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True Religion: Cultivating Brand Love from the ‘Intersection of Culture, Commerce and Fashion’

Retail TouchPoints

The brand could easily take cues from its fashion peers and tap into the growing supply of emerging Y2K-obsessed content creators to drive buzz. Kristen D’Arcy: From a True Religion perspective, we try to sit at the intersection of culture, commerce and fashion. The entire Go There campaign was fashioned around consumer insights.

Fashion 229
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eBay’s sponsorship of Love Island ushers in fashion industry change

365 Retail

With fast fashion (AKA disposable fashion) quickly losing its appeal, especially among those 30 years old and younger, the timing of this sponsorship couldn’t have been better. eBay’s sponsorship of Love Island has brought the environmental impact of fast fashion to the forefront. Then, of course, there’s the clothing itself.

Fashion 59
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Exclusive: New Research Highlights How Brands Can Capture Today’s Always-On Shopper

Retail TouchPoints

(Photo credit: adobe.stock) The traditional sales funnel sees consumers move in an orderly fashion from awareness of a brand or product to engagement and discovery (also called the consideration phase), then on to conversion and finally loyalty. The ways customers move across channels at different points of the shopping journey.

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Amazon’s Counterintuitive Next Big Move — Helping Brands Sell Off Amazon

Retail TouchPoints

New offerings unveiled at Accelerate will help Amazon sellers: Deliver better experiences on their DTC site; More efficiently warehouse and ship product across all their selling channels , even if that means other marketplaces or brick-and-mortar retailers; and Drive customers from Amazon to their owned channels to make a purchase.

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Saks.com Spin-Out: Genius Move or Opportunistic Folly?

Steve Dennis

Indeed, the customer is the channel and retailers with a more harmonized and remarkable retail experience generally outperform those that have failed to break down silos. And, of course, Covid has eliminated or dramatically reduced many of the wearing occasions that drive sales of high-end apparel, accessories and cosmetics.

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How Natori’s Direct-to-Consumer Ecommerce Strategy is Accelerating Brand Growth

BigCommerce

As the director of ecommerce for Natori, a leading fashion brand, I’ve spent the last several years developing our direct-to-consumer channel. Expanding our direct-to-consumer channel has successfully served our customers in new ways, but it has been a challenge and a learning process every step of the way.

Consumer 174
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4 Retail Resolutions to Help Businesses Become More Profitable

RetailMinded

Of course, the reality is, there will be favorite brands and products that are easily recognized and loved by consumers always – which we value – but there is also value for many consumers in discovering products and brands that are lesser known. Do you offer a multi-carrier shipping strategy? Why or why not?