Kissmetrics

AUGUST 11, 2021

How can you use your existing infrastructure and marketing efforts to cater to such a large audience? How can you make sure that your traffic is really getting the most relevant content leading to a conversion? Match Paid Marketing Campaigns. Is the marketing message on your site the same as the geo-targeted ad?

PPC 286

PPC SEO Jewelry Conversion Optimization 286

Kissmetrics

SEPTEMBER 22, 2020

I am ready to make this bet because I know that Neil Patel Digital is the world’s best choice when it comes to Search Engine Optimization combined with Conversion Rate Optimization. There’s a reason why our co-founder Neil Patel’s marketing content is ranked so high on google for any term you can think of.

eCommerce 316

eCommerce Social Media SEO PPC 316

Retail TouchPoints

JULY 4, 2022

By seeing user data instead of sessions, you can home in on what’s working for you and what’s not — in turn better informing your business strategy. We also recommend reaching out to your ecommerce digital marketing agency or web development team for assistance.

eCommerce 250

eCommerce SEO Events Recommendation 250

Inflow Insights

JANUARY 15, 2020

Identifying your key “marketing levers” is an approach every eCommerce business can pursue. In this post, we share our philosophy for identifying the best marketing metrics to focus on without getting bogged down in unnecessary details. Note: We’re pros at identifying the biggest marketing levers for your store to take action on.

PPC 162

PPC eCommerce SEO X-cart 162

Inflow Insights

JULY 29, 2019

My goal was to build a $10 million eCommerce marketing agency — and build it fast. In my opinion, the conditions of natural growth gives us the opportunity to build a better eCommerce marketing agency — better for clients, and better for employees. This gives us a narrower focus for optimizing our lead generation.

eCommerce 103

eCommerce PPC SEO eCommerce Marketing 103

Kissmetrics

JUNE 5, 2018

Before I get into why everything I taught you about SEO was wrong, let me first give you some context on how I (and many marketers) became SEOs. See, with my business, my ideal customer is a large corporation who already has been doing marketing for many years. per click when it comes to PPC ads.

SEO 259

SEO PPC Blog Conversion Optimization 259

Kissmetrics

JULY 12, 2017

They aren’t necessarily opposed to conversion rate optimization, they just don’t fully understand it. Therefore you’re going to be hard pressed to get them to double down on investments in your strategy. The whole principle of conversion optimization is to make the buy-in process easier for a prospective customer.

Conversion Optimization 223

Conversion Optimization Improvements PPC Presentation 223

BigCommerce

JUNE 27, 2017

Not only does it inform conversion optimization , it allows you to adjust your overall marketing and customer acquisition strategies. By using traffic analytics to determine which traffic sources ( especially PPC and ad traffic ) lead to most conversions, you can gauge the efficiency of your acquisition strategy.

eCommerce 290

eCommerce Conversion Optimization Improvements Document 290

ROI Revolution

JULY 30, 2020

You can use search engine optimization (SEO) to ensure your products are showing up and looking their best to these shoppers. SEO is important for getting clicks – in fact, 70% of marketers see SEO as more effective than PPC. Amazon’s Rumored Summer Sale: Tips, Tricks, and Strategies.

SEO 78

SEO PPC Retail Conversion Optimization 78

Inflow Insights

JULY 10, 2018

Note: Want help getting better results from your PPC campaigns? Knowing that return visitors convert at higher rates than first-time visitors, we’ve developed a strategy to take advantage of this segment. By using these strategies, we lowered the cost per acquisition for aviatorgear.com from $46 to $7. We can help.

PPC 108

PPC eCommerce Conversion Optimization Other 108

eCommerce Training Academy

MAY 1, 2020

Retailers must figure out where their audience is and how to attract them efficiently without killing their marketing budget. Digital marketing channels are evolving. With conversion rates ranging between 1% to 3%, they must put a lot of effort in generating leads in order to get the most out of their marketing efforts.

eCommerce 167

eCommerce Shipping Costs Shopping Carts Social Media 167

VTNS Solutions

JUNE 9, 2019

Digital marketing is complicated. Analytics Conversion Optimization SEO Paid Marketing Growth Marketing List of blogs to read for awesome digital marketing insight Tools. Analytics Conversion Optimization SEO Paid Marketing Growth Marketing List of blogs to read for awesome digital marketing insight Tools.

Marketing 28

Marketing Conversion Optimization SEO Social Media 28

Inflow Insights

OCTOBER 27, 2021

Unfortunately, the way most people look at conversion rate usually leads to incorrect conclusions about impact, efficacy, and strategy. Evaluate conversion rates by channel. There’s no “one ring to rule them all” in conversion optimization. Instead, we recommend conversion tracking with individual users.

