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Exclusive: New Research Highlights How Brands Can Capture Today’s Always-On Shopper

Retail TouchPoints

It started with COVID, and it hasn’t stopped — consumer shopping behaviors continue to rapidly shift even as the pandemic moves into the realm of memory. For brands and marketers, it’s hard, nigh impossible, to keep up with how and where consumers are shopping today, but media planning and buying platform Infillion tried.

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Cloud Native Value: Why Retailers Should Learn to do More With Less

Retail TouchPoints

If a customer experiences downtime on a website or an outdated mobile app with a broken UX, they’ll bounce to a competitor. If a retailer’s online infrastructure can’t cope with a sudden spike in demand following, say, a Black Friday sale, those customers are unlikely to return. From Monolith to Microservices.

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CCS 2021: Levi’s, 1-800-FLOWERS, Under Armour Reveal How They’re Meeting Fast-Changing Consumer Expectations

Retail TouchPoints

The 2021 Connected Consumer Series reflected the challenges retail (and society as a whole) have faced during the past year, but also the growing sense of optimism that is taking hold this year. Omnichannel now means not just offering services across channels, but also providing seamless communication that connects all touch points. “As

Consumer 136
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Retail Media: Everything You Need to Know

Retail TouchPoints

The kinds of media products a retailer can offer run the gamut from “on-site” advertising opportunities — such as ads and videos on its own website, app or even in its physical stores (an Amazon Sponsored Product ad is the most basic example of this) — to what is typically referred to as “off-site advertising.”

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The Signs of Bad Shopping Experiences and How to Mitigate Them Using Digital Surveys

Retail TouchPoints

Online retailers and brick-and-mortar stores are having a tough time keeping up with the ever-growing digital market and the audience characteristics that are developing with it. However, if customer service is excellent, 78% of consumers will do business with a company again, even after a mistake.

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IRCE Day 1 Recap- Personalization, Analytics, Mobile, and More!

ROI Revolution

Dave shared how his company started in an apartment and quickly grew to a multi-billion dollar empire with over 1,500 employees and 70 stores nationwide. Their goal from the beginning was to produce their own brand of high quality glasses, sold directly to consumers online, exclusively through their website.

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How to Meet and Exceed Amazon-Driven Customer Expectations 

ESW

But as retailers and brands with DTC ecommerce channels know, meeting online customer expectations in an Amazon-dominated environment is challenging to say the least. Essentially, The Amazon Effect refers to the ways in which consumer expectations have changed as a result of shopping with the dominant online marketplace.

eCommerce 139