Retail TouchPoints

JANUARY 11, 2021

With these sweeping shifts in consumer needs, retailers relied on data more than ever to quickly position themselves to create the kinds of offerings and experiences that consumers expected during this unprecedented period. Real-time data is the key for 2021. One such area where on-demand data can help retailers is inventory.

Small Business Retail 233

Small Business Retail Retail eCommerce Social Media 233

Kissmetrics

MAY 10, 2021

Blockchain technology is a new way to secure your data. You can use blocks to store information like: financial transactions contracts medical data supply information confidential customer data. How Does Blockchain Work for Data Security? After all, data is valuable. The biggest benefit is its transparency.

Cryptocurrencies 262

Cryptocurrencies Marketing Social Media Cryptography 262

ROI Revolution

APRIL 23, 2021

This data will operate under a one-day click attribution model and will be aggregated, delayed, and modeled. One-day click opt-out data will only be included in Ads Manager reporting totals if your campaign or ad set is optimized for one-day clicks. Opt-out data will not be included in seven-day click reporting. Claim your copy!

Social Media 78

Social Media B2C Events B2B 78

RetailMinded

NOVEMBER 23, 2022

As a retailer, you likely already have a wealth of customer data. This data can include customer contact information, purchase history, and demographic information. In addition, analyzing customer data can help you to identify trends and anticipate future demand.

Customer Data 52

Customer Data Cryptography Customer Retail 52

Retail TouchPoints

MARCH 9, 2022

A recent study found that 83% of retailers say they cannot leverage customer data to its full potential. This is problematic because customer data should guide a majority of business decisions including marketing, inventory management, merchandising and more. So how do retailers regain the power of their data?

Retail 295

Retail Customer Data Customer Experience Social Media 295

retailnext

SEPTEMBER 24, 2019

In today’s world, collecting data and basing decisions on the calculated data is critical to success, especially in the retail market. Identifying purchase patterns and creating a customer database offers an array of other benefits including: Identifying opportunities. Recognizing potential threats.

Customer Data 88

Customer Data Improvements Customer Social Media 88

Ecommerce Platforms

FEBRUARY 15, 2023

If you've never heard of Bright Data or want to know more about what this service does, this Bright Data review is the place to be. In a nutshell, Bright Data is an industry-leading data collection and proxy service. Below we’ll look at how Bright Data does this, its features, and what costs you need to know about.

Social Media 183

Social Media Mobile Management Information 183

Retail TouchPoints

JANUARY 24, 2024

B2B brands should invest in AI-driven CRM (customer relationship management) systems to analyze customer data, offering insights for personalized marketing and sales strategies. Additionally, maintaining ethical data usage and ensuring customer privacy will be vital in these AI deployments.

B2B 223

B2B eCommerce BigCommerce Omnichannel 223

Retail TouchPoints

SEPTEMBER 14, 2022

Unfortunately that ancient (1989) bit of cinematic wisdom hasn’t exactly held true in the modern field of social media, where platforms including TikTok , Facebook and Instagram are increasingly pulling back on social commerce initiatives that have failed to attract enough of the right players. Social Users.

Social Media 258

Social Media Consumer Fashion Shopify 258

Groove

MARCH 3, 2022

What Is Data-Driven Decision Making? Data-driven decision making involves businesses taking advantage of the statistics, metrics and data that they have available to direct their business decisions. However, one of the greatest things about using data to make decisions is that it is not limited to a specific role or industry.

Merchant Services 195

Merchant Services Subscription eCommerce Reference 195

Groove

APRIL 16, 2024

This starts with the platform's omnichannel capabilities that allow business owners to deliver seamless shopping experiences across multiple channels, including web, mobile, social media, and in-store. Salesforce Commerce Cloud also offers a deep integration with Salesforce's customer relationship management (CRM) platform.

BigCommerce 364

BigCommerce Magento Multi-channel Shopify 364

Retail TouchPoints

OCTOBER 27, 2021

Attribution is as much of a data challenge as it is a marketing challenge. Customer journeys today often resemble a roller-coaster, with the customer’s interest rising and falling after every cross-channel impression, each accumulating a trail of data along the way before that final conversion. AI-Driven MTA at Scale.

Multi-channel 283

Multi-channel Games Retail Social Media 283

Retail TouchPoints

SEPTEMBER 20, 2022

Meanwhile, some DTC brands have hit the saturation point on digital channels like social media and display, further driving up CPA. Conversations around the DTC revolution of the past decade often focused on how challenger brands utilized digital — specifically social media — to identify new customers.

