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Transforming Holiday Marketing in CPG Retail with Generative AI

Retail TouchPoints

Getty Images’ VisualGPS consumer survey finds that 79% of Americans are excited about the potential of using AI to increase productivity, and a study by SAP Emarsys confirms that so far, 77% of consumers enjoy the personalized shopping recommendations that this new technology enables.

Marketing 238
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Make Customer Service Your Most Valuable Asset This Holiday Season

BigCommerce

After looking at data from 100 medium sized online commerce businesses that use Re:amaze to help customers via email, social media, and live chat in 2017, we found that on average, there was over a 75% increase in average daily customer service volume between the months of October – December compared to the months of January – September.

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A Marketer’s Guide to Discord

Kissmetrics

However, these aren’t recommendations, and as always, you should exercise caution before using third-party scripts or giving permissions to your account. Consumers are often more receptive to personal recommendations rather than the “big sell.”. There are a few FAQ bots available ready for you to install. Conclusion.

Channel 316
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How to Get Started Advertising on TikTok

ChannelAdvisor

That’s because the popular social media app now reaches an incredible base of one billion users. . While TikTok is still the place for short, quirky videos and viral challenges, it’s also where many consumers go to seek the newest trends and latest products. TikTok is the third-largest social media platform in the US with 94.1

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What To Do About Holiday Outages

RTP blog

Speaking of channels — another trend, according to Salesforce, is that we will see more shopping move to the edge, as younger shoppers flock to social media and messaging applications to make their purchases. Retailers selling on these channels will need to consider the potential impact of edge sales on IT stability.

eCommerce 195
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Top 10 Selling Items on Facebook Marketplace in 2023

MagentoBrain

we analyzed market trends and consumer behavior to bring you insights into the top 10 selling items on Facebook Marketplace in 2023. It is integrated into the Facebook social media platform, allowing users to easily discover, buy, and sell items from other Facebook users in their area. What is Facebook Marketplace?

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5 Hot Mobile Marketing Trends To Watch In 2018

Kissmetrics

Mobile devices have transformed how we consume content, making it essential that businesses that want to reach their target audience optimize their websites to respond to this trend. Sure, we already have app directories and recommendations, but apps as part of search results will take these directories and stores to a whole new level.

Mobile 214