365 Retail

JUNE 9, 2023

To thrive in today’s fast-paced and dynamic retail environment, UK beauty retailers and CPGs must embrace the power of data and use it to bridge the gap between their customers’ needs and their business objectives. In today’s digital world, data is a double-edged sword.

Retail 86

Retail Customer Data Channel Social Media 86

Forrester eCommerce

JUNE 22, 2023

Marketers want to capture as much zero- and first-party data as possible, whether that’s email addresses, marketing opt-ins and other consent, or more granular data about who a customer is and what they’re interested in.

Customer Data 195

Customer Data Customer Marketing Consumer 195

365 Retail

DECEMBER 12, 2023

Third-party cookies are being phased out by major browsers and privacy regulations are in full force. On top of that, customers are demanding greater privacy and control of their data. The actionable insights Amperity provides are especially valuable as Rhone prepares for a post-cookie and privacy-first future.

Customer Data 52

Customer Data Customer Retail Omnichannel 52

Kissmetrics

OCTOBER 7, 2021

For several years, many digital marketing teams relied on cookies for marketing. What does this mean for marketing teams, and what can you do to ensure your business keeps running smoothly when you are marketing without cookies? By blocking these cookies, users can increase their privacy and security.

Marketing 264

Marketing PPC Social Media Books 264

Retail TouchPoints

APRIL 17, 2024

It’s a catalyst reshaping the core of digital marketing. It’s pushing businesses to pivot from traditional methods of tracking and understanding user behavior to more ethical and privacy-centric approaches. Strategies for Adapting in a Cookieless World As the industry braces for the gradual loss of data, priorities pivot.

Social Media 300

Social Media B2C B2B Customer Data 300

ESW

SEPTEMBER 3, 2018

According to Jenna Vassallo at Forrester, cross-border purchases will make up 20 percent of the worldwide eCommerce market by 2022. eCommerce companies in developed markets need to recognize that such markets present tremendous opportunities for them to reach new customers.

Customer Data 84

Customer Data eCommerce Customer Consumer 84

Retail TouchPoints

JANUARY 30, 2024

The role of such a committee — consisting of individuals from different departments and backgrounds — extends from supply chain management to customer interaction. An AI committee can actively oversee the ethical deployment of AI in areas like personalized shopping experiences and customer data usage.

Retail 337

Retail Customer Experience Technology Customer Data 337

Retail TouchPoints

JANUARY 5, 2024

The New Year saw a key step in the coming deprecation of third-party cookies, which have been one of marketers’ most powerful tools for tracking online activity for many years. As part of its Privacy Sandbox initiative, Google plans to phase cookies out for all Chrome users during the second half of 2024.

Recommendation 303

Recommendation Consumer Information Customer 303

Optimizely

DECEMBER 3, 2019

Any new privacy compliance framework can be overwhelming—but one going into place right after the holiday season can seem downright impossible. Just as we did with GDPR in 2018, Zaius has been working with our privacy counsel to ensure that we are ready for the first of the year. Identify where your customer data goes.

eCommerce Marketing 195

eCommerce Marketing eCommerce Marketing Customer Data 195

365 Retail

JANUARY 18, 2024

The world of customer data is rapidly changing, and companies are responding with diverse strategies to stay ahead in this dynamic environment. The data foundation is behind the wall, and all the marketing and analytics tools get power from the foundation. Let’s dive in.

Customer Data 63

Customer Data Customer Multi-channel Events 63

ESW

SEPTEMBER 3, 2018

According to Jenna Vassallo at Forrester, cross-border purchases will make up 20 percent of the worldwide eCommerce market by 2022. eCommerce companies in developed markets need to recognize that such markets present tremendous opportunities for them to reach new customers.

Customer Data 60

Customer Data eCommerce Customer Consumer 60

Retail TouchPoints

APRIL 3, 2024

Chase Bank has launched a digital media business that “combines the scale and audience of a retail media network with the exclusive advantages of Chase’s first-party financial data, institutional credibility and precise targeting capabilities,” according to a company statement.

Small Business Retail 257

Small Business Retail Banking Retail Travel 257

365 Retail

JUNE 9, 2023

To thrive in today’s fast-paced and dynamic retail environment, UK beauty retailers and CPGs must embrace the power of data and use it to bridge the gap between their customers’ needs and their business objectives. In today’s digital world, data is a double-edged sword.

