Retail TouchPoints

SEPTEMBER 25, 2023

From a simple point of view, retail media has exactly what advertisers want: a direct connection to the consumers who are on a site to, hopefully, shop for a product or category of products. And in the multi-device, multitasking world we live in, offsite media can drive brand recognition and engagement.

Retail 323

Retail Multi-channel Technology Article 323

lateshipment

SEPTEMBER 12, 2023

Consumers have evolved so much but this tradition seems timeless. Back in the 1980s, a large group of suburban tourists would often hit Philadelphia to do their shopping on the Friday after Thanksgiving and go to an Annual Navy Football match the next day. Adapt a multi-channel marketing strategy Be where your customers are.

Social Media 130

Social Media Multi-channel eCommerce Events 130

Retail TouchPoints

MARCH 5, 2024

The entire Go There campaign was fashioned around consumer insights. We covered all of these activations across our social channels and, of course, it’s still on our [social] grid. Number two, we know our consumers are inspired by athletes. People are tired of the same old ad campaigns; they want to be inspired.

Fashion 245

Fashion Travel Multi-channel Games 245

Retail TouchPoints

OCTOBER 3, 2023

Wine Insider marks the second acquisition for Full Glass following the purchase of the DTC operating assets of wine and lifestyle brand Winc.com from Amass Brands Group. ”

eCommerce 147

eCommerce Multi-channel Shopify Technology 147

Retail TouchPoints

NOVEMBER 10, 2023

Off-site advertising is when a retailer helps advertisers reach its customers on third-party channels like social media or other websites it doesn’t own (“retargeting” is a common example of this). The term commerce also is broad enough to encompass new media offerings from consumer-focused companies that are not traditional retailers.

Retail 284

Retail Social Media Multi-channel Channel 284

ROI Revolution

MAY 3, 2022

Accurately measuring attribution is becoming a challenge for marketers in light of new consumer privacy regulations. In this article, dive into the data for insights into measuring attribution and consumer privacy. Accurate, data-driven, multi-touch attribution isn’t easy to accomplish. What could be the reason for this?

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Consumer Social Media Multi-channel Events 78

Retail TouchPoints

JULY 19, 2022

What emerged was a focus on companies’ wealth of first-party data, which is collected directly from their consumers, allowing advertisers to target audiences across numerous channels via retail media networks. This reorganization around proprietary data is what has led us to today’s retail media boom.

Retail 268

Retail Multi-channel Omnichannel Technology 268

Algopix

NOVEMBER 8, 2023

For sellers looking to tap into the vast consumer market, the choice between Amazon and Walmart is a critical one. With the convenience of online shopping, consumers have flocked to digital marketplaces in search of products that meet their needs. The rise of e-commerce has forever changed the retail landscape.

eCommerce 121

eCommerce Multi-channel Shipping Costs eCommerce Platforms 121

GetElastic

AUGUST 10, 2021

Many businesses have taken the first step and adopted a multi-channel approach to engage with customers across a myriad of channels such as web or mobile. Where omnichannel differs from a multi-channel approach, is that with a multi-channel approach, each touchpoint is launched, managed, and optimized in silos.

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Omnichannel Multi-channel Banking Food and Beverages 148

Retail TouchPoints

JULY 9, 2020

For the luxury category, the pandemic’s impact has been multi-faceted, raising the stakes for brands to have larger conversations around how the “luxury experience” is defined and created for an evolved consumer base. Trend 1: Evolving Consumer Priorities Could Depress Luxury Spending. trillion in current exchange rates.

eCommerce 274

eCommerce Travel Social Media Consumer 274

Retail TouchPoints

AUGUST 19, 2021

Back-to-school surveys across the retail sector point to a strong season, spurred by pent-up consumer demand. Jeff Orschell, EY’s Americas Consumer Retail Leaders, noted that global data as well as the firm’s consumer research point to demand remaining elevated, despite the uncertainties.

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Supplies Consumer Omnichannel Multi-channel 299

365 Retail

JUNE 28, 2022

Consumer touchpoints are growing exponentially, making media activation more complicated as shoppers flutter across thousands of channels and apps, making the possible combinations infinite. For the uninitiated, it’s helpful to explore the three different marketing channels and to outline the pros and cons that each can provide. .

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Channel Multi-channel Marketing Retail 98

ESW

AUGUST 29, 2023

Expanding DTC channels to global markets involves many complex and moving parts. Meanwhile, Fluency Enterprise offers a comprehensive suite of direct-to-consumer enhancements, facilitating international selling directly from existing webstores. Take Movado Group Inc (MGI).

