how indispensable ecommerce has become. Ecommerce makes it easier to provide customer support, respond to customer complaints, and collect feedback.

Definition 88

Definition Shipping Costs Payment Services Merchant Services 88

Omnisend

MAY 18, 2021

In the past few years, CBD has dominated various industries, including health and beauty, food and beverages, and private markets. With the coronavirus pandemic, more and more customers are turning to ecommerce. These transactions, via online retail stores, are known as CBD ecommerce. The Top CBD Ecommerce Trends.

eCommerce 78

eCommerce Marketing Food and Beverages eCommerce Platforms 78

BigCommerce

FEBRUARY 1, 2018

Some annotations may include quick and easy, must be done by me, not good at it, time consuming, and similar. On the other hand, if they are not good writers, or are fully consumed with other revenue generating activities, it might be better to go with the next step. Also think about the random tasks that consume too much of your time.

Social Media 374

Social Media BigCommerce Blog Shipping Costs 374

Shopping Signals

MARCH 16, 2023

In this article, we’ll take a look at the risks of focusing solely on paid traffic and ignoring SEO for ecommerce. When it comes to driving traffic to your website, there are two main options: pay-per-click (PPC) advertising or search engine optimization (SEO). Overview Of SEO SEO is an essential part of ecommerce marketing.

SEO 52

SEO eCommerce PPC Payment Services 52

FastSpring

DECEMBER 18, 2020

As of 2019, B2B ecommerce sales globally have surpassed $12 trillion in revenue. According to Statista, B2B sales are now 6X larger than the business-to-consumer (B2C) market. Of course, there are other reasons why B2B ecommerce is rising in popularity like: ?? Give you a secure way to process payments.

B2B 148

B2B eCommerce Payment Services SEO 148

ROI Revolution

JANUARY 3, 2020

75% of consumers aged 18-24 use Instagram, but that number declines from there , with 57% of 25-29 year-olds on the platform, 47% of 30-49 year-olds, 23% of 50-64 year-olds, and only 8% of those aged 65+. As of January 1, California now has its own privacy law: the California Consumer Privacy Act (CCPA). Fresh Content.

Marketing 78

Marketing Social Media Food and Beverages Omnichannel 78

ROI Revolution

MARCH 4, 2020

Consumers are growing increasingly comfortable with shopping online, so it is no surprise that department stores need to adjust their strategy. Each episode is packed with insights for retailers and lead gen in B2B and B2C that cover a range of services, including PPC, social media, SEO, CRO, and Amazon advertising. .

Marketing 88

Marketing Department Stores Social Media Search Marketing 88

Omnisend

SEPTEMBER 6, 2021

We’ve seen that there haven’t really been any new trends, I think there’s just been an acceleration of offline stores coming online, and an acceleration of consumers wanting more of an emotional connection to brands. They have more of a desire for ethics and sustainability. The first thing we need to do is not panic.

eCommerce 148

eCommerce Books Marketing Merchant Services 148

Inflow Insights

SEPTEMBER 16, 2019

We’ve noticed that many eCommerce companies are hopeful that the resources they put into live chat are helping to increase sales. The problem is, they often don’t know what their ROI from live chat is (or how to improve it). How does chat perform on different marketing channels SEO, PPC, email, etc.?

Live Chat 69

Live Chat eCommerce Mobile Conversion Optimization 69

Retail TouchPoints

APRIL 13, 2021

As part of its ongoing mission to improve search results for consumers, Google will begin using new ranking signals starting in May 2021. In just a few steps, you can improve your site’s scores and reduce the likelihood of massive traffic disruption to your ecommerce site. Improve your site loading speed.

SEO 171

SEO Improvements Mobile Recommendation 171

BigCommerce

DECEMBER 13, 2017

Beyond that, really consider promoting Amazon through marketing channels typically reserved for your own website. They can be advertised using PPC. Consumers trust Amazon more than you and they have their credit card details already stored for easy checkout. Jason Dea, Director of Product Marketing, Intelex.

Shipping Costs 414

Shipping Costs Marketing Merchant Services SEO 414

BigCommerce

FEBRUARY 13, 2018

Let’s look at each type of electronic commerce in a bit more detail. Business-to-Consumer (B2C). B2C ecommerce ecompasses transcations made between a business and a consumer. This is one of the most widely used sales models in the ecommerce context. Consumer-to-Consumer (C2C).

eCommerce 417

eCommerce Payment Services Small Business Retail Shipping Costs 417

ROI Revolution

NOVEMBER 27, 2019

It’s a huge stride toward the use of drones in general as a revolutionary way to get packages to consumers more quickly than ever. By clicking a “Checkout on Instagram” button, consumers can go through the entire buying process right on Instagram. Holidays on the Horizon: What to Expect.

