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All the Feels: How Mood will Underpin Future Consumer Spending in Retail

Retail TouchPoints

The future consumer is a #mood. By now, it’s a given that consumers expect personalized brand interactions and offerings, but it’s not just functional benefits they’re after. Consumers recognize that mental wellbeing is a key aspect of living well. That rises to 62% in the U.S. 72% of U.S. 67% of U.S.

Consumer 245
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Accenture: Rise of the ‘Resilient Consumer’ Requires More Nuanced Retail Strategies

Retail TouchPoints

Accenture surveyed more than 10,000 consumers in 16 countries and found that although we’re living in a time of “lasting uncertainty,” the “ resilient consumer ” is uncovering new ways to protect and control what is most important to them. As a result, consumer behaviors are becoming more complex.

Consumer 232
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Authentic to Extend AI-Powered Shopping Capabilities Across Brand Portfolio

Retail TouchPoints

Authentic , formerly known as Authentic Brands Group, has partnered with Fast Simon to help enhance merchandising, personalization and search capabilities across its extensive portfolio of brands. million in April 2023 and purchased the Boardriders group of board sports brands the same month.

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As Consumer Demand for Inclusion Rises, Retailers Must Tackle Legacy Issues and Attitudes

Retail TouchPoints

Brands and retailers are feeling mounting pressure — from consumers, shareholders and even their boards — to be more inclusive. But it’s still true that only a small fraction of the fashion retail market has put tactical plans into place to support this significant consumer base.

Consumer 290
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Why Personalization Can Survive the Loss of Third-Party Cookies

Retail TouchPoints

A small group ( 1% ) of Google Chrome users are now eligible for Tracking Protection , which restricts the use of these cookies by default. Zero-party data is information consumers intentionally share with a brand, e.g. when taking a quiz, while first-party data is collected by the brand from interactions with its own customers.

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Ikea Launches Gen AI-Powered Design and Shopping Tool

Retail TouchPoints

Ingka Group , parent company of Ikea Retail, has debuted an AI-powered home design inspiration and shopping tool on the OpenAI GPT Store.

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The Consumer Panel is Dead: How AI is Leading the Future of CPG

Retail TouchPoints

As the rise of ecommerce continues to accelerate, consumer behavior is changing at lightning speed. But without access to in-person consumer panels throughout the pandemic, many CPG brands struggled to keep a pulse on their customers’ preferences and demands around product taste, packaging, price and more.

Consumer 279