article thumbnail

#TBT: Service Merchandise Was the OG Multi-Channel Shopping Experience

Retail TouchPoints

They offered a breadth of inventory that included fine jewelry, toys, sporting goods and electronics. These items included many children’s toys as well as smaller consumer or commodity items such as batteries, film and videocassettes. No shade, IKEA is the bedrock of everyone’s twentysomething apartments and beyond.)

article thumbnail

TikTok Shop Officially Debuts in the U.S.

Retail TouchPoints

Photo courtesy of TikTok Shop While the ecommerce functionality has been available to at least some users since late last year, today marks the service’s debut to the wider TikTok community, and to say that both consumers and brands have been eagerly anticipating this development might be an understatement.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Build-A-Bear Names New Chief Marketer as Brand Evolves Beyond the Mall

Retail TouchPoints

“Over the last few years, we have been building new ways to drive profitable growth as a digital, multi-channel, diversified, site-based entertainment and experience company,” said Price John in a statement. “As The company also generates 10 billion media impressions annually. Hasbro , Fox Entertainment and Mattel.

Workshop 244
article thumbnail

Retail Performance Marketers, Rethink Your Barometer of Success This Holiday Season

Retail TouchPoints

With social marketing in decline , and with the economic uncertainty driving the need to reduce “awareness” marketing in favor of performance channels, the need for retailers to find new measurable, scalable marketing channels is more urgent than ever. For instance, TV attribution is unique (consumers can’t click on a TV).

article thumbnail

eCommerce Marketing Leaders: The 20 Most Influential of 2024

Algopix

In the fast-paced world of eCommerce, where trends evolve overnight and consumer behavior shifts at the drop of a hat, the role of marketing leaders is more crucial than ever. Ryan Flannagan – Nuanced Media Ryan Flannagan at Nuanced Media is distinguished for his deep understanding of multi-channel eCommerce strategies.

article thumbnail

Is Retail Media Like Eating the Forbidden Fruit?

Retail TouchPoints

Is the shiny new toy of retail media everything the market has made it out to be, or is there a second wave of transformation needed for marketers to make the most of their investments? And in the multi-device, multitasking world we live in, offsite media can drive brand recognition and engagement. So, what’s not to love – right?

Retail 324
article thumbnail

How Direct-To-Consumer Is Driving The Need For Real-Time In Retail

RTP blog

Well, you don’t need to care, but Charles Darwin would argue you should: “It’s not the strongest of the species that survive, nor the most intelligent, it’s the one that most adapts to change.” Technology is changing the way we live, the way consumers shop and the way retailers need to operate.

Consumer 150