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New Automation Editor: More Power to Personalize Your Messages

Omnisend

The ability to combine customer data with behavior-based workflows is what marketers need to deliver relevant messages, at the right time, via the right channel. The new Editor comes with the much-anticipated Splits feature, as well as additional, simplified targeting options for custom-event triggered workflows and audience filtering.

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5 BigCommerce Competitors You Should Consider in 2024

Groove

Salesforce Commerce Cloud also offers a deep integration with Salesforce's customer relationship management (CRM) platform. This allows eCommerce store owners to unify customer data, insights, and interactions across sales, marketing, and customer service channels.

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ActiveCampaign vs Klaviyo: An In-Depth Analysis for 2024

Groove

Businesses such as Benchmark Groups that are focused on analytics, customer data, and user behavior will get better results with Klaviyo. Klaviyo has a clean email editor that's easy to use. The minimalist interface and streamlined features are easy to use. Cons Klaviyo is better suited to eCommerce stores.

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How Can Retailers Maximize ROI From Tech Investments?

RTP blog

editors share their thoughts on the continued merging of retail and tech as a way to spur innovation, and explain how retailers can effectively absorb technology into their enterprises. This week, the RTP. Even if you don’t hire them outright, keep them on as consultants so they benefit you, not your competitors.

Retail 150
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Best 20 Email Marketing Software for eCommerce in 2023

Algopix

By including personalized product recommendations, tailored offers, and customized content, businesses can drive higher engagement and sales. With its drag-and-drop editor, you can easily design visually appealing emails without any coding knowledge.

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Can Retailers Hold Their Own In The Battle Of DTC Vs. Private Label?

RTP blog

Adam Blair, Editor: One of the biggest reasons brands are ramping up their DTC operations (beyond the obvious one of selling more stuff) is the tremendous opportunity to gather first-party data about customers — not just who they are but what kinds of marketing they respond to, as well as what they like (and don’t like) about the brand’s products.

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Omnichannel Convenience Vs. Unique Experience: How Can Retailers Find The Right Balance?

RTP blog

Debbie Hauss, Editor-in-Chief: I have to admit, I was surprised when I saw the results of the JDA survey — not because I think BOPIS and other fulfillment options aren’t important, but I didn’t think they would overshadow the importance of a unique store experience.