Marketing 78

Marketing eCommerce Social Media Gifts 78

BigCommerce

NOVEMBER 28, 2017

Consumers in California, Texas, Florida, New York and Pennsylvania made the most purchases for the second consecutive year. Content + Commerce Integration. Niche PPC Strategies. Influencer Marketing & Social Media Engagement. Focusing on Video Marketing. iPhone users spent 7.1% Selling on Amazon. Desktop: 50%.

BigCommerce 415

BigCommerce Merchant Services Food and Beverages Small Business Retail 415

BigCommerce

DECEMBER 13, 2017

She has passion and truly believes in her products and how they can improve people’s lives. As consumers, we rarely hop on Amazon just for product research. Below are some general guidelines to improve your product listings.”. Amazon Optimizations That Get a 320% Increase in Sales in Less Than 10 Minutes. Amazon knows this.

SEO 209

SEO Merchant Services Document Recommendation 209

ROI Revolution

JANUARY 27, 2020

When measured against the biggest names in the game like the Apple podcast app, Stitcher, Google Podcasts, and more, Spotify leads the podcast race in all major markets except the US (where it’s a close second to the Apple podcast app). How can you improve your overall growth? It leads the most in the UK and Canada.

Marketing 78

Marketing Shipping Costs Social Media Games 78

ROI Revolution

JANUARY 25, 2023

We’ve leveraged Conversion Lift Studies and geo tests to better understand the role that paid social plays in our clients’ holistic marketing mix. Kathryn Mueller, Team Lead, Conversion Rate Optimization 2022 gave us a good vantage point to observe three general UX trends: Give consumers more information to make their purchase.

eCommerce 78

eCommerce Social Media SEO Payments 78

ROI Revolution

DECEMBER 20, 2017

Are you interested in learning more about mobile marketing? Based on data from our 300+ clients, this report will give you key takeaways to improve your mobile experience and grow your online business. This is where user-generated content can be essential to a successful marketing strategy. User-Generated Content for the Win!

eCommerce 60

eCommerce Mobile PPC SEO 60

BigCommerce

SEPTEMBER 26, 2017

They’re typically linked to popular search keywords, ads, PPC content, banners, and social media advertising campaigns. The content of these pages is specifically tailored to support the message of your marketing campaign and address the intent and interest that your visitor has already expressed by clicking the relevant ad.

Shipping Costs 419

Shipping Costs Payment Services Gifts Social Media 419

Payoneer

APRIL 4, 2023

Additionally, businesses can take advantage of cost-effective labour costs, a favourable taxation system, world-class shopping destinations (such as Mall of the Emirates and Dubai Mall) and attractive consumer spending. This presents a significant opportunity for professionals in fields like PPC, copywriting, email marketing , etc.

Payment Services 26

Payment Services Financial Services eCommerce Banking 26

ChannelAdvisor

JANUARY 4, 2018

We watched Amazon make a major move into the grocery space, the exponential rise of the voice assistant, and saw many new AI-powered tools pop up across channels that are enhancing (and ultimately, changing) the entire consumer journey — to name a few. How to Improve your Amazon Order Defect Rate.

Blog 40

Blog eCommerce eCommerce Marketing PPC 40

Inflow Insights

JANUARY 30, 2018

The 2 Changes We Made to Improve Revenue by 268%. As expected, we increased the click-through rate by showing products the consumers would likely be the most interested in. Because, just like a retail store, you want your best products displayed in the most prominently in shopping campaigns. And—as the numbers show—it works.

eCommerce 144

eCommerce Clothing Article Online Retail 144

Inflow Insights

APRIL 1, 2020

Unlike the business above, they’ve had significant decreases in sales from PPC. The drop in search traffic is likely due to their consumers’ behavior. Although things are changing rapidly, the current plan is to focus more on marketing essential baby products to meet current consumer buying habits. Home Improvement.

eCommerce Marketing 122

eCommerce Marketing eCommerce PPC Marketing 122

BigCommerce

OCTOBER 4, 2017

I created this guide for one reason… Search engine optimization is a low-hanging fruit for ecommerce websites. Despite the fact that SEO has the highest ROI of any ecommerce marketing campaign, most online shops are put together with little to no consideration of search engines. Ecommerce Keyword Research.

SEO 419

SEO eCommerce Gifts Blog 419

eCommerceFuel

JANUARY 5, 2018

How many cutting ­edge eCommerce marketing gurus do you know talking about print mail? We talk about the level of ROI he sees with direct mailing relative to other channels like e-mail, PPC, retargeting, things like that. Yeah, me neither. So I wanted to get him on the show and talk about how he does that.

Marketing 37

Marketing eCommerce WooCommerce Apparel 37