Omnichannel 257

Omnichannel Marketing Social Media Channel 257

Retail TouchPoints

MARCH 9, 2023

To do it, Forever 21 is: Making significant investments to align its digital and physical channels ; Enabling fast, frictionless checkout ; Meeting Gen Z where they are, on social media, to drive discovery ; and Listening to its customers to evolve its brand in line with their expectations. said Hawkins.

Omnichannel 274

Omnichannel Social Media Mobile Fashion 274

Groove

NOVEMBER 17, 2020

Klaviyo has over 100 native integrations to help eCommerce businesses take advantage of important customer data, such as email, phone number, first and last order dates and more. So, how does this help businesses build relationships with their customers? Data Science & Reporting. Social Media Marketing.

BigCommerce 368

BigCommerce Social Media Customer Data Recommendation 368

Retail TouchPoints

NOVEMBER 12, 2020

The assets available for sale include the Stein Mart brand as well as its private label brands, domain names, social media assets and customer data. million opt-in email addresses and three years of customer transaction history data. The retailer had $81.7 The auction also includes 2.2 18, 2020.

Sporting Goods 273

Sporting Goods eCommerce Social Media Retail 273

Retail TouchPoints

JANUARY 11, 2023

Now, foot traffic is still relevant, but brands also have to worry about growing their social presence, having social shops to make purchasing quick and easy, livestream shopping, oh and making sure this all connects back to their website/online store and that they are collecting data to improve future customer experiences.

Social Media 265

Social Media Multi-channel Customer Loyalty Shopify 265

Retail TouchPoints

JULY 24, 2023

Shoppers are inundated with marketing information from retailers in their email inboxes, on social media, across in-store touch points and more. Luckily, artificial intelligence can automatically create the right offer for the right shopper and provide the retailer with immediate data and analytics about the campaign’s success.

Small Business Retail 218

Small Business Retail Marketing Retail Social Media 218

Retail TouchPoints

NOVEMBER 10, 2023

The kinds of media products a retailer can offer run the gamut from “on-site” advertising opportunities — such as ads and videos on its own website, app or even in its physical stores (an Amazon Sponsored Product ad is the most basic example of this) — to what is typically referred to as “off-site advertising.”

Retail 270

Retail Social Media Multi-channel Channel 270

Smile.io

JULY 2, 2020

What would your business strategy look like if you didn't have access to any sort of customer data? In short, without understanding your user's key data touchpoints such as demographics, preferences, lifestyles, purchase behaviors, among other things, your brand would be lost in a sea of sameness.

Customer Data 46

Customer Data Live Chat Customer Merchant Services 46

Retail TouchPoints

AUGUST 30, 2023

Companies with loyal customers understand their customers’ needs and deliver personalized experiences. There’s an art and science to using customer data to capture shopping behaviors and trends and activating that data along with the right shopping features. Social influence continues to show opportunities as U.S.

Shipping Costs 217

Shipping Costs Improvements Live Chat Retail 217

Groove

MARCH 5, 2024

Businesses such as Benchmark Groups that are focused on analytics, customer data, and user behavior will get better results with Klaviyo. Klaviyo For eCommerce stores, Klaviyo is superior in terms of being a data-driven automation and email marketing platform because integrations are real-time and offer data backfill.

Live Chat 300

Live Chat eCommerce Platforms WooCommerce Shopify 300

Omnisend

SEPTEMBER 9, 2021

Ecommerce data drives almost every business decision for online merchants. This is in no small part due to the goldmine of valuable insights it provides—a merchants’ own performance, customer behavior, and their relative position among their competitors. The Importance of Data-Based Marketing in Ecommerce. At what times?

eCommerce 148

eCommerce Customer Retention eCommerce Analytics Improvements 148

Retail TouchPoints

NOVEMBER 12, 2020

The tool seeks to help retailers capture much more customer data, and at a faster rate compared to surveys and mystery shoppers. Associates using the platform can talk to customers as they normally would, except that a mic captures their conversations. Social media or word of mouth? Price, fit or competition?