Retail 52

Retail Customer Data Channel Social Media 52

Omnisend

JUNE 7, 2023

The essential parts of ecommerce GDPR are: Get consent : A user must agree to be included in your marketing campaigns. Provide adequate protection : You must protect the users’ personal data adequately. 2 Obtain consent for data collection Always seek consent before collecting any customer data. Yes, you do.

Merchant Services 145

Merchant Services Payment Services Marketing Customer Data 145

365 Retail

JULY 3, 2023

As the demand for SaaS solutions continues to increase, there comes a great challenge for B2B SaaS businesses: data security and privacy. From contact information to credit card numbers, the amount of personal information that businesses collect from their customers has gone over the roof over the last few years.

B2B 52

B2B Subscription Customer Data Information 52

Retail TouchPoints

DECEMBER 27, 2021

There is a dizzying amount of change taking place right now in the world of marketing, from huge shifts in consumer behavior to tracking and attribution upheavals as third-party cookies go by the wayside. And marketers are being asked to take it all in stride, while at the same time adapting to their changing role in the sales ecosystem.

Marketing 278

Marketing Consumer Download Games 278

Retail TouchPoints

APRIL 4, 2024

All of these retail media networks are mini-walled gardens, and they’re all very protective of their own methodology and their own data ,” said David Pollet, CEO of Incremental , a third-party measurement platform focused on retail media in an interview with Retail TouchPoints. Heat mapping can also be really useful.

Retail 274

Retail X-cart Banking Definition 274

Forrester eCommerce

OCTOBER 11, 2018

News flash for marketers using Google for advertising: Measurement just got more difficult. GDPR forced Google to rethink how it gathers, stores, and uses customer and prospect data or face hefty fines that could add up to millions. This means that […].

Marketing 265

Marketing Customer Customer Data 265

365 Retail

MAY 10, 2024

In part two of this three-part series, I answer the five top questions every European retailer has about unlocking the power of first-party data in a way that drives actionable insights and enhances their marketing strategies. From balancing personalisation and privacy to data gaps and more, no stone was left unturned.

White Paper 104

White Paper Retail Information Customer Data 104

Retail TouchPoints

JANUARY 24, 2024

Despite expectations of a modest economic downturn, this period presents an opportunity for businesses to optimize their operations, improve marketing strategies and enhance their technological infrastructure. Additionally, maintaining ethical data usage and ensuring customer privacy will be vital in these AI deployments.

B2B 251

B2B eCommerce BigCommerce Omnichannel 251

Retail TouchPoints

MARCH 28, 2023

Execs can evaluate the business impact of Meta marketing investments for a given brand, uncover new insights and study quantifiable metrics, including return on ad spend. The test period found that DGMN has the ability to reach customers across 1,400 derived attributes. “We

Customer 293

Customer Customer Data Improvements Marketing 293

365 Retail

MAY 15, 2024

Turning first-party data into useful insights is challenging. But with more pressure than ever to hit revenue goals, European retailers must find smarter ways to acquire new customers. They also need to simultaneously navigate the privacy revolution, adding an additional layer of complexity.

Retail 58

Retail Customer Data Social Media Management 58

Retail TouchPoints

MARCH 5, 2024

In the last few years, point of purchase has emerged as a sweet spot for effective marketing. First-party customer data. The most important component of building an RMN is first-party data — a dataset of all your customers’ shopping habits and preferences. billion in digital spending in 2022 alone.

Retail 264

Retail Customer Data Channel Arts 264

Retail TouchPoints

NOVEMBER 12, 2020

The tool seeks to help retailers capture much more customer data, and at a faster rate compared to surveys and mystery shoppers. Associates using the platform can talk to customers as they normally would, except that a mic captures their conversations. Rillavoice is compliant with audio and privacy laws in the U.S.,

Multi-channel 245

Multi-channel Customer Social Media Retail 245

Retail TouchPoints

OCTOBER 16, 2023

In today’s hyper-competitive ecommerce landscape, data isn’t just a buzzword. However, as stringent consumer privacy laws like GDPR and CCPA make collecting customer data more difficult, brands are having to adapt their data collection strategies to adhere to new standards.

Social Media 277

Social Media Consumer Information Marketing 277

ESW

NOVEMBER 12, 2018

Privacy policies have never been a hot topic. However, recent changes brought about by GDPR in May led to a flood of privacy policy update emails to customers. In turn, the idea of a privacy policy took on a meme level of notoriety, invoking eye rolls and no shortage of jokes. Let’s jump into what this could look like.