Channel 113

Channel Mobile eCommerce PPC 113

Inflow Insights

SEPTEMBER 16, 2019

To use your chat in a way that helps drive more conversions, take a look at our list of best practices below. Note: If you want our conversion experts to evaluate your chat implementation, or help you find a strategy for increasing your eCommerce conversion rate, you can reach out to us here.

Live Chat 69

Live Chat eCommerce Mobile Conversion Optimization 69

Inflow Insights

DECEMBER 26, 2018

Note: At Inflow, we work with dozens of eCommerce companies to increase traffic, conversions, and sales. Let us create a custom strategy for your business. Some agencies usually execute the same set of activities for all clients, regardless of the product, the market, or the competition. All Activities Flow from Strategy.

eCommerce 117

eCommerce Article PPC Improvements 117

Ecommerce Platforms

MARCH 2, 2022

Rick wanted to create a convenient way for companies to build tools to improve conversions, at a time when landing page builders simply weren’t an option for most brands. The success of Unbounce has since inspired a number of competing companies to join the market too. Drag-and-drop editor requires no additional design experience.

Multi-channel 104

Multi-channel Conversion Optimization Arts Definition 104

Demac Media

JULY 31, 2017

Intelligent Digital Marketing. When it comes to attracting and retaining your target customers, retailers need not look further than implementing right digital marketing strategy to see rapid, exponential growth online. Want to achieve the same success as Boathouse through digital marketing?

Marketing 48

Marketing Magento PPC Apparel 48

Inflow Insights

DECEMBER 8, 2021

As websites and online businesses grow in complexity, so do the marketing audits needed to keep them up to speed. Today, it’s not enough to conduct a single search engine optimization (SEO) audit to analyze your business’s digital health. What is a Digital Marketing Audit? What is a Digital Marketing Audit? PPC Metrics.

Improvements 106

Improvements Marketing PPC SEO 106

ROI Revolution

JUNE 3, 2020

In this blog post, we’ll talk about how marrying your paid and organic strategies allows you to create a seamless, holistic customer experience while aggressively reaching your target audience. PPC + SEO = SERP domination. Combining PPC and SEO will boost your site traffic and brand awareness in both the long and short term.

PPC 88

PPC SEO Automotive Mobile 88

Inflow Insights

MAY 3, 2019

In this guide, we’re going to share the strategies and tactics we use to help our clients set up and run top-performing Google Shopping campaigns. Google Merchant Center is where your product data feed lives and Google Ads is where you can build and optimize your campaigns, set your budget and adjust your bid strategy.

Merchant Services 76

Merchant Services Shipping Costs Recommendation PPC 76

Inflow Insights

JUNE 9, 2020

Marketing audits have evolved as websites and online businesses have grown in complexity. A comprehensive marketing audit takes the individual aspects of an online business and breaks them down into different audits that provide deeper insights into how a business is performing. Each Step of a Marketing Audit. PPC Metrics.

PPC 82

PPC Marketing SEO Shipping Costs 82

Inflow Insights

APRIL 16, 2019

In this piece we’re going to take a systematic look at how we optimize Google Ads (formerly known as AdWords) eCommerce campaigns to find the best performing strategies. Because these strategies all fall inside two of Google’s main product offerings, we’ve split this guide up into two parts: Part 1: Google Shopping ads.

eCommerce 156

eCommerce Mobile PPC Online Retail 156

ROI Revolution

MAY 20, 2020

In the initial weeks of the unprecedented stay-at-home mandates, marketers felt like they were on shaky ground. Fill Your Funnel Using Brand Awareness Strategies. Your PPC accounts are experiencing a period of above-target efficiency , leaving wiggle room in your ROAS to give non-direct response advertising a serious go.

PPC 144

PPC Mobile B2B Shipping Costs 144

Kissmetrics

OCTOBER 6, 2020

Choosing the right marketing company can be the difference between failure and success. Here’s a list of the best ecommerce marketing companies. NP Digital is my e-commerce marketing company. Upgrow is an e-commerce marketing agency based in San Francisco. They offer SEO, PPC, paid social, and CRO services.

eCommerce Marketing 248

eCommerce Marketing eCommerce Marketing Shipping Costs 248

Payoneer

OCTOBER 9, 2018

Many business owners who decide to digitize their business may struggle with conversion these days. While they have put considerable effort into their SEO and have even tried to do some PPC advertising, they still have yet to polish their website in terms of conversion optimization. Do deep market research.

