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Retailers Must Adopt a Technology-First Strategy to Survive

Retail TouchPoints

Retailers then began to focus on improving operational efficiencies and the shopper experience to support the company’s strategy. A technology-first mentality fosters a culture of innovation by challenging everyone in the retail organization to envision new ways in which technology can improve either the customer experience or operations.

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4 Digital Marketing Opportunities Most Consumer Brands Miss

ROI Revolution

To start discovering untapped growth that is awaiting your brand, download the white paper now! As different agencies operate in silos, it becomes challenging to maintain a cohesive targeting approach. Why so many brands miss it: Inefficient segmentation often results from working with multiple agencies simultaneously.

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How Mobility Can Connect Retailers From The Sales Floor To The Warehouse

RTP blog

By Marco Nielsen, Stratix Retailers face a number of challenges when managing operations that stretch from the production line to the showroom floor. They are finding that new, agile software solutions are only as effective as the employees handling each stage of the retail operation. How Can Retailers Get The Most Out Of Mobile?

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Five Reasons To Start Implementing A Mobile Self-Checkout Solution Today

RTP blog

In a white paper , NCR shared data that confirmed that while 94% of 18-to-34-year-olds use self-checkout, 87% of 55-to-64-year-olds and 73% of shoppers 65 and older also use self-checkout. Operational costs are reduced. We use them for just about everything all day long and we’re experts at operating them. Sound familiar?

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Yes, Virginia, There are Other Marketplaces Besides Amazon

Retail TouchPoints

These range from peer-to-peer platforms like eBay to third-party marketplaces integrated into traditional ecommerce operations like that of Walmart — and hundreds of variations in between. There are currently more than 125 marketplaces with 1 million or more monthly site visits — approximately 50 in the U.S.

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Getting Started with Behavioral Email Marketing

Kissmetrics

You can also send out targeted messages, for example, when a customer: Submits a form to download your white paper, video, case study or other free item. At the core, trigger email marketing operates by nurturing subscribers depending on their interaction with your brand. Views certain content on your web page.

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Exclusive Shikatani Lacroix Q&A: How Using Customer Data Can Humanize the Digital Experience

Retail TouchPoints

Retail TouchPoints (RTP): Shikatani Lacroix Design’s latest white paper looks at finding the balance between technology and human interaction. We sat down with design visionary Jean-Pierre Lacroix, President and Founder of Shikatani Lacroix Design , to discuss the emerging need for humanizing the digital experience.