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What Do Your Buyers Love? Ask Them in a Customer Survey

Optimizely

While it’s vital to collect and analyze customer data across channels and devices, it isn’t enough to track email opens, social media likes, and website visits alone. The key to understanding your buyers is to supplement overall behavioral data with more personal and in-depth information. How can I create a survey that works?

Customer 250
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Guarding the Retail Fortress: Cybersecurity Challenges and Network Interruption Risks

Retail TouchPoints

Cyberattacks and network outages can disrupt operations and erode customer loyalty. This article delves into the evolving threat landscape, examining the impact of these disruptions on retail operations and exploring proactive measures for safeguarding businesses, customer data and reputations.

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Bringing Retail Media to Main Street and Beyond: 6 Building Blocks for Success

Retail TouchPoints

This article will cover the six building blocks required for any retailer, regardless of their size, to set up a strong foundation for an RMN. First-party customer data. The most important component of building an RMN is first-party data — a dataset of all your customers’ shopping habits and preferences.

Retail 264
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If the Survey Request Sucks No One Will Participate

Rishi Rawat

After a recent visit with a local ophthalmologist, I received this Voice of the Customer survey request: I doubt this survey request was successful for a number of reasons. If any patients decided to continue reading, they would have been met with similar copy that provides no incentive for completing the survey.

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Enhance Your Retail Store Security With These Strategies

RetailMinded

The National Retail Federation’s (NRF) annual survey, for instance, revealed retail shrink or merchandise losses reached USD$ 94.5 In this article, we’ll explore some of the most effective ways to keep your store safe and secure. billion in 2021.

Retail 98
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The 6 best Attentive alternatives for 2023 (free and paid)

Omnisend

It’s a robust SMS platform offering valuable customer data. SMS segmentation and targeting – Omnisend allows ecommerce marketers to segment customers based on their shopping behavior and transactional events and send them personalized messages. EZ Texting G2 review : 4.5/5 5 Capterra review: 4.3/5

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A Deep Dive Into Direct to Consumer (D2C) Marketing in Ecommerce

ROI Revolution

To give you a picture of the current D2C ecommerce landscape, we conducted a survey of over 170 digital marketing professionals from a wide range of industries and company revenue. In this article, dive into the data behind direct to consumer marketing and how your brand can leverage D2C for profitable growth. ROI Revolution.