Multi-channel 232

Multi-channel Customer Social Media Retail 232

Groove

SEPTEMBER 1, 2020

SMS marketing stands great on its own, but it also integrates well with other forms of communication like email and social media. Klaviyo is a data science company that focuses on making personalized content through data-driven decision making. Klaviyo SMS.

eCommerce Marketing 370

eCommerce Marketing Social Media Mobile eCommerce eCommerce 370

Retail TouchPoints

AUGUST 25, 2023

Mobile-targeted direct-to-consumer brands (D2C) brands reigned from 2010 to 2021, ushering in new ways to get in touch with their customers directly. Customers today know what they want as their decision-making happens online, but more than 85% of purchases are still predominantly made through wholesalers like Target, Walmart and more.

Retail 236

Retail Social Media Consumer Channel 236

Retail TouchPoints

JULY 10, 2023

Unlike traditional AI that is used to detect patterns and make decisions, generative AI models use neural networks that are trained with massive amounts of data to create new and original content — all from just a few typed questions from a person. Retailers have a vast amount of data about customer shopping behavior and purchase history.

Merchant Services 271

Merchant Services Shipping Costs Retail Social Media 271

Retail TouchPoints

SEPTEMBER 14, 2022

Yet while there have been mishaps, the emphasis on ecommerce does present retailers with a unique opportunity to reshape their operations and infrastructure to capitalize on the digital-first movement, and it all starts with first-party data. What is First-Party Data and How Do I Get It? How Can I Leverage First-Party Data?

Retail 273

Retail Social Media Presentation Customer Loyalty 273

Omnisend

JANUARY 8, 2024

Understanding how to get repeat customers can boost your revenue. You can find out who your returning customers are from several sources: Customer data from your CRM system Point of sale data Understanding the value of repeat customers Is learning how to get repeat customers worth it?

Customer 88

Customer Customer Retention Social Media X-cart 88

Optimizely

FEBRUARY 26, 2021

Here are three signs your business is ready to consider a robust customer lifecycle management solution such as an activated customer data platform (CDP) in an effort to create the aforementioned customer experience at scale. . Lean Marketing Team.

eCommerce 195

eCommerce Customer Data Shipping Costs Social Media 195

Liveintent

DECEMBER 20, 2021

Now that the third-party cookie is going away, email has also emerged as a lifeline for publishers and advertisers, serving as the foundation for their first-party data strategies and performance marketing efforts. “It’s what makes social- and people-based platforms so powerful — they have email as an identifier.”

Social Media 126

Social Media Customer Data Marketing Customer 126

Groove

AUGUST 18, 2020

Store all of your customer data in one place, and deliver customized experiences through email and other owned channels. This tool makes it easy for eCommerce merchants to grow their contact lists, personalize user experiences and communicate more effectively with customers. Real-Time Customer Data.

Merchant Services 370

Merchant Services Shopify Subscription Multi-channel 370

Retail TouchPoints

DECEMBER 2, 2020

The deal includes the Stein Mart nameplate as well as its private label brands, domain names, social media assets and customer data from Hilco Streambank, an IP advisory firm that had been marketing the assets. REV acquired the intellectual property of Stein Mart for $6.02

eCommerce 168

eCommerce Social Media Retail Accessories 168

Retail TouchPoints

JUNE 1, 2023

Thanks to the data we’ve gathered, there are a few observations that jump out about what makes NFT programs work well for brands. To start building a community around your NFTs, create demand for them among your brand ambassadors — on social media and through influencer networks, for example.

Social Media 249

Social Media Retail Consumer Books 249

Retail TouchPoints

MARCH 3, 2023

Retailers must create experiences that are unique to their brand and tailored to individual customers based on their behavior, needs and habits. These highly personalized experiences, when offered to thousands of individual customers using proprietary data, are difficult for competitors to imitate and set the retailer apart.

Consumer 228

Consumer Customer Loyalty Customer Experience Recommendation 228

Optimizely

JUNE 23, 2020

With consumers spending nearly two and a half hours each day browsing Facebook, Twitter, and Instagram, brands are compelled to have a social media presence and use these channels for generating leads, promoting content, and even delivering customer service. Statista: The Rise of E-Commerce in the United States.

Channel 195

Channel eCommerce Social Media Magazine 195

Kibo

MAY 17, 2021

CMOs are continuously focused on carrying out their company’s vision of acquiring, growing and retaining customers. The transformative power of big data can help them achieve this. To develop a winning marketing strategy, CMOs extract meaningful data points from every customer touchpoint, including mobile and social media.

Social Media 62

Social Media Mobile POS Point of Sale 62