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Building Loyalty Without Breaking the Bottom Line: the Dual Shipping Dilemma for Ecommerce Merchants

Retail TouchPoints

Online shopping is now easier than ever before, enabling consumers to purchase everything from socks to a dining room table from a computer at their home to a mobile phone in an airport terminal. The ease of online shopping also gives consumers the ability to comparison shop more quickly, showing them more options in less time.

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The Imperative of Ethical Packaging Practices for Preserving Consumer Trust

Retail TouchPoints

In today’s market landscape, ethical, political and environmental considerations increasingly sway consumer purchasing decisions, particularly when it comes to packaging. From exaggerated health claims to misleading descriptions of ingredients, deceptive labeling erodes consumer trust and undermines brand credibility.

Consumer 162
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3 Ways SMBs Can Deliver a More Personalized Shipping Experience

Retail TouchPoints

In this new landscape, the shipping experience has become more important to a brand’s bottom line — and reputation — than ever before. Here are three ways SMBs can deliver a more personalized shipping experience to build a happier, more loyal customer base. Offering different shipping speed options is no longer enough to differentiate.

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Unique Holiday Marketing Ideas for Ecommerce brands with Examples

lateshipment

Deloitte) An average consumer is set to hit $1,430 on an average during the holidays. Salesforce) If consumers are ready to open their wallets and splurge admist inflation, e-commerce brands should use this opportunity to make the most of it. Display shipping countdown for the last date to be shipped.

eCommerce 244
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Shipping Dangerous Goods 101: A Guide for Brands

ESW

With this expansion comes challenges, such as the shipping and handling of products classified as dangerous goods. Getting these products into the hands of consumers safely requires extra precautions, packaging and documentation. As a result, they are subject to handling, shipping, packaging and transportation regulations.

Shipping 157
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5 Mobile eCommerce Examples

Groove

Ignoring mobile-specific UI/UX issues and designing clunky, unusable mobile versions of their desktop sites result in low conversion rates, less positive interactions and some frustrated consumers. So, we're sharing our favorite mobile eCommerce examples to help spark your mobile design inspiration. 5 Mobile eCommerce Examples.

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CI&T Research: Price-Conscious Consumers Still Want Stellar Shopping Experiences

Retail TouchPoints

We’ve all heard that today’s empowered consumer demands seamless and consistent experiences, but new research from CI&T indicates that these expectations are higher than ever. consumers of all ages, races and genders, as well as an assessment of digital retail strategies across various product categories.