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B2C Payment Services Multi-channel Payments 78

Optimizely

AUGUST 8, 2017

11:55 AM – 12:30 Janine Somers, Director of Marketing and Direct to Consumer Sales, Stonewall Kitchen Amy Romero, CMO, CreativeDrive John Osterholt, Sr. Tapping Into The Omni-Channel Nature of Today’s Consumer. Your customers are all omni-channel customers, you just may not realize it yet.

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Multi-channel lightspeed Channel Customer Retention 210

Retail TouchPoints

AUGUST 11, 2021

The site has become a de facto search engine for many consumers, with 53% of shoppers in the U.S. Not all marketplaces are created equal ,” said Mohit Mohal, Managing Director at the A&M Consumer and Retail Group in an interview with Retail TouchPoints. Selecting the Optimal Marketplace Mix.

Other 147

Other White Paper Multi-channel eCommerce 147

ESW

APRIL 11, 2023

As a result, people flocked to the great outdoors like never before and outdoor brands with DTC channels saw revenues skyrocket. Approximately 20% of that group was new to outdoor recreation. With brick-and-mortar stores shut down, consumers flocked online for outdoor gear. Outdoor activity increased by 6.9% That’s a jump of 7.1

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Outdoor Multi-channel Shipping Costs Apparel 88

Omnisend

JUNE 4, 2021

Understanding SMS reliability and how to improve upon it are key to making this communication channel shine. More ecommerce marketers are viewing it as a valuable communications channel. As with any other marketing channel, some messages will fail to reach everyone in your target audience. What is SMS Deliverability?

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Multi-channel X-cart Telecommunications Channel 203

Kissmetrics

JANUARY 25, 2021

The Etsy search function is engineered to connect consumers with the products they’re looking for using two distinct factors: ranking and query matching. Query matching refers to how effectively a potential consumer’s search term pairs with Etsy’s inventory listings. How Etsy Search Works. 10 Tips for Etsy SEO.

SEO 282

SEO Shipping Costs Shipping Social Media 282

OrderDynamics

DECEMBER 27, 2018

A Thankful Consumer Equals a Full Cart: Why Consumers And Retailers Are Thankful For Omni-Channel. Whether you call it omni-channel, unified commerce or multi-channel, one thing is clear: the ability to provide a seamless, consistent retail experience across channels is something to be thankful for.

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Channel Consumer Shipping Costs Multi-channel 52

365 Retail

JUNE 19, 2023

CACI, the consumer and location intelligence specialist, has revealed that Vinted, the online marketplace, has matched Primark for the number of cashless transactions in March and April. The data comes from CACI’s new platform, Brand Dimensions, which compares spend across 300 well-known brands representative of the UK market.

Fashion 63

Fashion Retail Multi-channel Clothing 63

365 Retail

FEBRUARY 23, 2022

Subscription services really took off in 2020 thanks to a combination of lockdown driving online shopping, consumers’ desire to save money, and the innate convenience of the subscription model. 45% of consumers streamed live television at least weekly, up from 20% in 2017. . The subscription phenomenon.

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Subscription Payment Services Marketing Multi-channel 103

BigCommerce

AUGUST 13, 2018

Most online sellers begin their journey from one sales channel, setting up shop through a website or marketplace. Multi-channel retailing is the practice of selling merchandise on more than one sales channel. Consumers Are Shopping in More Locations Than Ever. Channel loyalty has become a thing of the past.

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Multi-channel Channel Comparison Shopping Shipping Costs 263

365 Retail

SEPTEMBER 24, 2023

Founded in 2003, Siteimprove leads in four major enterprise G2 categories and is actively involved with major accessibility groups, including the International Association of Accessibility Professionals (IAAP), the Worldwide Web Consortium (W3C), and the European Commission’s Horizon 2020 Program.

eCommerce 68

eCommerce Multi-channel B2B eCommerce Platforms 68

Wiser

JULY 6, 2021

Smart shelves are a grouping of technologies that provide new features and functions to the traditional store shelf. Smart shelves, on the other hand, incorporate digital signage, RFID technology, weight sensors, and other gadgets to elevate the shelf into a holistic, multi-purposed selling tool. But what are smart shelves?

Multi-channel 158

Multi-channel Food and Beverages Technology Omnichannel 158

Omnisend

JULY 27, 2021

While the loss of third-party cookies undoubtedly poses a challenge, digital advertisers can still use a variety of tools to help track activity across multiple channels. Many advertisers have grown accustomed to a multi-touch attribution model, which attempts to identify the contribution of each touchpoint to an eventual sale.

