Retail TouchPoints

FEBRUARY 15, 2024

The question remains — how do we increase that positive impact? Connected commerce is on the rise, but it has to be done in the right way; we have to foster connection, but it can’t feel forced or invasive. In fact, as the CDC notes in its statement on the loneliness epidemic, half of U.S.

Live Chat 225

Live Chat Social Media eCommerce Consumer 225

Kissmetrics

NOVEMBER 28, 2020

SEO traffic isn’t just about having the right content. If you want the audit done right, you’ll need someone that really knows that they’re doing. Step-by-step, I’ll walk you through how to choose a technical SEO agency that’s right for your business. Example #1: Traffic Drops After Publishing More Content.

SEO 277

SEO Recommendation Games eCommerce 277

FastSpring

APRIL 4, 2024

As an experienced sales and GTM leader, John Eitel has more than witnessed how product-led growth (PLG) has affected the tech and SaaS space in the last few years — he and his teams have been up close and personal with how PLG increased in popularity as a sales strategy. “I What success looks like for using both together.

B2B 150

B2B Merchant Services Payment Services Payments 150

Retail TouchPoints

NOVEMBER 29, 2023

Consumers are increasingly eager to shop at malls, both enclosed and open-air, if the curation of brands and overall experience is right , according to Stephanie Cegielski, VP of Research for the International Council of Shopping Centers (ICSC). But many shopping malls have endured an identity crisis.

Small Business Retail 248

Small Business Retail Omnichannel Consumer Retail 248

Retail TouchPoints

MARCH 15, 2022

So it will come as no surprise that even after growing a staggering 42% in 2021, the influencer market is expected continue that trajectory in 2022 reaching $15 billion by the end of the year, according to projections from influencer marketplace Collabstr.

Marketing 271

Marketing Social Media Consumer Other 271

Retail TouchPoints

JULY 21, 2020

The uncertainty created by COVID-19 and the gradually loosening lockdowns mean it’s harder than ever for online retailers to know how and where to focus their energies when it comes to search. They can capitalize on opportunities by creating, updating and optimizing content that reflects the changes they’re seeing.

Online Retail 187

Online Retail SEO eCommerce Retail 187

Kissmetrics

JANUARY 20, 2021

Organic reach is the number of people who see your content without paid distribution. Paid reach is the people who see your content as a result of paid promotions. Your content’s reach has a lot to do with engagment — that is how many people like, react, comment, or share your post. But it’s not so simple.

Social Media 363

Social Media Blog Marketing Other 363

Retail TouchPoints

MAY 12, 2022

Tech giants like Facebook and Microsoft have gone all-in on the metaverse, based on the idea that it’s the future of digital experiences like gaming, collaboration and marketing. Not everyone has the resources that multi-billion dollar global corporations like Facebook or Microsoft do, so how can SMBs possibly hop on the metaverse bandwagon?

Marketing 326

Marketing Social Media Games Small Business Retail 326

Retail TouchPoints

DECEMBER 2, 2020

Since FILA doesn’t operate its own brick-and-mortar stores, this strategy made good business sense until COVID-19 shuttered physical locations around the globe. To make up for the loss of in-person sales — and to reap the benefits of a planned marketing tie-in with the estate of the Notorious B.I.G.

Apparel 180

Apparel Customer Experience B2B Leisure 180

Kissmetrics

JANUARY 12, 2021

What is Facebook Watch, and what does it mean for you your marketing strategy? How Does Facebook Watch Make Money? It was only a matter of time. Just like Amazon, YouTube, and Netflix before it, Facebook officially entered the video streaming game with Facebook Watch. What is Facebook Watch?

Marketing 281

Marketing Social Media Games Events 281

Retail TouchPoints

SEPTEMBER 21, 2021

The 2021 Retail Strategy & Planning webinar series, now available on demand, brought together retailers, solution providers, practitioners and industry experts from firms including IDC, Alvarez & Marsal, WSL Strategic Retail and Cambridge Retail Advisors. The End of Black Friday as we Know it: How to Plan for the Unplannable.

Payments 221

Payments Payment Services Customer Experience Social Media 221

Retail TouchPoints

OCTOBER 20, 2021

No matter how brands fared during COVID, one thing is now certain: retailers can no longer rely on physical locations alone as a way to drive store traffic and sales. It would be easy to assume the retail industry coming out of 2020 was in dire straits. But in truth, the news wasn’ t all bad.

