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Accenture: Rise of the ‘Resilient Consumer’ Requires More Nuanced Retail Strategies

Retail TouchPoints

Accenture surveyed more than 10,000 consumers in 16 countries and found that although we’re living in a time of “lasting uncertainty,” the “ resilient consumer ” is uncovering new ways to protect and control what is most important to them. As a result, consumer behaviors are becoming more complex.

Consumer 226
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DRINKS Sells Wine Insiders Brand to Focus on Core Alcohol Ecommerce Tech

Retail TouchPoints

Wine Insider marks the second acquisition for Full Glass following the purchase of the DTC operating assets of wine and lifestyle brand Winc.com from Amass Brands Group. ” . ”

eCommerce 147
Insiders

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5 strategies to stand out during BFCM

lateshipment

Consumers have evolved so much but this tradition seems timeless. Back in the 1980s, a large group of suburban tourists would often hit Philadelphia to do their shopping on the Friday after Thanksgiving and go to an Annual Navy Football match the next day. Adapt a multi-channel marketing strategy Be where your customers are.

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How to Enhance Your SMS Campaigns by Boosting Deliverability

Omnisend

Understanding SMS reliability and how to improve upon it are key to making this communication channel shine. More ecommerce marketers are viewing it as a valuable communications channel. We recommend investigating low percentages, as they are typically indicative of issues with the network or other components of text delivery.

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How Luxury Brands Are Responding To COVID Tension With Innovation

Retail TouchPoints

For the luxury category, the pandemic’s impact has been multi-faceted, raising the stakes for brands to have larger conversations around how the “luxury experience” is defined and created for an evolved consumer base. Trend 1: Evolving Consumer Priorities Could Depress Luxury Spending. trillion in current exchange rates.

eCommerce 271
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Omnisend vs. Dotdigital: A feature-by-feature comparison

Omnisend

Email gives brands an opportunity to reach customers over a channel they check voluntarily, without being too intrusive. Omnisend The Omnisend email builder also comes with Ecommerce-focused features such as a product listing, discount block, and product recommender. At the same time, emails can also get overwhelming for customers.

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Cars, Wine, Trees — COVID-19 Proved Once and For All that You Can Sell Just About Anything Online

Retail TouchPoints

Propelled by new technologies and heightened consumer demand, some segments that had been slower to gain traction online finally moved into the digital fast lane — cars , adult beverages and even trees , to name just a few. And yet, the consumer demand is there, and it’s becoming hard for retailers to ignore, no matter their category.