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Multi-channel Information eCommerce Channel 148

OrderDynamics

SEPTEMBER 14, 2017

A new KPMG study, “ The Truth About Online Consumers ”, released in June 2017 that surveys 18,430 consumers world-wide, packed a few surprising results regarding online vs in-store regulars. Which makes the fact that both groups shop equally online is a bit of a surprise. GenX consumers make an average of 18.6

Multi-channel 114

Multi-channel Shipping Costs Electronics Channel 114

Ecommerce Platforms

FEBRUARY 3, 2022

The 36-year-old Viya, China's top livestream seller, has broken many sales records since her first appearance, in 2016, on Taobao Live (an Alibaba-owned live-streaming channel). Standing from consumers' points of view, they build honest relationships with customers in the process. for consumer goods and 10.6% Source from KPMG.

Merchant Services 104

Merchant Services Payment Services Social Media Multi-channel 104

Omnisend

MAY 10, 2023

Email gives brands an opportunity to reach customers over a channel they check voluntarily, without being too intrusive. You can also experiment with multi-column layouts, add video and images, edit on the fly, and mark certain emails as mobile-only. At the same time, emails can also get overwhelming for customers.

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Multi-channel Live Chat Books Recommendation 88

Kissmetrics

DECEMBER 3, 2020

Despite what the haters say, direct mail is still holding its own against other marketing channels. Every great marketing strategy uses multiple channels. And, 59% of US consumers say they actually enjoy getting mail from brands. The average American consumer is exposed to thousands of advertisements per day.

Social Media 361

Social Media Multi-channel Marketing Electronics 361

ChannelAdvisor

MARCH 12, 2021

As a brand, you’re diversifying your product range, expanding to new online channels and taking steps to solidify your global presence. By the time all was said and done, the global brand was successfully managing sales across a wide range of markets and channels — right in the midst of all kinds of change. So, how did they do it? .

eCommerce 105

eCommerce Multi-channel Channel Consumer 105

Retail TouchPoints

MAY 5, 2021

Propelled by new technologies and heightened consumer demand, some segments that had been slower to gain traction online finally moved into the digital fast lane — cars , adult beverages and even trees , to name just a few. And yet, the consumer demand is there, and it’s becoming hard for retailers to ignore, no matter their category.

Automotive 278

Automotive Food and Beverages eCommerce Consumer 278

Wiser

MARCH 13, 2024

Understanding the structure of retail and key account teams within the Fast-Moving Consumer Goods (FMCG) industry is crucial for anyone looking to make a mark in this field. Regional Managers: They manage a group of sales managers, overseeing larger geographical areas. Thus priorities can be at odds.

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Retail Multi-channel Management Document 78

ChannelAdvisor

OCTOBER 9, 2020

The following is a case study featuring a leading consumer electronics brand that leveraged ChannelAdvisor Brand Analytics to dramatically decrease Buy Box losses on Amazon. Ultimately, the Amazon account manager says they were able to: Create a custom group of products for the top 50 ASINS.

Electronics 105

Electronics eCommerce Consumer Electronics Multi-channel 105

Kissmetrics

FEBRUARY 24, 2018

By 2021, video traffic will account for 82% of all consumer Internet traffic. The virality of Dollar Shave Club’s video took the startup to a multi-million dollar company. Capitalize on consumer behavior like Dollar Shave Club did. Consumers are bored by sales-focused messages. 85% of the U.S. Conversion.

Marketing 246

Marketing Social Media Multi-channel Channel 246

365 Retail

JANUARY 18, 2024

CDP Best Practices: Scoping, ROI and Use Cases During the summit, we also dug into the different aspects of using a CDP, including hearing from SPARC Group about building a multi-brand strategy with a unified data foundation and exploring the three pillars of ROI strategy at Vail Resorts.

Customer Data 63

Customer Data Customer Multi-channel Events 63

Steve Dennis

MAY 14, 2020

As a former senior executive at the Neiman Marcus Group (though gone for more than a decade now) it certainly filled me with sadness when I heard that the iconic luxury retailer filed for bankruptcy. Said differently, they have more than held their own and the profitability of the channel is likely robust.

Department Stores 173

Department Stores eCommerce Multi-channel Books 173

Ecommerce Platforms

FEBRUARY 16, 2023

As you probably know, Shopify is a cloud-based, multi-channel commerce platform designed to help businesses create and manage their online store and e-commerce operations. As such, it garners consumer trust. You can sync inventories between platforms, sell across multiple channels, and see how well products perform overall.

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Shopify Merchant Services Payment Services Shipping Costs 104