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Marketers Must Embrace AI to Maximize B2B Event Success

Forrester eCommerce

Marketers face long standing event planning and execution challenges In the ever-evolving landscape of B2B marketing, events continue to dominate marketing program spend. However, many event marketers struggle to fully capitalize on the value of their investments due to long-standing challenges.

B2B 337
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How Data Pros Can Help Build The Future Of Customer Experience Insights

Forrester eCommerce

Join us at Forrester’s Data Strategy & Insights event to learn about how customer experience and data professionals can work more closely to ensure that they collectively provide the analytics and insights their organizations need to improve experiences.

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Customer Experience: France Is Lagging Behind

Forrester eCommerce

After New York City, San Francisco, Sydney, Singapore, and London, Forrester hosted its first event dedicated to customer experience in Paris, France. for a networking event to discuss CX trends and best […].

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Virtual Event Momentum Will Move Strategy and Tech Forward Rapidly

Forrester eCommerce

B2B marketers are turning to virtual event solutions as an alternative to physical conferences and meetings during the coronavirus pandemic. Successful marketers start with strategy and define the customer experience they want their online events to deliver.

Events 384
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Product Substitution: How Savvy Retailers and Manufacturers can Build Supply Chain Resiliency, Reduce Costs and Improve Customer Experiences

Retail TouchPoints

Shipping delays and stockouts lead to frustration and disappointment, especially when logistical problems impact time-sensitive purchases, such as special occasion gifts, event tickets or prescription medications. Effective product substitution strategies build customer trust, optimize operations and drive incremental revenue.

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Why Customer Experience? Why Now?

Forrester eCommerce

I’ve always enjoyed Forrester events, both as a customer more than a decade ago, as an analyst presenting, and as a research director acting as MC. One of the things I was most looking forwards to in 2020 as I returned to focus on our European consumer research was CX EMEA. It’s a chance to […].

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Michaels Launches Birthday Parties, Enhances In-Person and Virtual Events

Retail TouchPoints

The Kids Club, held the second and fourth Saturday of each month, is a free experience for kids ages three and up, with all supplies provided at no cost. The March 23 event will feature plastic egg bunnies. The March 17 MakeBreak will focus on painted wooden eggs.

Events 263