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5 Ways Retailers Can Tackle Wavering Customer Loyalty

Retail TouchPoints

New research from PwC has found that three in 10 customers are more likely to try a new brand — and that number is even higher among younger consumers. But winning (and keeping) customersloyalty is no longer confined to programs and points. Stand Out Beyond Free Shipping .

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How Retail Businesses Can Use Customer Data to Enhance Targeted Marketing

Retail TouchPoints

As a result, retailers needed to reshape their ordering options and, in some cases, the entire layout of their stores. In order to do this, retailers need to leverage valuable consumer data to create a more targeted marketing strategy. Invest in Technology Solutions. Reward Your Most Loyal Customers.

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Navigating the Trends and Challenges of Customer Loyalty Programs in Retail

RETAIL MANAGEMENT SOFTWARE

In today’s fast-paced retail landscape, customer loyalty has become a critical factor in business success. With increased competition and changing consumer behaviors, retailers must stay ahead of the curve by implementing effective customer loyalty programs.

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Guarding the Retail Fortress: Cybersecurity Challenges and Network Interruption Risks

Retail TouchPoints

In the last several years, retailers have increased the speed with which they have built online and mobile app presence. With this evolution into digital sales and the increased use of data mining, retailers are facing unprecedented challenges in digital security.

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Customer data: Which retailers are leading the way?

365 Retail

The world of retail has undergone significant changes in recent years, and the impact is being felt across the industry. On top of that, customers are demanding greater privacy and control of their data. Let’s take a look at three leading retail brands getting it right. The old ways are changing. Earlier this year.

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To Email or Not to Email: The Pros and Cons of Retail Marketing Approaches

Retail TouchPoints

With so many unique approaches to connectivity, retailers often struggle with effectively reaching their customers. In fact, 71% of shoppers told McKinsey that they expect personalization from their favorite retailers , and 76% of shoppers are frustrated when retailers don’t offer personalization.

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How Contextual Commerce Improves Customer Loyalty

Optimizely

billion Facebook Messenger users in April 2017 ), brands and retailers have started to use artificial intelligence to power chatbots that allow shoppers to interact with brands in a conversational and immediate way. A customer could buy from a number of key retailers, including FreshDirect, Subway, and The Cheesecake Factory.