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10 Holiday eCommerce Conversion Optimization Strategies for 2021

Inflow Insights

Conversion tests typically take a long time to brainstorm, plan, and design — not to mention implement across your site. Of course, there’s also the tie it takes to run a test for statistically significant results. All in all, it can take at least three weeks (and more likely a month or more) to get the results you’re looking for.

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5 Emerging Conversion Best Practices for Ecommerce Websites

Retail TouchPoints

Today, we’re sharing five major emerging conversion optimization trends that your online business should incorporate to meet those changing behaviors, increase your online conversion rate and boost your overall revenue. Remember that conversion rate optimization is also an ongoing process.

eCommerce 306
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Meta Looks to Creators, Messaging for New Ways to Connect Consumers and Brands

Retail TouchPoints

Now Meta hopes to make those ads more effective for commerce with the introduction of conversion optimization for Click-to-Messenger ads. Typically, Meta shows these ads to people who are the most likely to initiate a conversation with a business on WhatsApp, Messenger or Instagram Direct. “The

Consumer 290
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10 Simple Updates to Make to Your eCommerce Store for Increased Conversions

Optimizely

Given that this strategy is employed by some of the biggest retailers online (Amazon, eBay, Walmart), sellers should see this as one of the most basic elements of their on-site conversion optimization strategy. Shopping cart abandonment is a massive issue for eCommerce retailers, one that significantly impacts conversion rates.

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The Existential Threat to Ecommerce

Retail TouchPoints

Ecommerce brands are desperately looking for people with expertise in merchandising, customer experience, site design, conversion optimization and countless other roles, but the available talent pool simply doesn’t exist. As a result, all focus is on recruiting talent from other brands and agencies.

eCommerce 283
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How to optimize ecommerce landing page conversions using AI copywriting tools

Omnisend

AI copywriting tools can help speed up your content marketing process, set your A/B testing on steroids and take your landing page conversion optimization to the next level. I know, this sounds weird for us humans to comprehend, but it’s par for the course for neural networks, the underlying technology behind AI copywriters.

eCommerce 164
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What a Unique Selling Proposition Really Means & Why Your Business MUST Have One

Kissmetrics

Company number one offers web design, social media marketing, search engine optimization (SEO), copywriting, conversion optimization, PPC, and more. Company number two offers SEO and copywriting services, but they don’t offer web design, social media marketing, conversion optimization, etc.