In Luxury Design, ‘Invisible’ Technology Supports the High-End Shopping Experience
Retail TouchPoints
JANUARY 26, 2022
Q&A with Alec Zaballero, Managing Executive/Studio Director, TPG Architecture. D:R Consumers are now looking for a transformed shopping experience and ways to express themselves through the products they buy. Zaballero: In a physical store, there is a place for technology, but it needs to be invisible.
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