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3 Ways to Use Data to Improve In-Store Experiences

Retail TouchPoints

Marketing and CX teams need to use customer data, store-level data and even digital engagement data to determine which brands, products, deals and user-generated content to deliver to these devices to make an impact.

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Exclusive Shikatani Lacroix Q&A: How Using Customer Data Can Humanize the Digital Experience

Retail TouchPoints

This comes down to leadership training for store managers and not undervaluing those frontline staff, which is often a problem in the retail sector. Brands are going to have to rethink how they value those roles, and not only offer relevant training but leaders and values that get people excited to come to work and deliver excellent service.

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Six Principles for Redefining Retail with Responsible AI

Retail TouchPoints

The role of such a committee — consisting of individuals from different departments and backgrounds — extends from supply chain management to customer interaction. An AI committee can actively oversee the ethical deployment of AI in areas like personalized shopping experiences and customer data usage.

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The Essential Guide to Shopify ERP Integration [2024]

Groove

Centralized Data Management: A good ERP system will seamlessly sync data between Shopify and the ERP system, which means that everything that happens is always up to date across all of your business’s functions. It also allows for personalized marketing and better customer service. Test the integration.

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How Customer Data Can Take Your Retail Business To The Next Level

RetailMinded

As a retailer, you likely already have a wealth of customer data. This data can include customer contact information, purchase history, and demographic information. In addition, analyzing customer data can help you to identify trends and anticipate future demand.

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4 Ways Retailers can Leverage Generative AI to Drive Revenue and Productivity

Retail TouchPoints

Unlike traditional AI that is used to detect patterns and make decisions, generative AI models use neural networks that are trained with massive amounts of data to create new and original content — all from just a few typed questions from a person. That helps dramatically increase productivity while driving improved sales.

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2024 Predictions and Trends in B2B Ecommerce: Navigating the Digital Evolution

Retail TouchPoints

Despite expectations of a modest economic downturn, this period presents an opportunity for businesses to optimize their operations, improve marketing strategies and enhance their technological infrastructure. These AI applications range from optimizing pricing and inventory management to fraud prevention.

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