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4 Digital Marketing Opportunities Most Consumer Brands Miss

ROI Revolution

Being a leader of a consumer brand is both thrilling and challenging. Consumers have an uncanny ability to tune out noise and distractions. Ecommerce leaders are grappling with the constant emergence of new players, the shifting tides of consumer behavior, and the battle for market share.

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The Future of Ecommerce? Stores will Actually Play a Major Role

Retail TouchPoints

Many industry experts commented on the speed with which retailers — even those that had been slow to embrace online sales, such as grocers — pivoted their operations in the suddenly ecommerce-heavy environment of 2020. Omnichannel Offerings for Channel-Agnostic Consumers. Double-digit growth in U.S. will surpass $1 trillion in 2022.

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How to Create, Launch, and Grow a Membership Site and Community

Kissmetrics

These sites can be paid, free, or operate on a tiered basis, depending on the site’s intent as a whole. These assets can come in the form of white papers, infographics, blogs, podcasts, and any other form of consumable content. With each new member and content asset, your website becomes increasingly valuable.

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The Evolution of Retail Shopping – Balancing In-Store and Online Preferences

365 Retail

The recently published “ Retail Resilience ” report investigates these changes, offering a detailed analysis of in-store retail operations and consumer expectations. On average, consumers completed 59.1% of their shopping in-store. The Hidden Costs of Queuing Queuing times are a significant factor, with 35.1%

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Exclusive Shikatani Lacroix Q&A: How Using Customer Data Can Humanize the Digital Experience

Retail TouchPoints

As technology and digital continues to infiltrate consumers’ lives, the need for human interaction and emotional connection is more important than ever. Retail TouchPoints (RTP): Shikatani Lacroix Design’s latest white paper looks at finding the balance between technology and human interaction. What does that mean for retailers?

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Consumer Privacy & Ecommerce Trends, Stats, & News [October 2021]

ROI Revolution

Adhering to consumer data privacy regulations and being transparent about what you do with consumer data aren’t just choices anymore – they’re necessary. New data privacy regulations will continue emerging as consumer data continues to be utilized in new ways for targeting and personalization. million last year.

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Five Reasons To Start Implementing A Mobile Self-Checkout Solution Today

RTP blog

While you may assume that young and middle-aged consumers are the only ones who are really making use of self-checkout, the numbers reveal a different story. Clearly, self-checkout is proving to be useful for consumers of all ages. Operational costs are reduced. There’s a good reason for this transformation. Sound familiar?

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