Customer 87

Customer Consumer Information Other 87

Retail TouchPoints

APRIL 26, 2022

Brands are facing a customer data conundrum. While 49% of consumers say they’re frustrated by receiving irrelevant content and offers from brands, 45% say they aren’t comfortable sharing their personal data in exchange for more personalized experiences. In today’s era of evolving privacy regulations — at least 38 U.S.

Customer 222

Customer Retail Information Consumer 222

ROI Revolution

MAY 6, 2021

This major privacy initiative means that the percentage of iPhone users sharing their unique Identifier for Advertisers (IDFA) with apps will drop from 70% to as low as 10%. update impacts digital marketing and ecommerce brands pending its release the week of April 25th. With iOS 14.5, update will be rolled out next week.

eCommerce 158

eCommerce Marketing Events Download 158

Retail TouchPoints

OCTOBER 23, 2023

Walmart’s new Responsible AI Pledge includes six commitments: Transparency in helping customers, members and Walmart associates understand how data and technology, including AI, are being used by Walmart and what the company’s goals are for its use; The use of advanced security measures to protect customer data, as well as continuous review of security (..)

Technology 255

Technology Supplies Customer Data Blog 255

Ecommerce Platforms

APRIL 7, 2022

If the website uses Google Analytics, for example, that data will then be sold to other businesses. 75% of internet users in the US are more concerned with their online privacy than they’ve ever been. In January 2022, the Austrian Data Protection Authority decided that Google Analytics violates the GDPR. Customer Opinion.

Payment Services 211

Payment Services Small Business Retail Recommendation Customer 211

Retail TouchPoints

FEBRUARY 18, 2022

The whole idea of what portion of the buying journey is digital versus physical has shifted,” said Ricardo Belmar, Director of Partner Marketing for Retail and CPG at Microsoft in an interview with Retail TouchPoints. “We’ve But that means there are more insights you need to derive from the customer data you have.”.

eCommerce 299

eCommerce Shipping Costs Channel Operations 299

365 Retail

OCTOBER 4, 2023

In today’s privacy-focused era, customers’ increasing concerns and the impending demise of third-party cookies are sending shockwaves through the advertising industry across the UK and EMEA region. Putting DMPs to bed is more than a trend; it’s a necessary response to the region’s evolving data and consent-first landscape.

Retail 63

Retail Customer Data Channel Improvements 63

RETAIL MANAGEMENT SOFTWARE

JANUARY 16, 2024

The intersection of these changes with economic uncertainties, such as inflation and an unpredictable job market, creates a swiftly evolving and complex landscape. Personalization Powered by AI: Artificial intelligence (AI) is revolutionizing the way retailers understand and cater to individual customer needs.

Payment Services 98

Payment Services Retail Supplies Omnichannel 98

Retail TouchPoints

AUGUST 29, 2023

Creating a competitive advantage in personalization is based on a company’s ability to capture, analyze and use personalized customer data, as well as understand, customize and optimize the customer journey, all at scale. Instead, build practices to stay close to customer insights. It’s also a giant undertaking.

Multi-channel 240

Multi-channel Retail Customer Experience Customer Data 240

FastSpring

NOVEMBER 14, 2018

By now you have already created your marketing campaign , picked out the best offer that will drive sales, prepared your servers and support team for the increase in traffic, and set up your reporting and analytics so you can measure the dazzling success of this year’s sale. What is personal data? 5 Ways to Protect Customer Data.

Customer Data 62

Customer Data Customer Information Banking 62

Liveintent

NOVEMBER 24, 2020

In fact, I thought it would be great to continue our exchange and bring in another insightful voice, Sachin Puri, McAfee’s VP of growth marketing. They are marketers whose company safeguards customers from cyberattacks, so protecting privacy is more a mandate than a mere box to check. We take privacy very seriously.

Marketing 104

Marketing Customer Retention Information Improvements 104

Retail TouchPoints

AUGUST 17, 2023

This technology blends public and private cloud services to deliver the perfect environment for processing, storing and scaling data. It allows businesses to handle large volumes of customer data in a secure and efficient way, providing them with the flexibility they need to adapt to changing demands while ensuring data privacy and security.

Consumer 240

Consumer Payment Services Food and Beverages Supplies 240