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Engaging Customers Beyond the Point of Sale with Mobile Marketing

Retail TouchPoints

It doesn’t just refer to experiences like bungee jumping or white water rafting, but rather, encompasses the consumer desire for a valuable end-to-end brand experience. Instead of waiting for the consumer to come across your advertisement on TV or a desktop computer, the key is to meet them where they are — wherever that may be.

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Gift Shop Operator Event Network Begins Transition to Mobile POS

Retail TouchPoints

Destination retailer Event Network — which operates gift shops for aquariums, zoos, museums, science centers, botanical gardens and other cultural attractions — has upgraded to a mobile point-of-service (POS) system and adopted a new cloud infrastructure as it continues its digital transformation.

POS 261
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Mobile POS Empowers The North Face Associates to Venture Beyond the Cash Wrap

Retail TouchPoints

Retailers are adapting their store environments to meet consumers’ heightened demand for ease and convenience. Nearly half ( 46% ) of retailers surveyed in Retail TouchPoints’ Store Operations Survey noted that they provide mobile POS to associates — and an additional 31% plan to implement the technology this year.

POS 219
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‘Tech Tipping’ is Angering Consumers. Here’s How to do it Right.

Retail TouchPoints

New research from Capterra finds that tip fatigue — exhaustion caused by the pressure to tip more money to a widening array of workers — is a serious problem affecting most consumers who use checkout tablets at restaurants and other businesses. This should give pause to any business that uses checkout tablets.

Consumer 197
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Retailers Get Real with AI: Four AI-Powered Apps We’ll See this Year

Retail TouchPoints

But while AI is already delivering big changes to retailers’ bottom lines, it hasn’t yet truly transformed the way consumers shop. Retailers are readying auto-shopping bots that allow consumers to enter very detailed preferences (styles, brands, materials, sizes, prices, etc.) That will happen this year.

Retail 277
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Q4 Could Be Huge, But Most Retailers Have a Blind Spot

Retail TouchPoints

Despite global economic concerns, consumer spending has remained robust throughout 2023, and retailers are looking forward to a blockbuster Q4 full of holiday spending. eMarketer expects retail mobile commerce sales to account for 43.4% of total retail ecommerce sales in 2023. For retailers, however, mobile is messy.

Mobile 243
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As Contactless Payment Use Grows, Here?s What Consumers Need To Know About Fraud Prevention

Retail TouchPoints

Near-field communication (NFC) is similar to radio-frequency identification (RFID) technology, except that NFC only allows devices to connect and share information if they’re within about four inches of each other. How can consumers stay safe while using contactless payments?