Sporting Goods 257

Sporting Goods Social Media POS Consumer 257

Retail TouchPoints

JULY 20, 2022

While consumer expectations have continuously shaped retailers’ strategies, tech choices and best practices, COVID-19 accelerated this rate of change. The result? The best practices employed by the “leading-edge” and “innovative” brands quickly became the standards for every company to compete against. Loyalty programs. Loyalty programs.

Omnichannel 251

Omnichannel Retail Mobile Social Media 251

Kissmetrics

SEPTEMBER 18, 2017

What is Facebook Watch, and what does it mean for you your marketing strategy? How will Facebook Watch make money? It was only a matter of time. Just like Amazon, YouTube, and Netflix before it, Facebook has officially entered the video streaming game. What is Facebook Watch? Launched in August 2017 to select users in the U.S.

Marketing 458

Marketing Games Mobile Social Media 458

Fabric

MAY 17, 2023

However, fashion evolves quickly, especially in niche and specialty markets. SNIPES turned its attention to acquisitions, but soon realized they required a low-risk technology solution that offered them the scalability and the flexibility to connect with niche markets and compete across a range of high-demand product categories.

eCommerce 130

eCommerce eCommerce Platforms Shipping Costs EDI 130

Fabric

MAY 17, 2023

However, fashion evolves quickly, especially in niche and specialty markets. SNIPES turned its attention to acquisitions, but soon realized they required a low-risk technology solution that offered them the scalability and the flexibility to connect with niche markets and compete across a range of high-demand product categories.

eCommerce 130

eCommerce eCommerce Platforms Shipping Costs EDI 130

Fabric

MAY 17, 2023

However, fashion evolves quickly, especially in niche and specialty markets. SNIPES turned its attention to acquisitions, but soon realized they required a low-risk technology solution that offered them the scalability and the flexibility to connect with niche markets and compete across a range of high-demand product categories.

eCommerce 130

eCommerce eCommerce Platforms Shipping Costs EDI 130

BigCommerce

MARCH 6, 2018

That’s when he reached out to me – his son with a computer science and marketing degree living more than 500 miles away from home. Here’s how we got there. When my father bought and launched a succulent company called Mountain Crest Gardens to complement his tree seedling business back in the 1990s, it wasn’t a main focus of his.

B2B 371

B2B Magento BigCommerce Shipping Costs 371

Liveintent

JANUARY 4, 2022

But aside from the deprecation of third-party cookies, what are we seeing in the way of change, and what should marketers be focusing on in the months to come? Helene believes that when it comes to education and making sure teams are up to speed on programmatic solutions, “the industry is still lacking.” ” she says.

Social Media 127

Social Media Channel Definition Consumer 127

Retail TouchPoints

JUNE 9, 2020

Things can get heated quickly if your teams are not ready to perform in this high-pressure environment. When, how and why you interact with customers has changed. Right now, people have very low tolerance for surprises and disappointments. Right now, people have very low tolerance for surprises and disappointments.

Retail 151

Retail Operations Information Consumer 151

ROI Revolution

JULY 12, 2023

An influencer marketing strategy is an extremely powerful way to promote your brand to your target audience in a way that builds trust. Influencer marketing has the power to affect purchase decisions because of the relationship and trust cultivated with the influencer’s unique audience. Establish trust and authority.

Marketing 78

Marketing Social Media Beauty and Health Food and Beverages 78

BigCommerce

MARCH 15, 2018

Inbound marketing is now a no-brainer for successful businesses with online storefronts. Inbound marketing is now a no-brainer for successful businesses with online storefronts. Outbound marketing is falling more and more by the wayside. What is Inbound Marketing? Putting a smart inbound strategy in place.

B2B 344

B2B eCommerce BigCommerce Payment Services 344

Retail TouchPoints

JUNE 29, 2022

American consumers are right to feel like they can’t catch a break right now. adults conducted by Ziff Media Group sheds light on how brands and the people who love them are shifting course as we enter the summer months. How Inflation is Impacting Consumers. to consumers pinching every penny.

Customer Loyalty 198

Customer Loyalty Customer Consumer Events 198

Kissmetrics

MARCH 15, 2021

Let’s look at who millennials are and how you can use that data to create targeted ads that will convince them to convert. Let’s look at who millennials are and how you can use that data to create targeted ads that will convince them to convert. Millennials are now the most populous group in the US, making up 21.97

Social Media 264

Social Media Travel Technology Marketing 264

ROI Revolution

NOVEMBER 9, 2022

These are just a few of the major obstacles facing digital marketers and advertisers as the new year approaches. With so many parts moving in insufficient ways, the digital marketing machine isn’t operating at high efficiency. Retail media platforms will expand and D2C resources will shift. “

Shipping Costs 78

Shipping Costs eCommerce Marketing Merchant Services 78

ROI Revolution

MAY 26, 2023

As a marketing professional by day, you’re surely aware that your brand’s online success can be directly impacted by the economy’s wellbeing. In fact, contrary to what your preconceived notion may be, maintaining and even improving SEO in a recession is a smart move that can benefit your business both now and later.

