article thumbnail

As Mobile Sales Surge, Retailers Double Down on the App Experience

Retail TouchPoints

Insider Intelligence predicts that mobile commerce sales will account for 43.4% Although standard m-commerce sites offer ease and convenience, more consumers are spending more time in mobile apps, especially those that offer seamless and immersive brand experiences. of total U.S. retail ecommerce sales — and 6.5% of all U.S.

Mobile 237
article thumbnail

Retail’s Future Requires a Shift from Mobile-First to Mobile-Only

Retail TouchPoints

Whether it’s coping with a disruptive event or shifting buyer behavior, nimble retailers fare the best. The turmoil also proved that mobile technology enables needed flexibility in times of disruption and drives superior customer experiences that make retailers more competitive. Customer attitudes have changed.

Mobile 264
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Key Take Aways From IAA Mobility: Repositioning The Automotive Industry Around Changing Customer Priorities

Forrester eCommerce

Forrester attended the International Motor Show Germany, rebranded as IAA MOBILITY. The event was staged as a hybrid event. It took place in Munich between 7-12 September 2021. It managed to attract 400,000 ‘real’ visitors, making it one of the largest trade fairs since the pandemic started.

article thumbnail

A Roadmap to Outsmart Bad Bots and Protect Customer Experiences This Holiday Season

Retail TouchPoints

While bad bots cause disruption across all industries, retailers are a prime target because of the valuable personal data they store behind user login portals on their websites and mobile apps. A Roadmap to a Bad Bot-Free Holiday Shopping Experience. However, don’t assume all bots are bad; some automation makes tasks easier.

article thumbnail

Engaging Customers Beyond the Point of Sale with Mobile Marketing

Retail TouchPoints

It doesn’t just refer to experiences like bungee jumping or white water rafting, but rather, encompasses the consumer desire for a valuable end-to-end brand experience. Research finds that customer experience is the number one factor driving ecommerce brand loyalty , even more so than price and product selection.

article thumbnail

Mobile POS Empowers The North Face Associates to Venture Beyond the Cash Wrap

Retail TouchPoints

Nearly half ( 46% ) of retailers surveyed in Retail TouchPoints’ Store Operations Survey noted that they provide mobile POS to associates — and an additional 31% plan to implement the technology this year. Because there are a lot of mobile devices that you’ll see in other stores and they’re behind a cabinet or locked in a drawer.”

POS 222
article thumbnail

5 Subtle Ways to Improve On-Site eCommerce Customer Experience

lateshipment

Making your site visually appealing, building intuitive navigation, and making it easy for visitors to make purchases when they’re ready to do so are well-recognized ways to improve on-site customer experience. Below, however, are some more subtle points that will help you piece together a better on-site customer experience.