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5 Customer Data Management Dangers and how to Improve Your Overall Policy

Retail TouchPoints

Here are five customer data management dangers that can happen when you incorrectly store, manage and process data. Plus, we will go over how to improve your overall policy. 5 Customer Data Dangers. Here are five customer data dangers and how to avoid them. Inconsistent formatting.

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Shopify HubSpot Integration: How to Connect Your CRM

Groove

Some of the top benefits you can look forward to when you integrate Shopify with HubSpot include: Unified Customer Data: Integrating HubSpot and Shopify ensures that information such as customer purchases, preferences, and interactions are seamlessly synchronized between the two platforms.

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Retailers: Leverage Customer Data to Navigate Lower Spending Due to Inflation

Retail TouchPoints

While retailers can do little to affect world events and macro inflation, they can make use of an often underused asset they already have: customer data. Retailers that know their customers and can anticipate their needs through more personalized experiences will remain top of mind for consumers.

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Customer intelligence: How to get & use customer data in eCommerce

Omniconvert

Discover how to get and use customer intelligence data to improve your eCommerce business and optimize the customer experience. The post Customer intelligence: How to get & use customer data in eCommerce appeared first on Omniconvert Ecommerce Growth Blog.

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The Personalization Playbook: 2024 Strategies

Highlights from the playbook include how to: Score your brand’s personalization against others Use AI to boost personalization Unify your customer data Achieve a curated, scalable tech stack Get internal teams to collaborate on cross-channel experiences

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The Unexplored Gold Mines of Customer Data: Quizzes

Optimizely

Consider the percentage of tea vs. soda drinkers when developing new products to predict how much interest our customers are likely to show. The post The Unexplored Gold Mines of Customer Data: Quizzes appeared first on Zaius.

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How to Put an End to Data Breaches Involving Sensitive Customer Data

Retail TouchPoints

Data breaches pose a significant risk to digital retailers, leading to lost customer trust and potentially far worse. Whether it’s malicious code placed on a checkout page or a clever phishing attack, hackers will find a way to siphon off sensitive customer data.