SEO 20

SEO PPC Shopping Carts Conversion Optimization 20

Kissmetrics

OCTOBER 16, 2017

Conversion optimization works. A brand new strategy or tactic to implement. There’s a reason behind it : “People treat the New Marketing like a kid with a twenty-dollar bill at an ice cream parlor. Organizations don’t fail because the Web and the New Marketing don’t work. Case in point: Conversions.

Marketing 211

Marketing PPC Other Customer 211

BigCommerce

JUNE 27, 2017

Conversion rate optimization (CRO) methods are diverse. They range from technical analysis of a website to researching the opinions of your customers and the wider market. Non-commercial and non-direct-revenue-generating websites can benefit from conversion optimization. CRO complements all your marketing efforts.

Shipping Costs 416

Shipping Costs SEO Shipping eCommerce 416

Inflow Insights

NOVEMBER 14, 2019

In past posts, we’ve outlined: How to develop a content marketing strategy for eCommerce websites. Note: We specialize in helping eCommerce businesses to automate more of their sales through SEO, PPC, and CRO. PPC can help your website to reclaim real estate in the SERPs with more certainty than the above strategies.

eCommerce 106

eCommerce SEO PPC Recommendation 106

Retail TouchPoints

APRIL 13, 2021

Meeting Google’s new standards should be just one aspect of a larger, comprehensive SEO strategy for your site — which includes creating high-quality content that educates and persuades your customers. Entrepreneur and digital marketer Mike Belasco has been the founder and CEO of eCommerce digital marketing agency Inflow since 2007.

SEO 163

SEO Improvements Mobile Recommendation 163

ROI Revolution

MAY 4, 2020

It feels like the entire marketing ecosystem is changing right before our very eyes. The average click-through rate on PPC ads has increased on Google Search, Display, and Shopping campaigns since February – with Search seeing the highest jumps. If you want to take your SEO and PPC efforts to the next level, register here !

eCommerce 97

eCommerce Social Media Games Supplies 97

ROI Revolution

DECEMBER 20, 2017

Once you’ve got that figured out, then you can optimize for other devices as well. But mobile can no longer be a backburner strategy. Are you interested in learning more about mobile marketing? Download our 2017 Q4 Mobile-First Report to uncover the strategies that will win the day. It needs to be on the front lines.

eCommerce 60

eCommerce Mobile PPC SEO 60

BigCommerce

JUNE 27, 2017

There are two basic types of landing pages: Lead-generation landing pages (also known as squeeze pages): A lead-generation landing page’s main purpose is to acquire the visitor’s contact information, giving you the opportunity to market directly to the prospect in the future. Prominently feature the product. Coupon page.

eCommerce 258

eCommerce Information Shipping Costs PPC 258

Inflow Insights

APRIL 2, 2019

When most people think about optimizing their Google Shopping ads, they focus on optimizing their campaigns, bid strategy, and execution. While this is important, we’d argue that the more significant wins come from optimizing your data feed. Optimize These Five Most Important Attributes.

Merchant Services 98

Merchant Services Information Reference Recommendation 98

eCommerce CEO

AUGUST 19, 2017

From shopping cart software to marketing automation tools, getting your online store setup can be a confusing process. With over 5 years in the ecommerce game and over a decade in internet marketing, I know what products work. I use Ahrefs for understanding the web marketing strategies of ecommerce sites.

Shipping Costs 88

Shipping Costs eCommerce Payment Services Merchant Services 88

Ecommerce Platforms

MARCH 9, 2020

The dropshipping selling strategy allows the online business owner to decamp from upfront costs similar to those incurred by retailers who run storefronts. Most savvy dropshippers adopt a rebranding strategy where the product is packaged using their designs and logo. This cuts down your operational costs by far.

Shipping Costs 239

Shipping Costs Merchant Services Shopify Payment Services 239

ROI Revolution

MARCH 2, 2021

With consumers more concerned about their discretionary spending, the online resale apparel market is projected to double by 2024 ( Statista ). We’ll unearth advertising strategies brands like yours are using to sell more products and reach the 90% of Americans who shop at Walmart. US online grocery sales surged 54% to reach $95.8

eCommerce 195

eCommerce Social Media Payment Services Merchant Services 195

ROI Revolution

AUGUST 5, 2021

As the most efficient, scalable way to buy digital ads, programmatic should be a strategy every marketer considers in 2021. In this report , uncover full-funnel strategies, an in-depth analysis of programmatic ad types, & more to unravel the mysteries behind programmatic. Marketing to consumers in a post-pandemic world.

eCommerce 197

eCommerce Social Media Payment Services Merchant Services 197