SEO 78

SEO Games Marketing Article 78

Retail TouchPoints

JULY 14, 2020

As the LUXIE brand has grown to become a global DTC cosmetic tools brand sold in 160 countries, its consumer base has shifted from an average age of under 20 to a 30- to 45-year-old demographic. Retail TouchPoints (RTP): Why is the LUXIE demographic shifting so dramatically? to educate consumers about how to use our products.

Shipping Costs 190

Shipping Costs Fulfillment Subscription Events 190

Retail TouchPoints

AUGUST 15, 2022

Results from Retail TouchPoints’ annual Customer Loyalty and Personalization Benchmark Report reaffirm that retailers are focused on building a strong foundation of first-party data to support their supply chain, in-store services, omnichannel marketing and experiential strategies. . Collect and Leverage First-Party Data .

Customer Loyalty 200

Customer Loyalty Customer Retail Shipping Costs 200

ROI Revolution

MAY 30, 2023

The number one trend in consumer decision making right now is brand values. Global digital ad spend has increased by 8% over the past two years and is projected to grow by over 10% in the next two, which would put digital ad spend at around 68% of all ad spending. OTT and CTV are projected to see 32% growth in the same time span.

eCommerce 148

eCommerce White Paper PPC Consumer 148

Liveintent

JANUARY 20, 2021

There’s no guidebook for how advertisers should proceed during this time. No one can look back and say, “Remember how we pivoted our email newsletter and social media strategy during the Spanish Flu? It’s okay if you don’t have the stats to back up each marketing decision and campaign strategy.

Books 71

Books Social Media Webinar Customer Data 71

FastSpring

APRIL 13, 2023

From leading sales at Zillow to brand strategy at Tumblr to revenue at FiscalNote (a global policy platform), Justin Scott started noticing a trend. Across markets, companies were “taking big data sets and visualizing them in interesting ways to create user experiences.” How do buyers of the technology want to feel about that brand?”

Marketing 142

Marketing Merchant Services eCommerce Technology 142

Kissmetrics

NOVEMBER 22, 2022

Some names sound ok, maybe a few seem like a good fit, but no one on your team can agree on a winner. So how do you choose the right name for your product? If I can’t even pronounce your product’s name, how am I going to remember it? But how can SEO help you name your product? Naming products is no easy task.

Social Media 157

Social Media SEO Marketing Article 157

ROI Revolution

SEPTEMBER 29, 2023

The digital marketing opportunities to reach a global audience have never been greater. Ecommerce leaders are grappling with the constant emergence of new players, the shifting tides of consumer behavior, and the battle for market share. Action item: Begin your strategy by defining your audiences.

White Paper 78

White Paper Consumer Marketing Books 78

Ecommerce Platforms

MARCH 15, 2023

Creator economy statistics for 2023 provide some interesting insights into the changing state of the marketing, promotional, and sales landscape. In the past, content was primarily dictated and published by large companies and organizations. In the 1950s, the world began to shift, moving towards the “consumer economy”.

Payments 104

Payments Social Media Hobbies Channel 104

Retail TouchPoints

MARCH 16, 2021

As you look toward pivoting your retail business toward an ecommerce and home delivery model, it’s important to look at how others have been able to make this shift profitable, as well as environmentally friendly. Jason Shaw of Hoole Food Market sums up his team’s zero-waste delivery strategy with one statement: “We reuse.

Retail 207

Retail Subscription eCommerce Consumer 207

lateshipment

NOVEMBER 26, 2023

Introduction Holiday shoppers don’t just mean the “ I’m planning to spend (more than I usually do during the other months) for my holiday season needs by capitalizing on seasonal trends, special deals, and promotions ” type. Unfortunately, in some cases, their decision to shop with you just once has something to do with you.

Shipping Costs 130

Shipping Costs eCommerce Order Fulfillment Shipping 130

BigCommerce

FEBRUARY 1, 2018

You might be surprised by exactly how much you do on a regular basis. Finally, annotate next to each task how well you are able to complete them. Find out what your team is good at and delegate. For example, let’s say that one of the tasks you want to delegate is creating content for your business blog.

Social Media 374

Social Media BigCommerce Blog Shipping Costs 374