Remove Course Remove Customer Experience Remove Customer Loyalty Remove Omnichannel
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Homedics CMO Reveals 6 Major Truths About Modern Marketing 

Retail TouchPoints

Over the course of her expansive career in marketing, Kristen D’Arcy has worked for household names like American Eagle , PacSun , Ralph Lauren and Oscar de la Renta. And in today’s omnichannel environment, that change is happening faster than ever. One truly can’t exist without the other,” she said. “I

Marketing 287
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5 Key Business Challenges Behind Your Merchandising Strategy

Wiser

Finding the right mix of time, budget, pricing, displays, and customer experience can be a big challenge when forming a successful merchandising strategy. Done well, it can improve customer experiences, boost sales, and increase overall product visibility. 2: Omnichannel Buying Experiences.

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Keep Your Eye on the Customer Engagement

Optimizely

This is exactly why you need to carefully monitor how each and every customer interacts with your brand on a daily basis and build out a customer engagement strategy. This, of course, isn’t always easy. As a B2C marketer, it’s your job to keep loyal customers happy and engaged with your brand.

Customer 210
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Keep Your Eye on the Customer Engagement

Optimizely

This is exactly why you need to carefully monitor how each and every customer interacts with your brand on a daily basis and build out a customer engagement strategy. This, of course, isn’t always easy. As a B2C marketer, it’s your job to keep loyal customers happy and engaged with your brand.

Customer 150
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Bundling matters: why telecom companies seek an API-based commerce solution

GetElastic

Bundling builds customer loyalty. Bundling rewards customers for their purchases and makes them feel like they are getting a deal. It can also reduce customer churn. Siloed systems also make it harder to deliver consistent customer experience across existing and emerging touchpoints. Omnichannel journeys.

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RSP21 Reveals Top Growth Drivers for the Post-COVID Era

Retail TouchPoints

“You have to have [social media] surveillance of course, but a better strategy is to use actual cloud-based software-as-a-service that handles the spikes for you,” Goetsch noted. How to Get the Most Value From Your Loyalty Program This Season. Building Loyalty with Connected Consumer Experiences.

Payments 233
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The Rising Tide of Returns: Handling the Post-Holiday Surge  

ESW

Brands and retailers should, of course, focus on reducing returns. But they can also leverage the returns process to build loyalty, collect first-party data and increase upsells. The Scale of the Problem Brands are dealing with unprecedented numbers of returns. Integration is also a key component of omnichannel strategies.

Gifts 78